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Best insurance website builders – top tools to get your company online

Establishing an online presence is crucial for any business, including insurance agencies or agents, as it enhances credibility and radiates reliability to customers. Building a credible website may not be possible for everyone. That’s where website builders come in handy.

Website builders can help you build an online presence swiftly without going through the laborious and time-consuming process. The best part is that you don't need a developer to accomplish this task.

However, finding a trustworthy website builder can be a daunting task. Therefore, we have tested and shortlisted the best website builders based on features, memory, pricing, and more. Keep reading to discover the perfect website builder for your cutting-edge insurance agency website.

Best insurance website builders: ranked

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Best insurance website builders – our detailed list:

Finding the best website builder for your business can definitely be a head-scratching process. To help you out, we tested and handpicked the best insurance website builders, so you can find one that best suits your needs for templates, price, or features.

1. Hostinger Website Builder – top-quality website builder on a budget

hostinger website builder banner
FeaturesContact forms, consultation booking, SEO and marketing tools
Best forAffordable insurance website building
Free planFree demo version
Current deal🔥Get Hostinger Website Builder, now 78% OFF + 3 months FREE!🔥

Hostinger Website Builder, formerly known as Zyro, is one of the most affordable website builders in the industry but just because it’s cheap, doesn’t mean its quality isn’t top-notch or fit for an insurance company. In fact, it has quite a few designer-crafted templates and excellent online marketing and Search Engine Optimization (SEO) tools. On top of that, it’s very easy to use, letting you create a website quickly.

Here’s why Hostinger Website Builder is suitable for building an insurance agency website:

  • Over 130 modern and professionally designed templates to choose from for any website,
  • You can easily create contact forms and integrate live chat. They make it easy for potential clients to get in touch with you regarding any questions or concerns,
  • Professional email service is also included in Hostinger Website Builder. Using a custom business address increases your company’s credibility,
  • There is a wide range of marketing, SEO, and analytics tools to help you create an online presence, promote your business, and lead conversions.

Briefly, Hostinger Website Builder is a functional website builder and all the features are very easy to use.

Building an insurance website with Hostinger Website Builder

With Hostinger Website Builder, you can be sure of a solid website building experience. Whether you choose a template or a blank grid, you’ll soon reach an intuitive and simple drag and drop editor to customize your design further. It’s a fast and easy process.

To get started, you can choose between 2 options – choose a template and start editing or build your site from 0 yourself. In the future, the provider is also planning on introducing an AI website generator that will generate a site based entirely on your personal choices.

While there are no dedicated templates for insurance agencies, there are other 130+ customizable and professional-looking templates to choose from. For example, the Service category features 37 templates that can work great for insurance websites.


Once you choose the template that looks best for you, you’ll be taken to Hostinger Website Builder's editor. The provider's editing space is a simple-to-use drag-and-drop editor with a grid system, helping you achieve a clean and organized end result. The menu on the left allows you to customize many parts of the website, including changing the images, adding elements, or creating a blog.


As an insurance agency, you’ll find some additional useful features. These include online marketing and SEO tools for ranking better in search engines and getting more traffic. Meanwhile, Hostinger Website Builder's AI heatmap lets you know which parts of your pages could use some optimization. This is crucial in order to convert that traffic into paying clients.

To gain more visibility, you can also use a simple blogging platform that Hostinger Website Builder has implemented. Letting your visitors know what your site is about, and what and who you cover or compensate for are great blog post ideas that will better inform your potential customers about your company. Best of all, you can schedule your blog posts to be posted automatically on the set day.

Overall, Hostinger Website Builder allows you to create a simple yet professional-looking insurance agency website with little time and effort. Its drag-and-drop editor is easy to use, the templates are modern, and the online marketing and SEO tools will help you promote your website. If you want to find out more about this website builder, read our full Hostinger Website Builder review.

Hostinger Website Builder pricing

Hostinger Website Builder is a very cheap insurance website builder. There is only one plan priced at $2.69/mo. However, the said option includes everything and more that you could wish for your insurance site.

The premium plan offers 100GB disk space for up to 100 websites. More so, you get a free custom domain, SSL certificates, unlimited bandwidth, and professional email accounts. Lastly, there's also eCommerce functionality included which enables you to accept payments via Stripe.

2. SITE123 – easy-to-use website builder

site123 builder for affiliate website
FeaturesTestimonial sections, consultation booking, SEO tools
Best forQuick website building experience
Free planYes
Current deal🔥SITE123 coupon 40% OFF!🔥

For insurance websites for beginners, SITE123 website builder is a quick and easy solution. A few hours and your website is functional and ready to go live. You are also free to take advantage of several features, including online booking, live chat, contact forms, and email, and can even sell insurance online.

