Take Back Control: How Small Businesses Can Own Their Marketing Again

In today’s digital world, small business owners are under constant pressure to market like the big guys—without the luxury of big budgets, in-house experts, or time. Social media algorithms shift, ad costs rise, and marketing tools grow increasingly complex and expensive.

But what if you didn’t need to rely on rented attention to grow?

What if you could build direct, lasting relationships with your customers—without giving a cut to third-party platforms?

That’s where the marketing tide is turning. And one tool at the heart of this shift is Send, a powerful, purpose-built platform that helps small business owners and freelancers automate marketing, boost retention, and regain control—right from inside their WordPress or WooCommerce dashboard.

Why “Owned Marketing” Matters Now More Than Ever

Unlike ads or social posts, email and SMS marketing let you speak directly to your audience. No middlemen, no bidding wars, no hoping the algorithm is on your side.

These are owned channels—and they’re not just cost-effective, they’re conversion goldmines.

But until now, accessing that power meant juggling disconnected tools, bloated SaaS platforms, and steep learning curves.

Send was designed to change that. It brings all your marketing essentials into one simple, affordable system built specifically for the platforms you already use—WordPress and WooCommerce.

Let’s take a closer look at what makes it stand out.

Built for WordPress & WooCommerce, Not Silicon Valley

Most marketing platforms try to serve everyone—from Fortune 500s to Etsy sellers. The result? A bloated interface and features you’ll never use.

Send takes a different approach. It’s built to work like a native plugin inside WordPress and WooCommerce, so everything—from user data to checkout activity—is synced automatically. There’s no need to “integrate” or “connect” anything.

That means less setup, fewer errors, and real-time access to your most important data: who bought what, when, and why they left without checking out.

Want to launch a welcome email the moment someone signs up? Done.

Trigger a reminder when a cart is abandoned? Easy.

Offer a personalized discount to returning customers? Just a few clicks.

With Send, your marketing becomes an extension of your store—not a separate system.

Set It and Grow: Marketing Automation That Makes Sense

Automation shouldn’t be intimidating. In Send, it isn’t.

Everything from welcome sequences to abandoned cart emails and re-engagement flows is ready to go—complete with pre-built templates that you can customize in minutes.

Here are just a few of the automation triggers available out-of-the-box:

• First purchase → Send a thank-you and cross-sell email
• Cart abandonment → Trigger a 3-part reminder sequence
• Email sign-up → Deliver a welcome series with exclusive content
• Product viewed but not purchased → Send a time-sensitive offer

You can also create advanced logic flows based on customer behavior, purchase history, or email engagement—without touching a line of code.

For business owners juggling 10 things at once, this is marketing on autopilot (without losing the personal touch).

Domain Authentication Made Easy

Ever wonder why some emails land in spam?

A major reason is lack of authentication. Most email tools either skip this step or bury it under technical jargon.

Send simplifies it. You just enter your domain, select your hosting provider, and follow a few guided steps to update your DNS records. The entire process takes minutes—and drastically improves deliverability and trust.

This is especially valuable for new stores or growing brands that want to build a solid sender reputation from day one.

Powerful Campaign Tools with AI Support

Need to launch a newsletter, promo, or product announcement? Send’s campaign builder combines drag-and-drop simplicity with creative support:

• Pre-built email templates for eCommerce, seasonal events, and announcements
• Built-in AI to help write subject lines, body text, and calls to action
• Image tools to generate visuals or banners that fit your brand

Not a designer? Not a problem. You can launch beautiful, mobile-friendly emails that convert—without hiring an agency or spending hours in Canva.

Clean, Segmented Contact Management

Your list is more than just emails—it’s your customer base. Send treats it that way.

Instead of charging you for list size (like many competitors), Send lets you store unlimited contacts and only charges based on messages sent.

That frees you to segment and grow your list however you like:

• Tag customers by behavior (e.g., purchased vs. browsed)
• Create segments by signup source or product interest
• Trigger flows based on subscription preferences

Better targeting means better engagement—and less list fatigue.

Real-Time Revenue Reporting

One of Send’s most powerful features is also one of its most overlooked: revenue attribution.

With Send, you can see exactly how much money each campaign or automation flow generated. No need to guess whether an abandoned cart email “worked” or how many sales came from your latest promo.

Here’s what’s included in the built-in dashboard:

• Total revenue from Send emails/SMS
• Conversion rates by flow
• Open/click rates and deliverability health
• Contact growth over time

For business owners, this makes it easier to double down on what’s working. For freelancers or agencies, it provides clear ROI to share with clients.

Built for Freelancers, Agencies, and DIYers

Whether you’re a one-person shop or run multiple client sites, Send offers flexible pricing and functionality that scales with you.

It’s ideal for:

• Small business owners looking to own their marketing
• Freelancers offering setup + automation as a service
• Agencies managing campaigns across multiple Woo stores

And because there’s no learning curve or onboarding complexity, you can get up and running in less than an hour.

Final Thought: Stop Renting, Start Owning

The future of marketing isn’t about chasing the next algorithm tweak or paying more for less visibility.

It’s about building long-term relationships with your audience—on platforms you control.

Send helps make that future possible, by combining power, simplicity, and affordability in one clean solution for WordPress and WooCommerce users.

No middlemen. No mystery metrics. Just marketing that works—on your terms.

👉 Discover what you can do with Send