Logitech launches console for digital content creators for twice the price of its closest competitor

The customizable console is aimed at digital content creators and users already have plenty to say about the product.

MX Creative Console consists of a keypad and dial pad that can be fully customized, making it easier for users to access essential controls. Users would no longer have to remember shortcut combinations and could assign certain tasks to their dial pad.

The MX Creative Console is said to work with virtually any app but is mostly used with Adobe apps such as Photoshop, Lightroom, Premiere Pro, Illustrator, and more.

The console also comes with an Adobe Creative Cloud All Apps membership, available for free for three months, so users can try AI-based editing features such as Adobe Photoshop’s Generative Fill or Premier Pro’s Text-Based Editing.

While it might sound like a tempting deal at first, let’s not forget that after this time users will have to pay for the services, making the console another subscription-dependent device.

In a world where content creators are pressured to produce more work more quickly, Logitech says its reactive dial pad and customizable keypad are tools that can help to achieve those goals.

The company also shared news about the launch of MX Creative Console on its X (formerly Twitter) account. However, the launch hasn’t been met with much enthusiasm, at least not according to users' comments.

One of them has already purchased the console, stating: “You've amazingly botched this launch. Retail sales have begun, I bought this today & your packaging/help clearly demands installation of Options+...currently not compatible. The "influencers" (barf) whom you pay to promote/’review’ it refer to a beta version.”

Another point of contention is the price of the device. “Only Logitech would make a worse product and charge 2x of their competition,” one user wrote.

MX Creative Console is now priced at $200. Its closest competitor, Elgato, sells its latest stream deck, Stream Deck Neo, for $100.

“This is what you bought Loupedeck for? Replacing the 6 dials, 12 touch buttons, 2 swipe sliders, and 8 regular buttons of the Loupedeck Live for this thing, which has 1 dial and far fewer buttons of each kind at the same price?” asked another X user, referring to the fact that last year Logitech acquired a Helsinki-based company that specializes in custom consoles.

This isn’t the first time that Logitech has angered its users. Just this summer, the company shared the idea behind its “forever mouse” which would come with a paid subscription.