Here are the features that make SITE123 great for an insurance website:

  • SITE123 has over 160 responsive templates,
  • You can implement contact forms and live chat for when visitors are trying to get a hold of you,
  • There’s an online booking tool, which, if necessary, helps site visitors book a meeting for consultation,
  • The SEO Adviser option in SITE123 is a great tool for website optimization. There’s also a variety of online marketing features for increasing visibility of your site.

SITE123 provides you with essential features to make your website attractive and functional for the visitors.

Building an insurance website with SITE123

SITE123 is among the most simplistic builders – it comes with a section based editor and templates that you can mix and match. While the design freedom is not entirely there, you can create a professional looking and functional website in a matter of hours.

Starting is as easy as creating an account, typing your website’s name, and choosing a template. While there’s no particular category for insurance templates, there’s over 160 all-purpose templates that look tidy and are mobile-friendly. Also, you can check out the Business section which includes more than 80 organized templates.

site123 business category templates

Once you choose a design, you’ll be taken to the very minimalistic SITE123 editor, which is easy to navigate. Using a menu at the top and on the right, you can find everything you need, including tools to play with the design, change the background, add text and pages, and play with the fonts and color palettes.

SITE123 editor page for insurance

In terms of features, insurance agencies can benefit from the Schedule Booking page which can increase visitor engagement as they can book consultations themselves.

For more information about your services, you can also include a blog. This way, you can write posts about your company and your mission so clients would have a clear idea of what to expect before contacting you. This also helps with SEO and engagement.

What’s important to note is that SITE123 has an extremely easy to use editor with all tools at one place. Plus, the templates are organized and look great on mobile devices. To find more details about the builder, visit our SITE123 review.

SITE123 pricing

SITE123 has a free version that you can use to get your hands on the builder. However, for a professional insurance website, you should get a premium plan. There are 5 subscription options with prices ranging from $12.80 to $45.00 per month.

All plans include a free custom domain for a year and an SSL certificate. Each plan has certain particularities, though:

  • Basic ($12.80/mo) – 10GB storage and 5GB bandwidth.
  • Advanced ($11.88/mo) – 30GB storage, 15GB bandwidth, 1000 mailing list messages, 2 mailboxes, and 1 additional language.
  • Professional ($17.28/mo) – 90GB storage, 45GB bandwidth, 2500 mailing list messages, 5 mailboxes, and 3 additional languages.
  • Gold ($20.88/mo) – 270GB storage, 135GB bandwidth, 10,000 mailing list messages, 10 mailboxes, 5 additional languages, up to 500 orders per month, credit card gateways, and website statistics.
  • Platinum ($45.00/mo) – 1000GB storage, 1000GB bandwidth, 50,000 mailing list messages, 25 mailboxes, unlimited additional languages, unlimited orders per month, credit card gateways, and website statistics.

3. GoDaddy Website Builder – web builder with great marketing features

FeaturesTestimonials pages, contact forms, online appointments, SEO tools
Best forMarketing insurance websites
Free planFree 14-day trial
Current deal🔥Get up to 34% OFF GoDaddy website builder!🔥

GoDaddy Website Builder is a business-oriented website builder, making it a great choice for an insurance agency. It features some of the best marketing tools, such as the GoDaddy Insight tool of optimization, to help you grow your brand.

Let’s take a look at what the GoDaddy Website Builder offers:

  • 14 customizable templates for professional services,
  • To increase recognition and visibility, you get built-in email and social media marketing tools (campaigns can be run directly from your dashboard),
  • You get tools for appointment scheduling and contact forms to make it easier for customers to contact you,
  • The GoDaddy Insight tool, which gives recommendations on how to optimize your website according to competitors.

GoDaddy’s template choice is a bit limited, but the built-in functionalities are excellent.

Building an insurance website with GoDaddy Website Builder

Like most website builders for insurance companies, GoDaddy’s website development process doesn’t require too much effort because of its simple yet efficient editor that’s easy to navigate.

The very beginning of building your website is signing up and choosing a template. GoDaddy has a few to pick from. While the provider doesn’t have templates customized for insurance industry sites, it does offer 14 beautiful templates in the Professional Services category.

GoDaddy professional services templates

After choosing a template, your website is ready to go to the editing space. The editor is pretty limited, but it'll get the job done. It’s modern and has a very clear menu organization, so you won't get lost trying to find tools. You can change the fonts and colors, the background, and other small changes like that.

GoDaddy website editor

GoDaddy helps you make your insurance website functional using useful and convenient features. For instance, you can grow your online presence using the implemented marketing tools. You can even link all the social media accounts that your business has or optimize your website using the GoDaddy Insight tool.

With GoDaddy, you also get scheduling and contact forms. They help you keep track of inquiries, avoid spam, and help new customers get in touch with you easier.

Overall, GoDaddy website builder is more than equipped to help you with your insurance website. The templates are fantastic, and the minimalistic editor enables you to create something unique. To find out more about this website builder, you can read our GoDaddy review.

