Honor launches a foldable phone challenging Samsung

Magic V Flip is the latest foldable made by Chinese vendor Honor, which once belonged to Huawei.

On Thursday, China’s smartphone maker launched Magic V Flip, a foldable phone with competitive prices.

Previously, the company launched two versions of Magic series, vertically folding Android smartphones. Now, the firm is expanding its smartphone offerings with another, this time horizontally (flip-style) foldable smartphone.

Honor, the second most popular smartphone brand by market share in China last year, was once a subsidiary of Huawei. In 2019, after the US imposed sanctions, the company couldn’t get some important technical updates from Google Play and other apps. In 2020, Huawei decided to sell the company to Chinese conglomerate Shenzhen Zhixin New Information Technology.

In Q1 of this year, Honor became the company that shipped the most phones in China, According to IDC. The new foldable may help Honor to further strengthen its position.

Magic V Flip features a 6.8-inch 2520x1080p resolution screen and a 4-inch 1200x1092 cover display, which Honor claims is the largest in the industry.

Magic V Flip’s front and main cameras have 50 MP lenses, while the main camera setup includes a 12 MP ultrawide lens.

The camera is equipped with AI editing tools and other enhancements, such as AI ultra-wide-angle automatic recommendation and AI super macro automatic switching, which makes it easier to capture distant and close objects, Honor claims.

The phone’s battery capacity is 4800 mAh, it supports fast 66W charging, and is powered by the Qualcomm Snapdragon 8 1st-gen system on a chip.

According to the company, Magic V Flip’s version with 12GB of RAM and 256GB storage will cost 4,999 yuan ($690), the 512GB version will be 5499 yuan ($760), and 1TB will be 599 ($830). These prices are lower than that of the Samsung Galaxy Z Flip 5, which starts at around $1,000. However, Samsung's phone has some advantages, including a newer Qualcomm system-on-a-chip.

The phone will be shipped with Magic OS, Honors modification of Android 14.

For now, phones are only available in China. However, as reported by CNBC, Honor often brings its devices to international markets after an initial domestic launch.