Study: people interested in AI mostly search for chatbots


A new study has revealed a list of the most popular types of AI used in recent months. Unsurprisingly, chatbots and AI conversational tools lead the way.

Linkee, an AI-powered link-building automation software firm, has analyzed data from Google Trends to extract all AI-related search trends, group them by categories, and calculate the total search volume.

Unsurprisingly, chatbots and AI conversational tools – probably the most user-friendly apps out there – lead the ranking with almost 260 million searches, including searches for “chat AI,” “ChatGPT,” “Google AI,” “Gemini AI,” and others.

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“Although Gemini AI receives fewer searches compared to ChatGPT, it has witnessed the largest jump in interest within this category with a 3150% increase,” said Linkee in a study, which it shared with Cybernews.

The demand for creative AI and design tools occupies the second spot among categories with 8.5 million searches, although it’s 30 times lower than the demand for chatbots.

Still, searches like “AI art,” “AI art generator,” and “mid journey” are currently trending. Heygen AI, an AI video generator, leads the category.

Role-playing AI chatbots claim the third sport in AI popularity, drawing 5.7 million searches monthly. Janitor AI, a character AI chatbot, is leading the category that attracts gamers first and foremost.

Next are educational AI tools for learning and research. Perplexity AI, an AI-powered research and conversational search engine, leads the way.

Image alteration tools, ranking fifth, received 3.9 million searches, with “Undress AI free tools” seeing a massive 3500% increase in interest. The presence of keywords such as "Undress AI free tools," "remaker AI face swap," "undetectable AI," and "remove clothes AI tools" shows a concerning trend for the privacy of internet users.

Quite interestingly, almost no ordinary users are interested in productivity AI apps, which can be helpful in some tasks but harmful in others, as research from Harvard University has demonstrated.

The study has shown that only 62,000 internet users searched for AI productivity apps in July 2024. Calendar.ai, with an increase of 256% in interest leads in the category.

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In May, another study from the Reuters Institute and Oxford University revealed that even among the people who have tried out tools like ChatGPT, Google’s Gemini, or Microsoft Copilot, a large majority only played with them once or twice.

Twelve thousand people in six countries were surveyed, and in the United Kingdom, only 2% of respondents said they used Gen AI tools on a daily basis. Up to 30% of respondents said they didn’t even know about ChatGPT.