Amazon Prime Day deals July 2025: save up to 25%
Amazon Prime Day has evolved into one of the biggest annual shopping events – especially for tech lovers. It’s an ideal time to snag a great deal and get the best value for money without breaking the bank. However, given the abundance of deals, things can get confusing and you may find yourself wondering – “How can I find the best Amazon Prime Day deals?”
Luckily, as someone who appreciates a good deal and is an avid Amazon Prime Day shopper, I know my way around. To select the best Amazon Prime Day deals, I’ve teamed up with the Cybernews expert research team to identify real tech savings from overhyped noise. In this guide, you can find out how Prime Day works, when to expect the best deals, and – most importantly – the best Amazon Prime Day deals you should keep an eye on this upcoming July.
Best Amazon Prime Day deals
What is an Amazon Prime Day and when does it start?
Amazon Prime Day is a once-a-year, members-only shopping event offering major discounts across nearly every category – especially electronics, smart home gear, and personal tech. It's available exclusively to Amazon Prime members.
The event usually takes place in July, but exact dates vary each year. It typically runs for 48 hours, with early deals starting days in advance.
In addition to the main event, Amazon sometimes hosts seasonal variations like Prime Big Deal Days in October, which feature similar discounts.
How does Prime Day work?
Prime Day is built around limited-time deals designed to reward Prime members with exclusive access and pricing. Here's how it works for shoppers:
- Prime membership required for full access. Only members can take advantage of the best offers.
- Lightning deals and limited-time offers. These sell out quickly and are only available for short windows.
- Amazon coupons and on-page discounts. Some savings are unlocked by applying coupons directly on the product page.
- Third-party seller ratings matter. Always check the ratings and reviews before buying from marketplace sellers.
- Mobile app vs desktop. Some deals are app-exclusive, and notifications may appear faster in the Amazon mobile app.
If you wish to catch the price drops early and ensure the stock doesn’t run out, I highly recommend adding the items on my list to your wishlist and turning on deal notifications.
How we choose the best Amazon Prime Day deals at Cybernews
To ensure we only recommend legitimate, high-value deals, the Cybernews team and I evaluate Prime Day discounts based on the following weighted criteria:
- Historical price tracking (40%). We track past prices using tools and databases to confirm whether a deal is actually the lowest it’s ever been.
- Product quality and reviews (25%). Only items with consistently strong ratings and reliable user feedback are considered.
- Tech relevance and value (20%). It is crucial that the picks for best Amazon Prime Day deals reflect our readers’ needs. Therefore, the list includes selections ideal for various scenarios, such as smart home integration, improving cybersecurity, and upgrading mobile and other personal gadgets.
- Deal duration and availability (10%). We assess how long a deal is live and whether stock limitations make it worth the hype.
- Brand reputation (5%). We avoid recommending off-brand or shady sellers – even if the price is tempting. By vetting any resellers that did not have enough user reviews and researching their presence online, we were able to validate their trustworthiness.
Other deals you might be interested in:
FAQ
When is Amazon Prime Day 2025?
Amazon Prime Day is expected to take place sometime in July. Amazon hasn’t confirmed the official dates yet, but based on previous years, shoppers can expect a two-day event with deals going live at midnight Pacific Time and continuing for 48 hours.
Do I need to be a Prime member to shop Prime Day deals?
Yes, Prime membership is required for most deals. Fortunately, Amazon offers a 30-day free trial to new users, which allows for participating in Prime Day without paying upfront. With membership, you can also take advantage of fast shipping and other perks.
Are Prime Day deals better than Black Friday?
Yes, Prime Day deals can be better than Black Friday deals – especially for Amazon devices and bundles. In my experience, Prime Day deals rival or even outperform Black Friday pricing. The event also often features early access to tech accessories that rarely go on sale during other major shopping holidays.
Do Amazon Prime Day deals sell out quickly?
Yes, the best Amazon Prime deals can sell out quickly and disappear in minutes. This is especially the case with lightning deals and limited-stock offers, as they go fast. To boost your chances of grabbing top deals, it's a good idea to use Amazon’s mobile app, enable real-time alerts, and add high-interest items to your wishlist ahead of time.