GoDaddy Website Builder pricing

The prices of paid plans start from $10.99 and go up to $20.99 per month.

Each paid subscription comes with free SSL certificates and a free domain name.

Let’s see how they differ from one another:

  • Basic ($10.99/mo) – 100 marketing emails per month (straight from the dashboard),
  • Standard ($10.99/mo) – SEO tools and 500 marketing emails per month,
  • Premium ($14.99/mo) – SEO tools, 25,000 marketing emails, recurring appointments, payments for appointments, email and text appointment reminders,
  • Ecommerce ($20.99/mo) – everything in the Premium subscription, plus shoppable social posts.

4. Squarespace – web builder with visually pleasing designs

squarespace for affiliate sites
FeaturesScheduling, Google My Business, SEO and marketing tools
Best forModern-looking insurance websites
Free planFree trial
Current deal🔥Get up to 36% OFF Squarespace!🔥

Squarespace is a popular premium website builder that ensures a streamlined building and design process for insurance agents. The main Squarespace appeals are the visually stunning templates and a very straightforward website building process. Let's take a look at what Squarespace has to offer:

  • Over 110 templates to choose from, including niche-focused designs – each unique and well-designed,
  • The built-in SEO and online marketing tools, such as email campaigns, contact form, and blogging platform, are included to increase website traffic and engagement,
  • You can benefit from the online scheduling tool which lets visitors plan appointments and saves your time,
  • You get a professional email from Google with the Business and more expensive plans for professional communication and marketing campaigns.

Squarespace has all the essentials a professional website needs. Plus, it’s a pleasure to use.

Building an insurance website with Squarespace

Building a website with Squarespace is simple and easy to get a grasp on. Every tool you need is in the menu of the easy-to-navigate editor. While editing, you get to follow a grid system on the screen, making it a much easier and organized process. Plus, Squarespace has gorgeous templates. Mobile-friendly, of course.

To begin, all you need to do is sign up and choose a template that you like. You can tell that all 110+ templates were designed by professionals. They’re all modern and mobile-friendly. While there’s no dedicated category for the insurance industry, the Professional Services category has some good offerings.

Squarespace professional services templates

After choosing a template, you can move on to the customization part. Squarespace’s editor is simple to navigate and has all the necessary tools to create a quality website. For example, the menu on the left allows you to add and edit pages, play with the design, create profiles, and access analytics.

The integrated grid that you have to follow makes the editing process a little bit limited but it does assist in making the website all aligned and elegant.

Squarespace editor for insurance

When it comes to features specifically for insurance websites, Squarespace has a bunch of contact form templates to choose from. Place it on your website and your potential customers will be able to reach you regarding insurance questions at any time.

Not only that but Squarespace also includes professional emails from Google that make the company seem more trustworthy and professional.

What’s there to remember is that Squarespace offers some of the most professional-looking templates, letting you build a website without previous development experience. If you're interested in this website builder, check out our Squarespace review.

Squarespace pricing

Squarespace has 4 plans with prices ranging from $16.00 to $52.00 per month. If you want to try the service out, you can do that with Squarespace’s 14-day free trial.

No matter what plan you go for, you get a free domain for a year, SSL certificates, and unlimited storage and bandwidth.

So, how are the Squarespace’s plans different from each other?

  • Personal ($16.00/mo) – includes all the resources mentioned above.
  • Business ($23.00/mo) – free professional Google email address for 1 year, basic eCommerce (with 3% transaction fee), and advanced analytics.
  • Basic eCommerce ($28.00/mo) – everything in the Business plan, except there’s no transaction fees with eCommerce. Customer accounts are available too.
  • Advanced eCommerce ($52.00/mo) – everything from Basic eCommerce subscription, plus abandoned cart recovery and advanced shipping options.

5. Wix – all-round insurance website builder

wix for creating affiliate website
FeaturesGoogle My Business, online scheduling, SEO and marketing tools
Best for100% customizable website building
Free planYes
Current deal🔥Get Wix with 50% OFF!🔥

Wix is one of the most versatile website builders you can use. You have complete design freedom and hundreds of modern templates that can help you build a unique and highly-functional insurance agency website.

While Wix has countless features, here’s why it’d be great for an insurance site:

  • Over 900 designer-made templates to choose from – all responsive and customizable,
  • Hundreds of functionalities available. You’ll find appointment scheduling and live chat functionalities among the most useful ones,
  • Top-notch business features, including eCommerce tools, contact forms, testimonials pages, and numerous CRM (Customer relationship management) tools, such as automated emails,
  • A well-covered marketing and SEO department where you can run branded email and ad campaigns, or even integrate social media accounts to the SEO Wiz app.

