Best insurance website builders – top tools to get your company online
Our team of experts closely collaborates with experienced researchers to thoroughly evaluate website builders and their feature sets. Rigorous internal testing methods are deployed to provide empirical evidence and offer accurate, independent web builder rankings.
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Having a strong online presence is essential for any business, including insurance agencies and agents, as it boosts credibility and reassures potential clients. However, not everyone has the resources to create a professional website from scratch. That’s where website builders become invaluable.
With a website builder, you can establish your online presence quickly without dealing with the complexities of web development. No coding or hiring a developer is required.
Still, choosing the right website builder can be overwhelming. To make the process easier, together with the research team, I’ve tested and ranked the best website builders for insurance companies based on features, storage, pricing, and more.
Best insurance website builders: ranked
- Hostinger Website Builder – best insurance agency website builder overall
- SITE123 – insurance website builder for beginners
- GoDaddy Website Builder – great business-oriented insurance website builder
- Squarespace – insurance website builder with attractive templates
- Wix – flexible website builder for insurance agents
Best insurance website builders – detailed list
Finding the best website builder for your business can be a challenging task. To help you out, together with the research team, I’ve tested and handpicked the best insurance website builders, so you can find one that best suits your needs.
1. Hostinger Website Builder – best insurance website builder on a budget
| Features: | Contact forms, consultation booking, SEO and marketing tools |
| Templates: | 150 |
| Best for: | Affordable insurance website building |
| Free plan: | Free demo version |
| Current deal: | Get Hostinger Website Builder, 77% OFF + free months |
Hostinger Website Builder is one of the most affordable website builders in the industry. However, an affordable price doesn’t mean it lacks quality or isn’t suitable for an insurance company.
In fact, it has quite a few designer-crafted templates and excellent online marketing and search engine optimization (SEO) tools. On top of that, it’s very easy to use, letting you create a website quickly.
Here’s why Hostinger Website Builder is suitable for building an insurance agency website:
- Over 150 templates to choose from for any website
- You can easily create contact forms and integrate live chat. They make it easy for potential clients to get in touch with you regarding any questions or concerns
- Professional email service is also included in Hostinger Website Builder. Using a custom business address increases your company’s credibility
- There is a wide range of marketing, SEO, and analytics tools to help you create an online presence, promote your business, and lead conversions
Briefly, Hostinger Website Builder is a functional website builder, and all the features are very easy to use.
Building an insurance website with Hostinger Website Builder
With Hostinger Website Builder, you can be sure of a solid website-building experience. Whether you choose a template or a blank grid, you’ll soon reach an intuitive and simple drag-and-drop editor to customize your design further. It’s a fast and easy process.
To get started, you have three options: build your website from scratch, customize a pre-designed template, or use an AI website generator that will create a site tailored to your preferences.
While there are no dedicated templates for insurance agencies, there are other 150 templates to choose from. For example, the Business category templates can work great for insurance websites.
Once you choose the template that looks best for you, you’ll be taken to Hostinger Website Builder's editor. The provider's editing space is a simple-to-use drag-and-drop editor with a grid system, helping you achieve a clean and organized end result. The menu on the left allows you to customize many parts of the website, including changing the images, adding elements, or creating a blog.
As an insurance agency, you’ll find some additional useful features. These include online marketing and SEO tools for ranking better in search engines and getting more traffic. Meanwhile, Hostinger Website Builder's AI heatmap lets you know which parts of your pages could use some optimization. This is crucial in order to convert that traffic into paying clients.
To gain more visibility, you can also use a simple blogging platform that Hostinger Website Builder has implemented. Letting your visitors know what your site is about and what and who you cover or compensate for are great blog post ideas that will better inform your potential customers about your company. Best of all, you can schedule your blog posts to be posted automatically on the set day.
Hostinger Website Builder pricing
Hostinger Website Builder is a very cheap insurance website builder. There is only one plan priced at $2.78/month. However, the said option includes everything and more that you could wish for your insurance site.
The premium plan offers 100GB disk space for up to 100 websites. More so, you get a free custom domain, SSL certificates, unlimited bandwidth, and professional email accounts. Lastly, there's also eCommerce functionality included which enables you to accept payments via Stripe.
2. SITE123 – easy-to-use website builder
| Features: | Testimonial sections, consultation booking, SEO tools |
| Templates: | 80 |
| Best for: | Quick website-building experience |
| Free plan: | Yes |
| Current deal: | SITE123 from $12.80/month |
If you need an insurance website as a beginner, the SITE123 website builder is a quick and easy solution. Your website will be functional and ready to go live in no time. You are also free to take advantage of several features, including online booking, live chat, contact forms, and email, and can even sell insurance online.
