Best sales acceleration tools in 2025

Sales teams often struggle with long sales cycles, low conversion rates, and messy processes. In fact, according to HubSpot, 53% of companies experienced longer sales cycles in 2023. That’s why having the right tools is more important than ever. Sales acceleration tools solve this by simplifying workflows, automating tasks, and providing useful data to improve productivity.

As part of Cybernews, I've reviewed the best sales acceleration tools with our research team. This guide covers detailed comparisons, reviews, key features, pricing, and FAQs to help you find the best tool for your business.

Best sales acceleration tools - shortlist

1. Instantly.ai – best for automating email outreach
2. Apollo.io – best for data enrichment and lead generation
3. Reply.io – best for automating outreach across multiple channels
4. ZoomInfo – best for finding B2B sales leads
5. Salesforce – best for automating sales and managing leads
6. HubSpot Sales Hub – best for automating sales workflows
7. Gong – best for closing deals faster with AI

The best sales acceleration tools compared

I’ve compared the best sales acceleration tools based on what they’re good at, their prices, and their main features. Take a quick look at the table below before getting into the details. These tools can help you save time, reach more people, and close deals faster.

Tool	Best for	Pricing	Key features	Customization capabilities
Instantly.ai	Boosting sales through email	From $37/month	AI-powered email automation, Lead verification and prioritization, Detailed campaign analytics	Custom email templates, CRM integration
Apollo.io	Businesses focused on lead generation and sales automation	From $59/month	AI-driven data enrichment, lead scoring, CRM integrations, multi-channel outreach	Advanced filtering, custom sequences
Reply.io	Automating multi-channel sales outreach	From $59/month	AI-powered email sequences, LinkedIn automation, email tracking	AI-powered lead selection, workflow automation
ZoomInfo	Businesses looking for high-quality B2B leads	Custom pricing based on features	Huge contact database, intent data, CRM integrations, real-time updates	Custom lead filters, real-time updates
Salesforce	Businesses that want to track leads and automate sales	$25/month	AI-powered lead and pipeline management, Sales forecasting and automation, Multi-channel communication (email, phone, chat), Customizable workflows	Highly customizable workflows, app integrations
HubSpot Sales Hub	Sales teams looking to automate and streamline their workflow	From $20/month	Automated follow-ups, deal tracking, price quoting, reports	Custom dashboards, workflow automation
Gong	Best for closing deals faster with AI	Available upon request	AI-powered call insights, Deal tracking to prevent lost sales, Real-time coaching for better pitches, CRM automation to reduce manual work	AI-driven insights, coaching recommendations

7 best sales acceleration tools – our detailed list

Choosing the right sales tool can help your team close deals faster and work smarter. With so many options available, it's important to find one that fits your needs – whether that's sending emails automatically, tracking leads, or getting useful insights. In this section, I’ll go through the 7 best sales acceleration tools, explaining what they do and how they can help your business grow. Let's get started.

1. Instantly.ai – best for automating email outreach

Best for:	Boosting sales through email marketing
Free trial:	Yes (14 days)
Starting price:	From $37/month
Top features:	AI-powered email automation, Lead verification and prioritization, Detailed campaign analytics, CRM integration

Visit Instantly.ai

Instantly.ai makes it easy for businesses to send automated emails, helping sales teams, marketers, and agencies reach leads faster and boost conversions. It has features like smart scheduling, lead tracking, and detailed reports to make sure your emails reach the right people at the right time.

With AI-powered email sequencing, you can set up automatic email campaigns instead of sending messages manually. It also offers ready-made templates and personalization tools to make your emails more engaging.

The lead verification and prioritization feature helps you focus on the best leads by verifying emails and organizing contacts based on factors like industry and location. This saves time and increases your chances of connecting with the right people.

You can also track your email campaign performance with Instantly.ai’s campaign analytics and tracking. It tracks open rates, clicks, and replies to help you adjust your strategy for better results. It even has a spam checker to improve email deliverability.

Instantly.ai offers a 14-day free trial and flexible pricing plans. The Growth Plan costs $37/month and includes 5,000 emails and 1,000 contacts. The Hypergrowth Plan, at $97/month, supports 100,000 emails and 25,000 contacts, plus premium support. For large-scale outreach, the Light Speed Plan costs $358/month and allows 500,000 emails and 100,000 contacts.

