Samsung reimagines London’s iconic Tube map

The classic London Underground map emulated the world over gets an official makeover for the first time in 90 years.

South Korean technology company Samsung has partnered with Transport for London (TfL) to reimagine the world-famous Tube map that was originally designed by Harry Beck in 1933.

Samsung redesigned the map into a circle as part of the company’s two-week “collaborative takeover” of London’s Circle line to promote Circle to Search with Google, a new Galaxy S24 feature.

The new scheme will not replace the current Tube map but was designed to be just as functional, showing all 11 London Underground lines.

It will be temporarily displayed on platforms at five Circle line stations, including King’s Cross, Blackfriars, Westminster, Liverpool Street, and Paddington.

While the Tube map has evolved since the 1933 original – as new stations, lines and facilities were added over the years – the collaboration marks the first time TfL has produced an official map for its network that differs from Beck’s design.

“We’re delighted to partner with Samsung on this exciting reimagining of our iconic map for the first time in 90 years,” said Emma Strain, customer director at TfL.

“Partnerships like this help us and brands engage with hundreds of thousands of people who pass through our stations every day,” Strain said.

According to Samsung, the Kings Cross advertising takeover will be the “largest of its kind” at one of the busiest Tube stations in London.

While some maps on platforms will be changed to a new limited-edition design, traditional Harry Beck maps will still be available in stations and in-train announcements.

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