Here are the features that make SITE123 great for an insurance website:
- SITE123 template count is over 80
- You can implement contact forms and live chat for when visitors are trying to get a hold of you
- There’s an online booking tool, which, if necessary, helps site visitors book a meeting for consultation
- The SEO Adviser option in SITE123 is a great tool for website optimization. There’s also a variety of online marketing features for increasing the visibility of your site
SITE123 provides you with essential features to make your website attractive and functional for the visitors.
Building an insurance website with SITE123
SITE123 is among the most simplistic builders – it comes with a section based editor and templates that you can mix and match. While the design freedom is not entirely there, you can create a professional looking and functional website in a matter of hours.
Starting is as easy as creating an account, typing your website’s name, and choosing a template. While there’s no particular category for insurance templates, there’s over 80 templates that look tidy and are mobile-friendly. Also, you can check out the Business section which includes more than 80 organized templates.
Once you choose a design, you’ll be taken to the very minimalistic SITE123 editor, which is easy to navigate. Using a menu at the top and on the right, you can find everything you need, including tools to play with the design, change the background, add text and pages, and play with the fonts and color palettes.
In terms of features, insurance agencies can benefit from the Schedule Booking page, which can increase visitor engagement by allowing them to book consultations themselves.
For more information about your services, you can also include a blog. This way, you can write posts about your company and your mission so clients would have a clear idea of what to expect before contacting you. This also helps with SEO and engagement.
It’s important to note that SITE123 has an extremely easy-to-use editor with all the tools in one place. Plus, the templates are organized and look great on mobile devices.
SITE123 pricing
SITE123 offers a range of plans tailored to different user needs, from individuals to small businesses:
- Free plan: 250 MB of storage and bandwidth, SITE123 subdomain.
- Premium plan: Priced $12.80/month, 10GB of storage, 5GB of bandwidth, the ability to connect your own domain, and removal of the SITE123 floating tag.
SITE123 also provides higher-tier plans, such as Advanced, Professional, and Gold, which offer increased storage, bandwidth, and additional features like email marketing tools and advanced eCommerce options. However, the pricing for these plans is only visible after registration, which can be a bit inconvenient for those who want to compare costs upfront.
3. GoDaddy Website Builder – web builder with great marketing features
| Features: | Testimonial pages, contact forms, online appointments, SEO tools |
| Templates: | 240 |
| Best for: | Marketing insurance websites |
| Free plan: | Free 14-day trial |
| Current deal: | Get up to 50% OFF GoDaddy website builder |
GoDaddy Website Builder is a business-oriented website builder, making it a great choice for an insurance agency. It features some of the best marketing tools, such as the GoDaddy InSight optimization tool, to help you grow your brand.
Let’s take a look at what the GoDaddy Website Builder offers:
- 240 customizable templates, including 15 for professional services
- To increase recognition and visibility, you get built-in email and social media marketing tools (campaigns can be run directly from your dashboard)
- You get tools for appointment scheduling and contact forms to make it easier for customers to contact you
- The GoDaddy InSight tool gives recommendations on how to optimize your website according to competitors
GoDaddy’s template choice is a bit limited, but the built-in functionalities are excellent.
Building an insurance website with GoDaddy Website Builder
Like most website builders for insurance companies, GoDaddy’s website development process doesn’t require too much effort because of its simple yet efficient editor that’s easy to navigate.
The very beginning of building your website is signing up and choosing a template. GoDaddy has a few to pick from. While the provider doesn’t have templates customized for insurance industry sites, it does offer 15 beautiful templates in the Professional Services category.
After choosing a template, your website is ready to go to the editing space. The editor is pretty limited, but it'll get the job done. It’s modern and has a very clear menu organization, so you won't get lost trying to find tools. You can change the fonts and colors, the background, and other small changes like that.
GoDaddy helps you make your insurance website functional using useful and convenient features. For instance, you can grow your online presence using the implemented marketing tools. You can even link all the social media accounts that your business has or optimize your website using the GoDaddy Insight tool.
With GoDaddy, you also get scheduling and contact forms. They help you keep track of inquiries, avoid spam, and help new customers get in touch with you easier.
Overall, GoDaddy Website Builder is more than equipped to help you with your insurance website. The templates are fantastic, and the minimalistic editor enables you to create something unique.
