Netflix enters food service industry

For some time now, Netflix has been more than just streaming. It has already expanded into gaming, for example. Now, the company is opening a restaurant.

Netflix has announced that a new pop-up restaurant called Netflix Bites, featuring chefs and menus from various cooking series such as “Chef’s Table” or “Nailed It!” will open its doors on June 30th.

The restaurant in Los Angeles will be open from 5 p.m. - 10 p.m. all week. On Saturdays and Sundays, it will also offer a brunch menu from 10 a.m. - 2 p.m.

Online menus are not yet available, but it’s possible to book a reservation here. Reservations require a nonrefundable deposit of $25 per person, which will go towards the final bill.

Netflix Bites will feature acclaimed chefs from Netflix series, including Curtis Stone, Dominique Crenn, Ann Kim, Nadiya Hussain and others. They will team up to create a special tasting menu that will also include custom cocktails crafted by stars of Netflix’s Drink Masters.

“Bringing my love of food to people across the world is one of the biggest thrills of my life, but this screen-to-table experience of giving fans a taste of what happens on camera is just awesome,” said Michelin-starred chef Stone.

This could, in theory, be considered an unexpected turn for a company mostly known for streaming. However, Netflix has already launched immersive experiences based on shows before, including Stranger Things and Squid Game.

Last year, Netflix opened a multi-title pop-up store in Los Angeles, and it showed that the company is eager to proceed with efforts to diversify its revenue streams.

“Netflix is already a destination for beloved food programming, from documentaries to competition shows. We are excited to collaborate with these incredible chefs who will showcase an array of their delicious menus.”