Popular US chicken sandwich maker Chick-fil-A is reportedly planning to launch a new front in the streaming wars by launching its own service to distribute family-friendly shows.
The American fast food restaurant is in talks with several production companies such as Glassman Media and Sugar 23, Deadline reported. Both production companies had their shows airing on NBC and Netflix.
The fast food chain-owned streaming service allegedly plans to expand beyond family-friendly shows, featuring animation, scripted series, and content licensed from other studios.
The Atlanta-headquartered Chick-fil-A's values are heavily influenced by religious Christian beliefs, which led many Reddit users to speculate that any streaming service tied to the fast food restaurant could be focused on religious shows.
“I can see this as a cross between the hallmark channel and a worship network. As long as they’re not publicly traded, they can do whatever they want with their money,” Reddit user Rocknrolla said.
“Can't watch anything on Sunday,” another user joked, referencing Chick-fil-A‘s policy to close on Sundays.
While a fast food restaurant launching a streaming service sounds unorthodox, it is hardly the first time an outsider has tried to enter the entertainment industry. Walmart has been trying to launch its service for some time while Amazon, an online retailer, successfully did so. Airbnb and Lyft have produced game shows and TV shows.
However, Chick-fil-A is owned by the Cathy family, whose trust, River‘s Rock, co-owns the Atlanta-based Trilith Studios. The production studio, formerly known as Pinewood Atlanta Studios, has worked with Marvel on such blockbuster movies as Ant-Man, Black Panther: Wakanda Forever, Guardians of the Galaxy Vol. 3, and others.
Recent global successes of titles such as the 2023 movie Barbie, co-produced by Mattel Films, a film production division of a toy manufacturing company of the same name, show companies that entering the entertainment business could be an effective way to boost sales.
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