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Samsung showcases new foldables

Samsung announced the new Galaxy Z Fold 4 and Galaxy Z Flip 4 phones in its annual summer launch event focusing on foldables. It also unveiled a new generation of smartwatches and wireless earbuds.

Flip it, or fold it – Samsung's got both covered during its Galaxy Unpacked event, which included an appearance of the South Korean boy band and global phenomenon, BTS.

However, Samsung's new foldables, Galaxy Z Fold 4 and Galaxy Z Flip 4 were the show's main stars. While neither feels like a dramatic change from their predecessors design-wise, both come with several subtle alterations that could improve the overall user experience

Solid Fold

Sporting a less noticeable crease and a sleeker design than its predecessor, the Galaxy Z Fold 4 looks a little more refined. It is also slightly shorter than the previous model but has a wider aspect ratio, with the same display size at 7.6 inches.

Samsung introduced the latest Fold model as its “lightest and strongest” ever. Thinner when closed and weighing just 263 grams, the Fold 4 might feel better in the pocket. The phone will run on a Snapdragon 8+ Gen 1 processor, while one prominent upgrade comes with an addition of a 50-megapixel camera on its rear.

As one of Samsung's most expensive phones, the price for Galaxy Z Fold 4 will start at $ $1,799.99 for a 256GB model and $1,919.99 for a 512GB when it goes on sale on 26 August. The color palette includes Grey Green, Beige, and Phantom Black.

Galaxy Z Fold 4. Image by Samsung.

Customizable Flips

Promising a “camera and a tripod all in one” with brighter sensors to make better photos and stable night-time videos, Samsung is selling the Galaxy Z Flip 4 as a tool for Instagrammable moments, with a focus on reels.

With a screen size of 6.7 inches, the Flip 4 phone will come in a variety of colors, including Bora Purple, Blue, Graphite, and Pink Gold. More color combinations will be available for a “bespoke” version of the phone that was also announced.

As with Galaxy Z Fold 4, the flippable handset will run on the Snapdragon 8+ Gen 1 chip and will be priced at $999 for a 128GB model, $1059 for a 265GB, and $1199 for a 512GB configuration.

Galaxy Z Flip 4. Image by Samsung.

Watch and buds

Samsung has also unveiled a new generation of smartwatches – a Galaxy Watch 5 and its upmarket version, a Galaxy Watch 5 Pro. While the latter boasts a titanium case with sapphire glass on its display and muted tones, the former will be available in two sizes and four colors.

Both have a fast charging feature, with a promise to reach 45% battery life in just half an hour, and pack new bioactive and infrared temperature sensors, focusing on fitness and sleep tracking. Samsung will start selling the Galaxy Watch 5 at $279.99, and the Pro version at $499.

The launch event also displayed the new Galaxy Buds 2 Pro wireless earphones. Samsung promises better sound quality – bringing audio resolution from 16 bit to 24 bit, improved sound cancellation, and faster charging. Galaxy Buds 2 Pro are available to preorder at $230.

Galaxy Buds 2 Pro. Image by Samsung.

While rumors suggested otherwise, Samsung did not drop the letter “Z” from its global branding of the series despite its association with the Russian invasion of Ukraine. In March, Samsung ditched the letter in some European countries, after the Russian military adopted it as its symbol, which Moscow continues to use extensively to push its pro-war messaging.

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