GoDaddy Website Builder pricing
GoDaddy offers four website builder plans, starting with the Free Plan, which is suitable for personal projects but includes GoDaddy branding and doesn’t allow custom domains. The Basic Plan ($9.99/month) removes branding and enables custom domain use, making it ideal for personal websites. The Premium Plan ($14.99/month) offers enhanced SEO tools, social media integration, and 25,000 marketing emails per month, perfect for those aiming to expand their online presence. The Commerce Plan ($20.99/month) is tailored for businesses, providing online store capabilities and marketplace integration.
4. Squarespace – web builder with visually pleasing designs
| Features: | Scheduling, Google My Business, SEO and marketing tools |
| Templates: | 180 |
| Best for: | Modern-looking insurance websites |
| Free plan: | Free trial |
| Current deal: | Get up to 36% OFF Squarespace |
Squarespace is a popular premium website builder that ensures a streamlined building and design process for insurance agents. The main Squarespace appeals are the visually stunning templates and a very straightforward website building process. Let's take a look at what Squarespace has to offer:
- Over 180 templates to choose from, including niche-focused designs – each unique and well-designed
- Built-in SEO and online marketing tools, such as email campaigns, a contact form, and a blogging platform, are included to increase website traffic and engagement
- You can benefit from the online scheduling tool which lets visitors plan appointments and saves your time
- You get a professional email from Google with the Business and more expensive plans for professional communication and marketing campaigns
Squarespace has all the essentials a professional website needs. Plus, it’s a pleasure to use.
Building an insurance website with Squarespace
Building a website with Squarespace is simple and easy to get a grasp on. Every tool you need is in the menu of the easy-to-navigate editor. While editing, you get to follow a grid system on the screen, making it a much easier and more organized process. Plus, Squarespace has gorgeous templates that are mobile-friendly as well.
To begin, all you need to do is sign up and choose a template that you like. You can tell that all 180 templates were designed by professionals. They’re all modern and mobile-friendly. While there’s no dedicated category for the insurance industry, the Professional Services category has some good offerings.
After choosing a template, you can move on to the customization part. Squarespace’s editor is simple to navigate and has all the necessary tools to create a quality website. For example, the menu on the left allows you to add and edit pages, play with the design, create profiles, and access analytics.
The integrated grid that you have to follow makes the editing process a little bit limited but it does assist in making the website aligned and elegant.
When it comes to features specifically for insurance websites, Squarespace has a bunch of contact form templates to choose from. Place it on your website and your potential customers will be able to reach you regarding insurance questions at any time.
Not only that but Squarespace also includes professional emails from Google that make the company seem more trustworthy and professional.
What’s there to remember is that Squarespace offers some of the most professional-looking templates, letting you build a website without previous development experience.
Squarespace pricing
Squarespace has 4 plans with prices ranging from $16.00 to $99.00 per month. If you want to try the service out, you can do that with Squarespace’s 14-day free trial.
No matter what plan you go for, you get a free domain for a year, SSL certificates, and unlimited storage and bandwidth.
5. Wix – all-round insurance website builder
| Features: | Google My Business, online scheduling, SEO and marketing tools |
| Templates: | 900 |
| Best for: | 100% customizable website building |
| Free plan: | Yes |
| Current deal: | Get Wix with 50% OFF |
Wix is one of the most versatile website builders you can use. You have complete design freedom and hundreds of modern templates that can help you build a unique and highly-functional insurance agency website.
While Wix has countless features, here’s why it’d be great for an insurance site:
- Over 900 designer-made templates to choose from – all responsive and customizable
- Functionalities for insurance websites are available. You’ll find appointment scheduling and live chat features among the most useful ones
- Top-notch business features, including eCommerce tools, contact forms, testimonial pages, and numerous CRM (customer relationship management) tools, such as automated emails
- A well-covered marketing and SEO department where you can run branded email and ad campaigns, or even integrate social media accounts into the SEO Wiz app
Not only is the Wix builder versatile and has the best features you can find in a website builder, but building a site with it is pretty easy too.
Building an insurance website with Wix
When building an insurance website with Wix, you get to create a functional and feature-rich website. The builder doesn’t limit your design freedom and gives you an app store that you can use to find the best tools for you. At the same time, using full Wix potential takes some time.
When you sign up to Wix, you’ll be given 2 options. First, you can let Wix AI (artificial intelligence) do the job for you. All you need to do is answer a few questions, and your website is done. And second, you can use a pre-made template and edit it with the drag-and-drop builder.
