Google plans to unveil Privacy Sandbox Beta next year

Google announced its plans to release Privacy Sandbox Beta next year, with the new solution expected to improve privacy standards across the Web and apps on Android.

Privacy Sandbox, which was first announced in February 2022, aims to block covert tracking techniques and phase out third-party cookies, keep online content free, and build new internet privacy standards.

Now, Google announced its plans to roll out the initial Privacy Sandbox Beta to Android 13 mobile devices at the beginning of the next year, allowing developers to test it out.

The beta version will be available to ad tech and app developers who are interested in testing out the ads-related APIs (including Topics, FLEDGE, and Attribution Reporting). To get on board, developers will have to complete an enrollment process to verify their identity and provide developer-specific data needed by the APIs.

Organizations will also be able to request access for a limited number of devices.

“To utilize the Beta release, developers will need to compile their solutions with an API level 33 SDK extension update that is coming soon,” the company’s statement adds.

By Q3 2023, Google is expecting the Privacy Sandbox APIs to be launched and available in Chrome, with phasing out third-party cookies expected to begin in the second half of 2024.

“Improving people's privacy, while giving businesses the tools they need to succeed online, is vital to the future of the open web. That's why we started the Privacy Sandbox initiative to collaborate with the ecosystem on developing privacy-preserving alternatives to third-party cookies and other forms of cross-site tracking,” said Anthony Chavez, VP at Privacy Sandbox.

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