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Cristiano Ronaldo sparks interest in Binance with his first NFT collection

After Cristiano Ronaldo announced he was launching his first NFT (Non-Fungible Token) collection, thousands of fans flocked online to find out more about Binance, the company he teamed up with.

One might be forgiven for missing out on Ronaldo’s foray into cryptocurrencies last week. The famous footballer gave a tell-all interview to Piers Morgan and posed for a first-ever photograph with his long-time rival Lionel Messi.

But he also launched his first NFT collection. Available for purchase since November 18, the collection is part of Ronaldo’s multi-year partnership with Binance, the world’s largest blockchain ecosystem and cryptocurrency infrastructure provider.

And the numbers show Ronaldo, a shrewd businessman who in 2020 became the first active team-sport athlete to surpass $1 billion in career earnings, is the perfect tool for any company that wants to increase its visibility.

Analysis by Coingecko, an information service for crypto investors, shows that searches for ‘Ronaldo NFT’ skyrocketed 206% after Ronaldo launched his NFT collection on Binance.

According to Coingecko, as soon as the launch was announced via Twitter, fans of the legendary football player caused an explosion of searches on the web to find out more about his new partnership with Binance.

Ronaldo’s first NFT collection has been available to consumers since Friday, November 18. It’s the start of the multi-year collaboration with one of the largest crypto exchange platforms and one of the most iconic professional athletes on the planet.

Some stats are staggering. For example, searches for “Binance” in the United Kingdom saw an explosion of 499% due to fans' curiosity.

“Given the level of influence and popularity of celebrities, they have become integral to the success of NFT projects,” Bobby Ong, COO and co-founder of CoinGecko, said.

“Fans and followers want to spend on collectibles and experiences created by their favourite stars, and this includes digital collectibles, like NFTs.”

Binance, a much bigger crypto exchange than the recently-collapsed FTX, surely understands it simply has to leverage Ronaldo’s fanbase and has already activated a global marketing campaign.

9.9 million Twitter users follow the company, however, this week, Ronaldo reached 500 million followers on Instagram alone – this makes him one of the most digitally influential people in the world.

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