Users should soon be able to purchase a streaming service bundle that includes Disney+, Hulu, and Max.
Disney Entertainment and Warner Bros. Discovery said that US-based users will soon have the option to get three popular streaming services packaged as a bundle.
The new service should launch in the summer of 2024. The companies didn’t provide any more information about the pricing or the exact release date, stating that “additional details regarding the bundle offer will be shared in the coming months.”
Users will have the option to purchase the bundle on all bundled streaming platforms with “an ad-supported and ad-free” plan.
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming and will help drive incremental subscribers and much stronger retention,” shared JB Perrette, CEO and President of Global Streaming and Games for Warner Bros. Discovery.
Keeping subscribers entertained these days is a struggle, with users tending to jump from one platform to another, canceling the service when they don’t find anything worth watching. Such consumer behavior has had an impact on the media industry, pushing more streaming service providers to offer cross-platform solutions.
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