Rabbit R1: meet your new digital companion

CES showcased many great products and innovations this year, but one of the weird and wonderful products to grace the stage was the Rabbit R1.

This “pocket companion” can perform various tasks, from buying and booking flights to ordering a pizza.

The device's simplicity lends itself to its founder's vision, Jesse Lyu, who comments in his keynote on the cluttered and inharmonious nature of the common smartphone.

This retro-looking gadget has garnered a lot of interest as 10,000 units were sold in just one day, and a total of 50,000 units have been ordered since January 19th.

Coming in at $199, this intelligent device is a steal for those looking to simplify their user experience and get things done.

Not only does this device leverage the power of artificial intelligence (AI) it also does all the heavy lifting without having to fiddle around with apps.

Mission and mechanics

In his keynote, Lyu states that Rabbit’s mission is to create “the simplest computer, something that is so intuitive that you don’t need to learn how to use it.”

The optimal way to achieve this goal is to move away from the common app-based operating system that conventional smartphones use.

Rabbit’s vision is to create a computer with a natural language-centered approach, which allows the device to communicate, comprehend, and act as your AI companion.

This “computer” aims to get things done for you without you having to lift a finger, literally.

The experts at Rabbit developed the device based on how we (the user) interact with apps and how computer apps are structured.

This helped create an interesting device that intends to overtake the traditional smartphone in many ways.

Image by Rabbit

Tired of your device?

Lyu claims many of us have grown tired of classic devices' complex and cluttered interfaces filled with apps that don’t work together.

This is evidenced by tech giants who have attempted to create intuitive computer systems in the past.

Products like Amazon’s Alexa and Apple’s Siri tried to combat this issue. However, they were unsuccessful, as these devices can’t understand the complexities and nuances of certain commands.

With the development of Large Language Models (LLMs) that utilize natural language, we are headed in the right direction.

However, as Lyu demonstrates, LLMs like ChatGPT can offer guidance but can’t execute the command for you.

That’s where the Large Action Model (LAM) comes into play.

Long live LAM

Large Action Model, or LAM, is a new foundation model that can comprehend human intentions.

LAM feeds off human intentions, which can be sporadic and unpredictable.

The Rabbit OS system learns from its users to “translate your requests into actionable steps and response that LAM can leverage in real-time,” the website states.

According to Rabbit’s research, “LAM's modeling approach is rooted in imitation, or learning by demonstration.”

The device observes how the user interacts with the interface and aims to replicate the interaction.

LAM can learn to “see and act in the world as humans do” and complete actions in digital environments via the company’s cloud.

The R1

The R1 can intuitively carry out simple tasks like booking a flight and more complex tasks like editing images on Photoshop or streaming music, videos, and movies.

There’s no longer the need to install apps, download Google plugins, or type in code to a command line, as the R1 will do all that for you and more.

In his keynote, Lyu demonstrated how easy the device is to use.

Simply press a button to talk to your digital companion and say a command like “I want to book a flight to London.”

The R1 will do all the work for you; all you need to do is confirm the action.

The gadget can search, play music, book a rideshare, order food, and translate with the push of a button.

Rabbit OS also supports translations between any pair of the 50+ languages available.

The company aims to enable different languages, as English is currently the default.


With the Rabbit portal, you have complete control over what services you enable on the R1.

You can connect these services via your laptop or other devices.

Its commitment to privacy ensures that none of your credentials are stored, Rabbit said.

The portal will redirect you to the services login page when enabling the service.

Rabbit claims to never save your usernames or passwords and does not track your data.

Image by Rabbit

The R1 comes with 128GB of storage, 4GB of memory, a dual microphone, a USB-C connector, a slot for your SIM, a 360 rotational eye camera, and an analog scroll wheel – all packed into a leucht orange machine.

Currently, the R1 is on its 6th batch of inventory of 50,000 units that plans to ship between June and July, the founder wrote in a post on X.

Pricing starts at $199, which doesn’t include shipping fees and duties for international orders

The R1 is available to purchase online in the United States, Canada, the United Kingdom, and specific European countries such as Denmark, France, Germany, Ireland, Italy, the Netherlands, Spain, and Sweden.

The device is also available to those in South Korea, Japan, and Australia.

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