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Instagram influencers will soon be able to mint and sell NFTs

Updated on: 03 November 2022

Jurgita Lapienytė
Chief Editor

Meta said that Instagram users would soon be able to create their own NFTs on the platform and sell them both on and off Instagram.

Users will have an end-to-end toolkit to create, showcase, and sell their non-fungible tokens (NFTs).

“People can easily support their favorite creators by buying their digital collectibles directly within Instagram,” the company said.

It is now testing new features with a small group of Instagram users in the US and is likely to expand to more countries in the future.

Instagram is also expanding the types of digital collectibles to showcase on Instagram to include videos and adding support for the Solana blockchain and Phantom wallet, in addition to the protocols and wallets it already supports, such as Ethereum, Polygon, MetaMask, and TrustWallet, among others.

Instagram users can already post and share digital collectibles, with creators and collectors automatically tagged. All they need to do is to connect their wallet. There are no fees associated with posting or sharing an NFT.

“It’s critical that our early efforts in this space empower diverse voices and that underrepresented groups have access to emerging digital assets like NFTs. By building support for NFTs, we aim to improve accessibility, lower barriers to entry, and help make the NFT space more inclusive to all communities,” Meta said in May.

In August, to celebrate the feature’s expansion to 100 countries, the original picture of a smiling eight-year-old Zuckerberg signed and verified went up for auction as both the physical item and a one-of-the-kind NFT.