2. Apollo.io – best for data enrichment & lead generation

Best for:	Lead generation and sales automation
Free trial:	Yes (14 days)
Starting price:	From $59/month
Top features:	AI-driven data enrichment, lead scoring, CRM integrations, multi-channel outreach

Visit Apollo.io

Apollo.io is a powerful sales tool that helps businesses find leads, reach out to prospects, and improve their contact lists. It has a massive database of over 250 million verified contacts, smart search filters, and intuitive CRM connections. Sales, marketing, and recruitment teams get the most out of its features.

Apollo.io gives businesses access to a huge list of potential leads with accurate contact details, including phone numbers and emails. Its AI tools verify contacts and improve CRM data, ensuring high-quality information. With intent data and lead scoring, businesses can focus on the most promising leads. It also supports outreach through email, phone, and LinkedIn.

Apollo.io offers a Free plan with 100 credits per month, basic filters, and LinkedIn and Gmail extensions. The Basic plan costs $59 per user/month and includes 5,000 credits, CRM integrations, and intent filters. The Professional plan costs $99 per user/month and comes with unlimited sequences, AI insights, and automated workflows. The Organization plan costs $149 per user/month (minimum 3 users) and includes advanced security, international dialers, and customizable reports.

3. Reply.io – best for automating outreach across multiple channels

Best for:	Automating multi-channel sales outreach
Free trial:	Yes (14 days)
Starting price:	$59/month
Top features:	AI-powered email sequences, LinkedIn automation, email tracking, CRM integrations

Visit Reply.io

Reply.io is a tool that helps sales teams reach potential customers through automated emails, LinkedIn messages, and calls. It uses AI to personalize and streamline outreach, making it a great choice for existing businesses looking to grow their sales.

Reply.io makes managing leads easier with tools like Reply Data and Contact Enrichment, which ensure you have accurate prospect information. Its Smart Audience Suggestions highlight the best leads, saving time and improving results. You can also track email engagement, such as opens, clicks, and replies, in real time.

The platform automates emails with AI-generated sequences, reducing manual work while keeping messages personalized. Though it doesn't have built-in call recording, additional integrations allow users to track phone interactions. LinkedIn automation further boosts engagement across different channels.

Plans start at $59/month for 1,000 active contacts. The Multichannel plan at $99/month includes extra mailboxes and automation. Agencies can get custom pricing with unlimited client access and team management features.

4. ZoomInfo – best for finding B2B sales leads

Best for:	Businesses looking for high-quality B2B leads
Free trial:	Yes (period not specified)
Starting price:	Custom pricing based on features
Top features:	Huge contact database, intent data, CRM integrations, real-time updates

Visit ZoomInfo

ZoomInfo helps businesses source leads for sales, marketing, and recruiting. It has a massive database of over 100 million companies and 220 million professionals, unlocking verified phone numbers, emails, and company details. Whether you're a salesperson looking for decision-makers or a recruiter finding top talent, ZoomInfo makes prospecting faster and more effective.

ZoomInfo's lead database gives you up-to-date contact details, so you don't waste time on outdated or the wrong info. It constantly refreshes data to ensure accuracy.

With intent data, you can also see which companies are actively looking for solutions like yours. This helps sales teams focus on leads with buyer intent. It also connects with popular CRMs like Salesforce, HubSpot, and Zoho, automatically updating records and making lead management easier.

The advanced search filters let you find leads by industry, company size, revenue, and more – so you can target the right audience. ZoomInfo has custom pricing based on the features you need. A free trial is available, but the exact duration varies.

5. Salesforce – best for automating sales and managing leads

Best for:	Businesses that want to track leads and automate sales
Free trial:	Yes (30 days)
Starting price:	$25/month
Top features:	AI-powered lead and pipeline management, Sales forecasting and automation, Multi-channel communication (email, phone, chat), Customizable workflows

Visit Salesforce

Salesforce is a smart tool that helps businesses sell more and work more efficiently. During my research, I found it to be a leading tool for sophisticated automation – it handles tasks like email marketing, customer follow-ups, and lead tracking, so sales teams never miss an opportunity.

With AI-powered Einstein Analytics, teams can make better, data-informed decisions based on real data. It also reduces manual work by automating routine tasks, saving time, and boosting productivity. Plus, it connects easily with popular tools like Slack, HubSpot, and SAP, streamlining workflows.

