Wingman
Last updated: 18 December 2025What is Wingman?
Wingman by Clari is an innovative AI-driven sales coaching tool designed to empower sales teams with real-time conversation intelligence. By leveraging natural language processing and machine learning, Wingman records, transcribes, and analyzes calls, providing actionable insights for sales reps and managers alike.
The platform is engineered to help sales teams close more deals, improve onboarding for new hires, and ensure consistent messaging across the board. Whether you're a sales leader aiming to coach your team or a rep seeking guidance during high-stakes calls, Wingman offers a robust suite of features that maximize sales productivity and performance.
Key Features:
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Real-Time Call Coaching:
Wingman provides in-the-moment guidance during live calls, suggesting relevant scripts, objection-handling tips, and talking points based on the conversation. This ensures sales reps can respond effectively and confidently to prospects' queries. -
Automatic Call Recording & Transcription:
Every sales call is automatically recorded and transcribed, making it easy to revisit, share, or analyze conversations. Transcriptions are searchable, allowing teams to pinpoint important moments or themes easily. -
Conversation Analytics:
Advanced analytics break down calls, highlighting common objections, competitor mentions, talk-to-listen ratios, and more. Managers gain visibility into what’s working and where improvement is needed. -
Integration with Sales Tools:
Wingman seamlessly integrates with popular CRM systems (like Salesforce, HubSpot) and communication platforms (Zoom, Google Meet), streamlining workflow and ensuring data consistency across tools. -
Deal Intelligence Dashboard:
The platform consolidates deal information, tracks progress, and flags at-risk opportunities, helping sales teams prioritize follow-up actions and forecast revenue more accurately.
What makes Wingman unique?
Wingman's standout capability is its real-time coaching during calls, which sets it apart from competitors that primarily offer post-call analytics. The system's ability to provide context-aware prompts to reps as the conversation unfolds is a major driver for immediate performance improvement.
Its deep integration with leading CRMs and video conferencing tools allows for a frictionless experience, automatically syncing call data and insights without manual intervention. The platform’s user-friendly dashboard makes actionable insights easily accessible, supporting both managers and individual contributors.
Pros and Cons
Who is using Wingman?
Sales Managers: Sales leaders benefit from Wingman by gaining visibility into rep performance, identifying areas for improvement, and coaching at scale with data-backed recommendations.
Sales Representatives: Reps receive real-time guidance, making it easier to handle objections, address customer concerns, and ultimately close more deals.
Sales Enablement Teams: Enablement professionals use Wingman to onboard new hires more efficiently and ensure messaging consistency across the team.
Continuous Product Evolution
Since its launch, Wingman has expanded from basic call recording to robust real-time coaching, driven by advancements in AI and machine learning. This shift has positioned it as a leader in proactive sales enablement.
Wingman has consistently improved its analytics capabilities, introducing features like topic trend analysis, emotional tone detection, and competitor intelligence. Regular user feedback has resulted in UI enhancements and more integrations.
Following the acquisition by Clari, Wingman deepened its synergy with revenue operations, helping organizations achieve end-to-end pipeline visibility and smarter forecasting. The product’s roadmap continues to focus on automation and predictive insights.
Pricing
| Plan | Price | About |
| Team Plan | Custom pricing | Designed for small and midsize sales teams, offering core features like call recording, transcription, and analytics. |
| Enterprise Plan | Custom pricing | Tailored for larger organizations needing advanced features, deep integrations, and enhanced analytics. |
Verdict
Wingman is a powerful ally for sales teams seeking more productive conversations and strategic deal management. Its smart, real-time coaching features combine with robust analytics to generate actionable insights for reps and managers.
While custom pricing and a slight learning curve may be barriers for smaller teams, the comprehensive feature set and seamless integrations make it a compelling investment for organizations serious about sales excellence.