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Musk claims he bought Twitter “to help humanity, whom he loves”


The world’s richest person Elon Musk disclosed why he purchased Twitter: and, according to him, it’s not to make more money. It’s to help humanity via “a common digital town square,” where all voices are heard, ads are relevant, and a range of beliefs are debated.

Call Musk’s views overly idealistic, but his vision is clear: in a tweet directed at Twitter advertisers, the billionaire shines a light on why he purchased the platform in the first place.

Pointing out the dangers of further divide amplified by social media, Musk calls for a need of a “digital town square” – a concept of utter significance to the future of civilization, he writes. While many other platforms stir up “polarized themes” in their pursuit of engagement and financial gains, Twitter, under Musk’s leadership, will aim to be a holy space for people with opposing beliefs. There, they’ll be able to debate a variety of topics “in a healthy manner.”

“I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love,” Musk explains, adding that he does so “with humility.”

Now, the entrepreneur seemingly isn’t trying to agitate for a lawless space or a “free-for-all hellscape.” Rather, he stands for a welcoming environment where users can choose their desired preferences.

Additionally, Musk mentions advertising in a positive manner, calling it potentially delightful, entertaining, and informative. To achieve that, ads have to be relevant and tailored to a user’s needs.

“Low relevancy ads are spam, but highly relevant ads are actually content,” Musk writes before thanking advertisers who have partnered with Twitter.

Musk became Twitter’s CEO on Thursday, beginning his leadership role with a series of high-profile firings.


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