TikTok to suspend repeated offenders

TikTok says it’s ready to temporarily suspend accounts repeatedly posting "problematic" content shown on the For You feed.

The social media network, owned by the Chinese tech giant ByteDance, would limit accounts and their content from appearing in the For You feed, according to a recently issued update on TikTok's Community Guidelines.

"We're introducing a policy to make an entire account temporarily ineligible for recommendation in the For You feed if a creator repeatedly posts content that goes against our For You feed standards," the update reads.

The platform deemed several categories of content eligible for suspension, with health-related topics that promote extreme fitness, dieting, disinformation about mental well-being, sexualized content, and hate speech among the triggering themes.

TikTok's For You feed shows personalized content based on engagement, search results, and diversity.

While users can discuss any topics on the social media platform, accounts that repeatedly push content that goes against TikTok’s policies will become harder to find in search.

Creators who promote problematic content will be notified and can appeal the decision.

The social media app has already been under scrutiny for promoting addictive behavior after its TikTok Lite launch. Its "Reward Program" gives out prizes to users who engage with content by following creators, liking and sharing videos, and inviting others to join.

TikTok now has to ensure that the program doesn't pose risks to users' mental health.

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