A short-form video-sharing platform may take on Spotify and Apple Music in a move that could shake up the market.
TikTok already has a huge impact when it comes to popular music. Viral moments helped launch the career of the likes of Lil Nas X, a country music sensation, and bring back Kate Bush's epic 80s banger "Running Up That Hill" to the top of the charts worldwide this summer after it was featured heavily on the latest "Stranger Things" season.
Unsurprisingly, TikTok may want to capitalize on this by going even further and launching its own music streaming service to rival the established players. It certainly is a formidable force to consider.
Point in case Meta, which is seeking to compete by making Facebook and Instagram more like TikTok – somewhat controversially as backlash from high-profile critics of the move, including Kylie Jenner and Kim Kardashian, show.
It is to be seen whether the same fate befalls Spotify and Apple Music, two of the leading music streaming platforms at the moment. TikTok may be aiming even higher by making its service a more social experience, as revealed by a trademark application filed by its parent company, a Chinese multinational ByteDance, with the US Patent and Trademark Office.
It says that the prospective service will allow users "to purchase, play, share, download music, songs, lyrics, quotes" and "live stream audio and video interactive media."
Users will also be able to "create, recommend, share" their playlists, comment on music, songs, and albums, and "edit and upload photographs as the cover of playlists." As first reported by Business Insider, ByteDance filed its "TikTok Music" trademark in Australia and then in May in the US.
ByteDance already operates a similar music streaming app Resso in some markets, which may act as a blueprint for TikTok Music to launch a truly global service. Resso was launched in 2020 and is available in Brazil, India, and Indonesia, where it has witnessed rapid market share growth by targeting younger users.
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