If you want to make a website with your own hands, you’re free to choose one of the900 modern, professional, and mobile-friendly templates, and customize it as you see fit.
As soon as you choose a template, you’ll be taken to the editor. Wix has a complex drag-and-drop editor that allows you to customize virtually any part of your website.
The menu on the left of the editor allows you to add and edit pages, add elements, manage your theme, change your background, add apps and media, and you can even write a blog. While it might seem overwhelming at first, the editor is quite easy to get by.
To upgrade your insurance website game, there are a ton of helpful features. You can implement a contact form or a live chat function for better communication with your clients. Also, you’re free to add a blog section to your website. Not only will it help potential customers understand your purpose, it’ll also be good for generating search engine traffic.
Building an insurance website with Wix is incredibly convenient. You’ll have lots of tools and apps to try out, not to mention how professional and unique your end result can be.
Wix pricing
Wix has plans for both regular professional websites and eCommerce. The prices of the 4 premium plans range from $10.50 to $79.50 per month.
All of the plans include a free custom domain for a year and no Wix ads. Here’s how the resources differ between the plans:
Best insurance website builders compared
| Brand | Templates | Features | Storage | Free plan | Price |
| Hostinger Website Builder | 150 | Contact forms, consultation booking, SEO and marketing tools | 100GB up to 100 websites | Free demo version | $2.78/month |
| SITE123 | 80 | Testimonial sections, consultation booking, SEO tools | Up to 1000GB storage | Yes | $12.80/month |
| GoDaddy Website Builder | 240 | Testimonial pages, contact forms, online appointments, SEO tools | Up to 100GB | Free 14-day trial | $9.99/month |
| Squarespace | 180 | Scheduling, Google My Business, SEO and marketing tools | Unlimited | Free trial | $16.00/month |
| Wix | 900 | Google My Business, online scheduling, SEO and marketing tools | Up to 2GB up to unlimited | Yes | $10.50/month |
Tips for building an insurance website
The idea of building an insurance website, especially if you’re a beginner, can be overwhelming at first. However, once you pick a website builder, all you have to do is follow these tips:
- Choose a modern website design – typically, insurance website designs are outdated and look old. This is a great opportunity to make yours stand out with a little magic of modern templates that website builders offer. For example, Squarespace has some of the most stunning templates for professional services.
- Integrate necessary features – with the right website builder, you can make sure your insurance website is as functional and useful as possible by adding helpful tools. For example, including reviews into your site can help visitors see public opinions about your company, while scheduling can make it easier to convert visitors into clients. Wix is one of the builders that has excellent tools for these needs. Meanwhile, don’t forget about professional email to ensure your credibility, while SEO tools will help you reach a wider audience. Look into Hostinger Website Builder if you’re looking to do just that.
- Host your website and use WordPress if selling online – if you’re planning to sell insurance online or provide a rate calculator, consider hosting your own website. While WordPress and some hosting services are not as easy to use as website builders, they have more tools for handling sensitive information.
Conclusion
A well-designed website is essential for growing your business and attracting customers, but not everyone has the time or technical skills to build one from scratch. That’s where website builders come in.
A reliable option like Hostinger Website Builder is the best for insurance websites. It offers advanced features and an intuitive interface, making it easy to create a professional website in just a few hours. With plans starting at only $2.78/month, you’ll have access to a variety of customizable templates to get started quickly. In the end, you know your clients best – by combining your expertise with our insights and a carefully selected list of website builders, you can find the perfect solution for your needs.
Insurance website builders FAQs
How do I create a website for my insurance company?
You have to pick a website builder first. I recommend Hostinger Website Builder because of its ease of use, affordability, and beautiful designs. After choosing a builder, all you need to do is pick a template and customize it however you like.
Why do insurance agents need a website?
An insurance agent needs a website because it’s important to create and grow an online presence. Offering services online is an excellent way to reach a wide audience and provide information about the company.
Should I use a website builder for insurance websites?
Yes, you should use a website builder for an insurance website. Website builders don’t require you to have any development experience and you can get your website running in no time. If you’re planning to sell insurance online, we’d recommend looking at hosting services for better handling of sensitive information.
How much does an insurance website cost to build?
Building an insurance website is usually affordable but it depends on the website builder that you choose. With Hostinger Website Builder, for example, you can purchase a plan with 100GB storage and unmetered bandwidth for a small price of $2.78/month.
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