Online daters are turning to AI for romance advice


Two-thirds (64%) of online daters are seeking help from AI when seeking a partner, while more daters are succumbing to romance scams.

Online daters are turning to AI for romance advice, help with photos, and advice on writing pick-up lines, a report from cybersecurity solutions provider Norton indicates.

Online dating is a huge industry, with users spending roughly six hours a week on dating platforms and investing approximately $300 throughout their lifetimes. Clearly, people who invest their time and money into dating want the desired outcome.

We at Cybernews have previously experimented with AI in the dating world, where a Cybernews journalist asked ChatGPT, OpenAI's large language model, to generate pick-up lines that he could use at a bar.

The experiment did not yield the desired results, leaving us to believe that no one would use AI to aid their dating life.

However, this report shows that 71% of people want AI’s help when writing pickup lines and conversation starters, 70% want AI to help them improve their dating profiles, and 64% want AI to help with photo enhancements.

With the dating world's dependence on AI, this kind of technology presents more challenges and could even be dangerous in certain contexts.

The rise of romance scams

More and more people are falling victim to romance scams, as threat actors may exploit AI to enable their attacks.

Norton found that online dating scams have risen dramatically (73%) since 2023. Almost a third of Americans who use dating apps have been the target of dating scams, and half of these individuals have fallen victim to these types of scams.

Furthermore, the use of AI to enhance pictures, generate profiles, and write conversation starters could be perpetuating instances of catfishing among dating app users, as 30% of Americans have said to have been catfished.

"Online dating is notoriously difficult to navigate, and using AI as a dating coach seems innocuous when you're on the receiving end of a bad pickup line or trying to draft a thoughtful breakup text. However, AI technology can also make online dating riskier and more complicated when it's utilized in more nefarious ways," Leyla Bilge, Director of Scam Research Labs for Norton, said.

Romance scams are becoming widespread thanks to AI, and users should be wary of individuals who avoid video or phone calls, have few images of themselves on their profiles, or people who wish to progress the relationship rapidly, Bilge advises.


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