Businesses can even build custom apps using the Lightning Platform. With real-time data insights, teams can track performance, spot trends, and improve their sales strategies on the go.

Salesforce offers different plans based on business needs. The Starter Suite ($25/user/month) includes basic CRM tools, while the Pro Suite ($100/user/month) adds automation and forecasting. The Enterprise plan ($165/user/month) includes advanced AI insights, and Einstein 1 Sales ($500/user/month) offers full AI-driven automation. A 30-day free trial is available.

6. HubSpot Sales Hub – best for automating sales workflows

Best for:	Sales teams looking to automate and streamline their workflow
Free trial:	Yes (14 days)
Starting price:	From $20/seat/month
Top features:	Automated follow-ups, deal tracking, price quoting, reports

HubSpot Sales Hub helps sales teams work smarter by automating tasks and organizing leads. It connects with over 1600 apps, making it a great fit for businesses of all sizes that want to boost sales without extra hassle.

With this tool, you can automate emails and follow-ups so you don't waste time on repetitive tasks. The deal tracking feature keeps everything organized in a clear dashboard, helping teams stay on top of leads. Price quoting tools make it easy to generate accurate quotes quickly, reducing errors. Plus, smart reports give insights into what's working and what needs improvement.

HubSpot Sales Hub has a Free 14-day trial to test out its main features. The Starter plan is $20/month per seat, Professional costs $100/month, and Enterprise is $150/month per seat for advanced features.

7. Gong – best for closing deals faster with AI

Best for:	Sales teams that want to close deals quickly
Free trial:	No (Demo available)
Starting price:	Available upon request
Top features:	AI-powered call insights, Deal tracking to prevent lost sales, Real-time coaching for better pitches, CRM automation to reduce manual work

Gong is a sales tool that helps teams close deals faster by analyzing sales calls, emails, and meetings. It shows what's working in conversations so sales reps can improve and sell smarter. Companies using Gong often see higher conversion rates and shorter sales cycles.

Gong's AI call insights highlight what top sales reps do differently. Deal tracking flags potential problems early, so you can act fast. Real-time coaching gives instant feedback to help reps refine their pitch on the spot. Plus, CRM automation updates records automatically, saving time and reducing admin work. These features help sales teams boost efficiency and increase revenue.

Gong charges per user, plus a platform fee. Pricing is customized, and there's no free trial, but you can book a demo.

How did we select the best sales acceleration tools?

As part of the Cybernews research team, I carefully researched various sales acceleration tools to find the best ones. I wanted to ensure that my recommendations were honest, accurate, and truly useful for businesses of all sizes.

1. User reviews (25%). First, I checked user reviews on sites like G2, Capterra, and Trustpilot to see what real users had to say about each tool. Their feedback gave me helpful information about how well the features worked, how reliable the service was, and how it performed. I focused on what users liked the most and the common problems they faced.
2. Features (25%). Next, I checked out important features like automation, AI tools, CRM integrations, and lead management – all the stuff that helps speed up sales. I compared how each tool handled these features and if they actually worked as promised.
3. Pricing (35%). Pricing was another important factor. I compared costs to see which tools offer the best value, whether they have free trials, and if they're affordable for different budgets. I also considered scalability, making sure the tools work well for small startups and large companies alike.
4. Customer support (15%). Since customer support can make or break a tool, I checked how fast and helpful the support teams were. I also looked at real-world use cases, studying case studies and testimonials to see how businesses actually use these tools in their daily operations.

By analyzing data from multiple sources, I made sure my recommendations were fair, reliable, and practical for sales teams looking to boost their performance.

What are sales acceleration and sales acceleration tools?

Sales acceleration is the process of helping businesses sell faster and more efficiently. It improves how sales teams find potential customers, reach out to them, and turn them into buyers. Instead of spending too much time on slow and repetitive tasks, sales acceleration tools take over them so that sales reps focus on the customers.

According to McKinsey & Company, businesses that use sales tools can increase sales productivity by up to 30%. This means sales teams can sell faster, work more efficiently, and close more deals with the right tools in place.

Here are some key ways these tools help sales teams:

• Email outreach. Instantly.ai and Reply.io help sales teams send emails automatically, track responses, and follow up with leads.
• Finding and researching leads. Apollo.io and ZoomInfo give businesses detailed contact information and insights to help them connect with the right people.
• Managing sales & customer data. Salesforce and HubSpot Sales Hub keep customer information organized, track interactions, and help teams manage their sales process more smoothly.
• Analyzing sales calls. Gong records and analyzes sales calls, showing what works and what doesn't, so teams can improve their conversations and close more deals.

