HTC launches new mid-range phone with 50 MP cameras


HTC is still alive, and it has just launched a mid-range smartphone in Taiwan.

Taiwanese company HTC was once one of the dominant players in the smartphone market. In 2011, it surpassed Nokia in terms of market value and became the third most valuable smartphone vendor after Apple and Samsung.

However, the company gradually lost its market share and has since become only a niche vendor. In 2019, HTC launched the smartphone Exodus, dubbed a ‘cryptophone.’ It came with various pre-installed crypto apps and was capable of running a full Bitcoin node.

After that, HTC announced several budget to mid-range smartphones, including last year’s HTC U23 Pro.

Now, the firm has unveiled another mid-range smartphone, the HTC U24 Pro, with a newer system on a chip and a better camera than its predecessor.

The HTC U24 Pro’s front and main cameras both feature a 50 MP lens. The main camera setup also includes an 8MP ultra-wide-angle and a 50MP telephoto lens with 2x optical zoom. For better picture quality, it’s equipped with optical and electronic image stabilization.

According to HTC, it uses optimized pixel binning technology, which results in 130% brighter photos in extremely dark environments. The camera also has some AI features, like editing facial expressions after taking a picture.

The HTC U24 Pro is powered by Qualcomm’s Snapdragon 7 3rd generation chip, which offers up to 60% better performance per watt compared to its predecessor’s Snapdragon 7 1st generation.

The 6.8-inch smartphone has a full HD + (1080x 2436 p) OLED screen with a variable refresh rate of up to 120 Hz, which is protected with Gorilla Glass.

HTC says the phone's battery has a 4,600 mAh capacity and comes with a 60W quick charging option and 15W wireless charging. It is also equipped with 12GB of RAM (DDR5), either 256 or 512GB of memory, and a microSD slot (up to 2GB).

The HTC U24 Pro features a 3.5 mm audio jack, is water and dust-resistant (IP67), and comes with the Android 14 operating system.

The starting price is 18,990 Taiwanese dollars ($585). The company's website does not mention availability outside of Taiwan.