Henrik Roth, neuroflash: “AI is likely to augment human work, rather than replace it”

As more businesses and individuals increasingly rely on digital communication and content creation, AI-powered text generators have become an increasingly popular tool.

From AI-generated art, images, and music to text and even voice recordings, these days, virtually anything can be created in seconds using machine learning and natural language processing. The best thing about it – these tools can create content that is not only informative and accurate but also captivating.

Today at Cybernews, we have the pleasure of speaking with Henrik Roth, the CMO at neuroflash – a company offering a GPT 3 text generator. Our guest today explains the technology behind AI-powered text generation tools and shares what the future of content creation will look like.

Let’s go back to the very beginning of neuroflash. What has the journey been like over the years?

In the summer of 2021, the current company neuroflash was founded. The team became complete under the umbrella of a GmbH (limited liability company) and, at the same time, adopted a new strategy: From then on, the vision was to develop high-quality AI text creation software capable of becoming the quality leader in Europe. A unique combination of artificial intelligence, data sciences, and market research. This has been our mission ever since. A brilliant start to 2022 has shown the team that we are only at the beginning of a long, amazing journey. Central to this is the application launched in March 2022, the “AI Writer.” At the center of it all is the human. By combining Big Data, natural language processing, machine learning, and neuropsychology, neuroflash can help companies create content that supports their brand identity and positioning. From brainstorming to the final text, the high variability in writing and optimizing the effectiveness of messages is solved in one software. By now, neuroflash is known as the best AI writing tool in Germany, with over 300,000 happy users.

Can you introduce us to your text generator tool? How is AI incorporated into your product?

neuroflash is a GPT-3 text generator which means that our tool is based on the GPT-3 artificial intelligence language model created by OpenAI. It uses natural language processing to generate human-like text based on patterns it learns from a large set of text samples. The way it works is that users can select a text type like a blog article, social media post, or sales email and then brief the AI with a short description. The text generator will then automatically create appropriate results within a few seconds. With over 100 text types to choose from, neuroflash offers a great variety of options for all touchpoints. Alternatively, neuroflash can also be used to continue or rewrite texts and to directly communicate with the AI through commands or questions.

In your opinion, which types of organizations or users would greatly benefit from implementing AI-powered solutions?

AI is a vast market that covers many different functionalities. The possibilities for implementation are endless. However, when it comes to AI text generation, I would say that any organization or user that has to generate a large amount of text on a regular basis can benefit from using AI-powered solutions. That could refer to news outlets, blog content creators, book authors, marketers, content agencies, and many more. AI-powered text generation can help these organizations and users save time by quickly producing high-quality content with minimal effort. Additionally, it can help them create more engaging and personalized content for their audiences based on the available data.

How did the recent global events affect your field of work? Did you add any new features as a result?

Of course, any and all developments within the AI market have a significant impact on our company. For example, the evolution of AI images through text-to-image generators like DALL-E 2 or Midjourney has prompted neuroflash to also integrate its own AI image generator. Similarly, with the emergence of AI Chatbots like ChatGPT, neuroflash has worked to offer an appealing ChatGPT alternative. On top of that, developments in the marketing world further inspire neuroflash to integrate new features, like our SEO analysis for texts, that aim to cover the rising needs of marketers.

Why do you think companies sometimes hesitate to try out new and innovative solutions that would enhance their operations?

Companies may hesitate to try out new and innovative AI-powered solutions because they are unfamiliar with the technology, lack trust in the accuracy of the results, fear the implementation costs, and/or lack understanding of the potential benefits. Additionally, companies may also be hesitant due to concerns about data security, privacy, and potential legal implications. Therefore, it is important to inform companies and educate them about the use of AI, so they can draw benefits from its implementation.

In your opinion, where can we expect to see AI-powered solutions be used more often in the near future?

In the near future, AI-powered solutions can be expected to be used more in content creation and customer service, especially with new systems like ChatGPT. AI is already being used in many of these areas, but its use is likely to expand further as the technology continues to develop. However, it is unlikely that AI will completely replace human labor in these areas. Instead, AI is likely to augment human work in these cases. For example, AI can be used to create better content more efficiently than a human can. However, a human is still needed to oversee the process, to make sure that everything runs smoothly, and to check the results.

In this age of ever-evolving technology, what do you think are the key security practices both businesses and individuals should adopt?

Businesses and individuals should adopt the following key security practices when dealing with AI technology:

What predictions do you have for the future of content creation?

In the future, AI content creation is expected to become increasingly sophisticated and complex. AI will be able to create more personalized and engaging content tailored to specific audiences, as well as being able to produce high-quality multimedia content such as videos, music, and visual effects. Additionally, AI may be used in marketing campaigns to better understand customer preferences and tailor content accordingly.

Would you like to share what’s next for neuroflash?

We want to help companies create content with our high-quality copywriting software and thus also help them grow. To do this, we rely on the world’s best German AI-based texts. Our software writes all relevant texts for you, starting with the company presentation to the website to the social media posts. In doing so, we always pay attention to the latest trends and ensure that the texts are always up-to-date. Of course, our software also ensures that the texts generated by the AI have a convincing and authentic writing style. This is how we want to revolutionize the marketing industry and content creation! We will continue to work on improving the quality of our AI content tools, especially when it comes to different languages like Spanish, French, Italian, and more. Finally, we will be adding new features as time goes on. This way, users will always have new developments to look forward to.