Pavel Shevtsov, Magora: “as technology evolving, it can be hard for businesses to keep up with the latest trends”

Because of the ever-changing market trends, companies must be especially attentive to rapidly advancing technology to stay ahead of the competition.

That’s why it is important to not only implement new security technologies such as VPNs or antivirus services when digitally transforming your business but also make sure your online presence is on point. By making a website or, even better, creating an app, companies can increase their visibility and ensure their services are accessible to a vast amount of people.

To find out more about the ins and outs of app development, we sat down with Pavel Shevtsov, Co-founder of Magora – a software development company that specializes in creating bespoke mobile and web applications for businesses across various industries.

How did the idea of Magora originate? What has your journey been like so far?

Magora is a software development company that was founded in 2010 in London, UK. The idea for the company came from a group of developers who saw a need for high-quality, bespoke mobile and web development services in the market. They aimed to provide custom solutions that met the unique needs of each client.

Magora's journey has been marked by a commitment to innovation and quality. The company has continuously adapted to changes in technology and the market, developing new skills and capabilities to stay ahead of the curve. They have also invested heavily in their team, hiring and training the best developers and designers in the industry.

Overall, Magora's journey has been one of success and growth, driven by a passion for delivering exceptional software development services to clients around the world.

Can you tell us a little bit about what you do? What are the main challenges you help navigate?

We specialize in creating bespoke mobile and web applications for businesses across various industries to provide end-to-end services, starting from ideation to design, development, and post-launch support.

One of the main challenges we help businesses navigate is staying competitive in the digital landscape. As technology continues to evolve at a rapid pace, it can be difficult for businesses to keep up with the latest trends and innovations. At Magora, we help clients stay ahead of the curve by developing cutting-edge solutions that leverage the latest technologies and industry best practices.

We also help businesses overcome the challenge of effectively communicating their brand and message to their target audience. Our team works closely with clients to understand their unique value proposition and develop custom digital solutions that help them better engage with their customers and grow their businesses.

What would you consider the main challenges development teams run into nowadays?

There are several challenges that development teams may face in the current tech landscape. Some of the main challenges include:

Keeping up with new technologies and trends: With the rapid pace of technological change, it can be challenging to stay up to date with new tools, frameworks, and programming languages that emerge in the market.

Balancing time-to-market with product quality: There is often pressure to release products quickly, but this can sometimes come at the expense of quality.

Ensuring security and data privacy: As technology becomes more integrated into our daily lives, security and data privacy become increasingly important.

Collaborating effectively within the team: Development is a team effort, and effective collaboration is crucial to delivering quality products.

How did the recent global events affect your field of work?

The recent global events, such as the COVID-19 pandemic, have had a significant impact on Magora's field of work. With many businesses and industries shifting towards remote work and online services, the demand for digital solutions has increased especially in Medtech. At the same time, the pandemic has also posed some challenges, such as the need to adjust to new remote work practices and navigate changes in client priorities and budgets.

What are the best practices companies should follow when developing and when launching applications?

There are several best practices that companies should follow when developing and launching mobile applications:

Conduct thorough market research: Before developing a mobile app, companies should conduct market research to identify their target audience, their needs and preferences, and any gaps in the market that the app can fill.

Develop a clear plan and strategy: Once the target audience and market gaps have been identified, companies should develop a clear plan and strategy for the mobile app. This should include the app's features, user interface, and overall design.

Test and iterate: Companies should thoroughly test the app before launch to identify and fix any bugs or issues. Additionally, after launch, it's important to monitor user feedback and behavior to identify areas for improvement and iterate on the app accordingly.

Focus on user experience: User experience is critical for the success of a mobile app. Companies should prioritize creating an intuitive and user-friendly experience that meets the needs and expectations of their target audience.

Provide ongoing support and maintenance: After launch, companies should provide ongoing support and maintenance for the app to ensure it remains functional and up-to-date with the latest operating system updates and features.

What are the most common vulnerabilities nowadays, that if overlooked, can lead to serious problems for a business?

The most common vulnerabilities that businesses need to be aware of are things like weak authentication and authorization practices, unencrypted storage of confidential information, unprotected data transmission, and a lack of protection against malicious attacks like DDoS attacks. Essentially, any weakness in an application's security can be exploited by attackers to gain unauthorized access, steal data, or cause harm to the business. It's important for companies to conduct regular security audits of their applications and implement measures that are appropriate for their specific needs to minimize these risks.

What cyberthreats do you find the most concerning nowadays? What can organizations and average individuals do to protect themselves?

Nowadays, some of the most concerning cyberthreats are ransomware attacks, phishing, and social engineering attacks, which can cause significant damage to individuals and organizations. Ransomware attacks can lock down a victim's computer or data until a ransom is paid, while phishing attacks can trick users into giving away sensitive information like passwords or credit card numbers

To protect themselves, individuals and organizations can take several measures such as using strong passwords, enabling two-factor authentication, keeping their software updated, being cautious of suspicious emails or links, using reputable antivirus software, and providing cybersecurity training for employees. Additionally, having a data backup plan and conducting regular security assessments can help mitigate the risks of cyberthreats.

What advancements and innovations in the software development field do you hope to see in the near future?

One of the most exciting areas is the continued development of artificial intelligence and machine learning technologies, which have already made a huge impact on the industry. This includes the increasing use of natural language processing, computer vision, and predictive analytics in various software applications.

Additionally, there is a growing interest in low-code or no-code development platforms, which allow users to build software applications without needing advanced coding skills. This could democratize the software development process and make it more accessible to a wider range of people.

Another area of innovation is the increasing use of virtual and augmented reality technologies in software applications, which could revolutionize the way we interact with digital content. Finally, there is a continued focus on improving cybersecurity and data privacy in software development, as these issues become increasingly important in our digital age.

What does the future hold for Magora?

At Magora, we're always looking toward the future and staying up-to-date with the latest advancements in software development. We aim to continue growing our team of talented developers and designers to provide even better solutions for our clients. We also plan to expand our services into emerging technologies such as artificial intelligence, machine learning, and blockchain. Ultimately, our goal is to stay at the forefront of the industry and deliver innovative, customized solutions to our clients.