Types of sales acceleration software

Sales acceleration software helps businesses work faster and more efficiently. It automates routine tasks, keeps things organized, and makes it easier to connect with potential customers. These tools help sales teams save time, stay productive, and close more deals. Here are some common types of sales acceleration software.

Lead generation tools

These tools help businesses find customers faster and smarter. Instead of searching for leads one by one, software like ZoomInfo gives a ready-made list of potential buyers based on industry, job title, buyer intent, and location.

Email automation tools

Sending cold emails one by one takes too much time. Tools like Instantly.ai let businesses send personalized emails in bulk and follow up automatically. They also track replies and boost engagement, making outreach easier and more effective.

Sales intelligence platforms

Winning more deals means understanding what works in sales conversations. Platforms like Gong analyze sales calls and meetings, showing what helps close deals. This helps sales teams improve their pitches, communicate better, and sell more.

CRM-based sales tools

Keeping track of leads, deals, and customer follow-ups is important for any business. CRM tools like Salesforce and HubSpot organize everything in one place, so sales teams don't miss opportunities and can manage relationships more smoothly.

Key features of sales acceleration tools

Imagine having a set of power tools that help you work faster, more efficiently, and with better results. That's exactly what sales acceleration tools do for businesses. They cut down on repetitive tasks, give you useful insights, and help you reach the right customers at the perfect time. Here are some key features that make these tools a must-have.

• Lead scoring and prioritization. Helps sales teams focus on the best leads by ranking them based on interest, past interactions, and behavior. This saves time and increases the chances of closing a deal.
• Automated outreach. Schedules and sends emails, calls, or LinkedIn messages automatically. This keeps communication consistent and ensures no lead is forgotten.
• Sales analytics. Tracks important data like email open rates, clicks, and conversions. Sales teams can use this information to see what's working and adjust their strategies.
• CRM integration. Connects with popular CRM platforms like Salesforce, HubSpot, and Pipedrive. This makes it easy to manage leads, track conversations, and organize everything in one place.
• Team collaboration. Allows sales teams to share notes, assign tasks, and update each other in real time. This keeps everyone on the same page and improves teamwork.
• AI data insights. Uses artificial intelligence to analyze customer data and suggest the best next steps. It helps sales teams make smarter decisions and reach out at the right time.

How to choose the right sales acceleration tools?

Some tools might have fancy features but won't actually help your team, while others may be too complicated to use. The goal is to find one that saves time, improves efficiency, and works well with your existing setup. Here's what to consider when making your choice:

• Understand your needs. What's slowing down your sales process? Do you need help with email automation, tracking leads, or managing customer relationships? Identifying your pain points will help you pick the right tool.
• Ease of use. Complicated tools slow you down. Go for one that's easy to navigate and doesn't require hours of training. The faster your team can use it, the quicker you'll see results.
• Scalability. You need to think ahead. Will the tool still work for you if your team grows or your business expands? Pick a solution that can handle more users and larger workflows without breaking down.
• Integration options. A tool should work smoothly with what you already use, like your CRM, marketing software, or communication apps. Otherwise, you'll waste time jumping between platforms.
• Budget. Some tools are packed with features but come with a hefty price tag. Compare costs, look for free trials, and choose one that gives you the best value without overspending.
• Customer support. Even the best tools can have issues. Choose one with responsive customer support, useful guides, and a helpful community to get quick answers when you need them.

Final word on best sales acceleration tools

Picking the right sales acceleration tool can make a big difference in how smoothly your team works, how many leads turn into customers, and how much money your business makes. In this guide, I covered some of the best tools available in 2025, each offering useful features like automation, contact management, and multi-channel outreach.

Instantly.ai is my top pick because it's affordable, easy to use, and packed with automation features perfect for small teams and growing businesses. However, the best tool for you depends on your sales goals, team size, and budget. While Instantly.ai is a great all-around option, larger companies may need more advanced platforms like Salesforce or ZoomInfo. It’s also important to choose a tool that works well with your existing CRM and helps automate daily tasks.

No matter which tool you use, investing in the right one will save time, boost productivity, and help close more deals. A good sales tool removes busy work, gives valuable insights, and frees up your team to focus on selling.

FAQs