There is yet to be a time when both individuals and companies of any size don’t have to fear cybercriminals. And with businesses switching to the online world during the pandemic without much awareness about cybersecurity issues, the need for better solutions is increasing.
Some of the worst threats organizations can experience are data breaches and identity theft. The result of such attacks can be detrimental to a business both financially and in terms of reputation.
While ordinary Internet users protect themselves with such services as Virtual Private Networks (VPNs) or antivirus software, organizations and institutions are increasingly implementing biometric solutions, such as face recognition, for additional protection.
To discuss biometric security and its importance, we invited Dr. Sadi Vural, the President, and CEO of Ayonix – a company that offers advanced face recognition products.
Ayonix has been in business for more than a decade. Can you tell us more about your journey?
Ayonix started operating in 2007 in Japan. Ayonix started as a Face recognition company, as an independent entity. We started our company to develop Face recognition technology for security. After a few years of developments in Japan, we started to market our technology internationally. Now, Ayonix is the fastest growing and most successful facial recognition company in the world.
Facial recognition has entered the mainstream, and the Total Addressable Market is over $100bn globally, growing 17% annually. Due to COVID, it has increased, and facial recognition for identification is now commonplace as physical touch has a potential life and death risk factor. During Covid, there is an incremental demand for Face recognition. Ayonix developed its products to satisfy customer needs. Now, Ayonix is the first and foremost Face recognition provider. It is the intelligent software that integrates with existing camera systems and then identifies with 99% accuracy, including mask faces. Our technology has continually evolved over 13 years and is head and shoulders above the rest.
We have four important IPs: 3D AI engine, Embedded FR technology, Ultra-fast Face detection algorithm, and Thermal&Night vision Face technology. Face detection algorithm detects human faces regardless of masks, ages, gender, ethnicity and environmental factors, such as light, face angle, noisy environments, night time, weather conditions, etc.
Ayonix continues to grow organically and will continue to grow with new face technologies, new products, and systems.
Can you tell us more about what you do? What are the main issues your products help solve?
Main issues that our products help with in the industry are fraud and insufficiency of existing security products.
We develop Face recognition technology to recognize people as well as Face recognition working environment and infrastructure that bring an inexpensive solution to facilitate Face recognition.
Existing Face recognition solutions do not address the majority of customer needs. One issue is the fraud. There are several products to address this partially. However, there is no all-in-one complete solution to use. Existing systems do not offer all features customers want. Ayonix provides out-of-box packaged, yet-customizable solution product to the customers. For example, our products have Face image/video analysis, recognition from live cameras. At the same time, we have user management, log system, dashboard, door open, advanced alerting, VMS recording, Monitoring system and many more.
In your opinion, which industries should be especially concerned with implementing facial recognition solutions?
There are a lot of industries where Face recognition solutions bring huge advantages. However, law enforcement (Public safety) investigation cannot be done without face recognition. For example, a suspect is walking down the street and it’s important for the police to find his identity. Face recognition is the only way to determine this.
How do you think the pandemic affected your field of work?
There have been positive and negative effects of the pandemic in our business. Many businesses have been stopped, canceled, or changed their way during the pandemic. The pandemic affected our business significantly. New technology developments, such as mask face recognition, were necessary. Demand for mask face recognition increased significantly and we had no preparation and lost a lot of business opportunities.
In addition to this, everyone started to work from home. Business decisions were not taken, important contracts were canceled or postponed, exhibitions were canceled, main events were stopped, no flights were available. These affected our ongoing business significantly.
On the other hand, we focused on development of face recognition engine and application. During the pandemic, we have got so many improvements and significant breakthroughs. Before the pandemic, there was a lot of pressure to answer customer demands, and we were in a hard situation to develop satisfactory products. However, we found enough time to work on customer needs during the pandemic.
Since biometric identity verification is becoming a common practice, what methods have threat actors come up with in an attempt to bypass this safety measure?
From a technological point of view, liveness detection has been a big issue. Liveness detection finds out whether the person in front of the camera is real and there is no fraud. Liveness detection has been a challenging topic. There is no one perfect solution in the world. Some companies rely on the IR lights to filter out the input images. However, all these methods are vulnerable to light and environment and easy to do fraud.
From a social point of view, data privacy is another hot topic. Society wants some freedom. Depending on the application, face recognition can be used for tracking one’s identity. This scares people and prevents Face recognition solutions from being spanned in our society.
Talking about personal safety, what actions should every individual take to protect their identity from being stolen?
The utmost important factor is to replace their passwords with Face recognition. Their identities cannot be stolen in the digital environments. Passwords are vulnerable and must not be used as much as possible.
If we consider public venues, Individuals can only protect their identity by hiding their faces if face recognition is used there.
As we consider the safety of the world, Face recognition is a must. But it must be used in essential areas instead of every corner of the streets.
In your opinion, where can we expect to see facial recognition solutions be used more often in the near future?
Recent demands on Face recognition are mainly for law enforcement and the military. Before the pandemic, there was a big demand in the hospitality industry. After that, the demand has changed to Law enforcement, military, and government use. Especially technology for mask face recognition is generating new opportunities on the government side.
What do you think the future of public safety measures is going to be like? Do you think the use of biometrics is going to become commonplace?
100%. Public safety measurements will change the existing traditional methods to Face recognition to be commonplace in law enforcement departments. Recent leads prove this.
Would you like to share what’s next for Ayonix?
Ayonix is doing intensive research on military applications that will open a big market for Ayonix in the future. Based on our experience and technology, our research will change the future of the military and will open new doors for Face recognition.