Not only is the Wix builder versatile and has the best features you can find in a website builder, but building a site with it is pretty easy too.

Building an insurance website with Wix

When building an insurance website with Wix, you get to create a functional and feature-rich website. The builder doesn’t limit your design freedom and gives you an app store that you can use to find the best tools for you. At the same time, using full Wix potential takes some time.

When you sign up to Wix, you’ll be given 2 options. First, you can let Wix ADI (Artificial Design Intelligence) do the job for you. All you need to do is answer a few of the questions and your website is done. And second, you can use a premade template and edit it with the drag and drop builder.

If you want to make a website with your own hands, you’re free to choose one of the 900+ modern, professional, and mobile-friendly templates, and customize it as you see fit.

Wix finance templates

As soon as you choose a template, you’ll be taken to the editor. Wix has a complex drag-and-drop editor that will give you the creative freedom to customize virtually any part of your website.

The menu on the left of the editor allows you to add and edit pages, add elements, manage your theme, change your background, add apps and media, and you can even write a blog. While it might seem overwhelming at first, the editor is quite easy to get by.

Wix editor for insurance

To upgrade your insurance website game, there’s a ton of helpful features. You can implement a contact form or a live chat function for better communication with your clients. Also, you’re free to add a blog section on your website. Not only will it help potential customers understand your purpose, it’ll also be good for generating search engine traffic.

Altogether, building an insurance website with Wix is incredibly convenient. You’ll have lots of tools and apps to try out, not to mention how professional and unique your end result can be. You can learn more in our in-depth Wix review.

Wix pricing

Wix has plans for both regular professional websites and eCommerce. The prices of the 4 premium plans range from $14.50 to $79.50 per month.

All of the plans include a free custom domain for a year and no Wix ads. Here’s how the resources differ between the plans:

  • Light ($14.50/month) – 2GB storage, and 30min of video time.
  • Core ($17.00/month) – 50GB storage, 5 hours of video time, basic site analytics, basic eCommerce (includes abandoned cart recovery, dropshipping for 25 products, accepting online payments, setting up recurring payments, and selling up to 50,000 products), events calendar app, and a free professional logo maker.
  • Business ($18.00/month) – 100GB storage, 10 hours of video time, standard site analytics, standard eCommerce (everything from Core plan, plus advanced shipping, dropshipping for 250 products, and up to 6 currencies), events calendar app, and a free professional logo maker.
  • Business Elite ($79.50/month) – unlimited storage, unlimited video time, advanced site analytics, advanced eCommerce (everything from Business plan, plus dropshipping for unlimited products and up to 11 currencies), events calendar app, and a free professional logo maker.

Best insurance website builders compared

Hostinger Website BuilderSITE123GoDaddy Website BuilderSquarespaceWix
FeaturesContact forms, consultation booking, SEO and marketing toolsTestimonial sections, consultation booking, SEO toolsTestimonials pages, contact forms, online appointments, SEO toolsScheduling, Google My Business, SEO and marketing toolsGoogle My Business, online scheduling, SEO and marketing tools
Storage100GB up to 100 websitesUp to 1000GB storageUp to 100GBUnlimitedUp to 2GB up to unlimited
Free planFree demo versionYesFree 14-day trialFree trialYes

Tips for building an insurance website

The idea of building an insurance website, especially if you’re a beginner, can be overwhelming at first. But no worries! Once you pick a website builder, all you have to do is follow these tips:

  • Choose a modern website design – typically, insurance website designs are outdated and look old. This is a great opportunity to make yours stand out with a little magic of modern templates that website builders offer. For example, Squarespace has some of the most stunning templates for professional services.
  • Integrate necessary features – with the right website builder, you can make sure your insurance website is as functional and useful as possible by adding helpful tools. For example, including reviews into your site can help visitors see public opinions about your company, while scheduling can make it easier to convert visitors into clients. Wix is one of the builders that has excellent tools for these needs. Meanwhile, don’t forget about professional email to ensure your credibility, while SEO tools will help you reach a wider audience. Look into Hostinger Website Builder if you’re looking to do just that.
  • Host your website and use WordPress if selling online – if you’re planning to sell insurance online or provide a rate calculator, consider hosting your own website. While hosting services and WordPress is not as easy to use as a website builder, it has more tools for handling sensitive information.


A representative website is crucial for expanding your business and attracting paying customers. However, not everyone has the resources or expertise to create a website from scratch. That's where a website builder comes in handy.

A trustworthy provider with advanced features, such as Hostinger Website Builder, can assist you in building a professional insurance website quickly. With a well-rounded plan that retails for just $2.69/month, the provider offers many templates to choose from, allowing you to construct a website in just a few hours.

Ultimately, you are the expert on your clients. You can easily select the best insurance website builder by combining your knowledge with our recommendations and a carefully curated list of website builders.

More website builders guides from Cybernews:

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