Apple Black Friday 2025 deals: the biggest savings across iPhone, Mac, AirPods & more

Apple rarely drops prices, but Black Friday is the moment when meaningful discounts finally hit everything from iPhones and MacBooks to AirPods and iPads.

Thanks to the help of the research team at Cybernews, I’ve put together a guide to help you navigate the Black Friday 2025 season. I’ve mapped out what you can expect this season: the best retailers to watch, the types of deals Apple usually allows, and how to secure the products you want before stock runs out. Black Friday only comes once a year – and for Apple buyers, it’s worth the wait.

Apple Black Friday deals

Finding a real Apple deal can be tricky, but we’ve done the work for you. Here are the offers that currently deliver the best value this Black Friday.

Live Apple deals feed

Do Apple products go on sale during Black Friday?

Apple products do go on sale during Black Friday, but not always in the way you might expect. Apple’s official store rarely slashes prices directly. Instead, it usually offers gift cards with select purchases, which you can use toward future Apple purchases. While that’s a nice perk, it’s not the same as an upfront discount.

If you’re hunting for the lowest prices, I suggest looking into other third-party vendors. From my experience, major retailers like Amazon, Best Buy, and Walmart are usually your best bet.

These stores compete heavily with one another, which often results in deeper cuts on iPhones, MacBooks, iPads, and AirPods. By shopping around and comparing, you can find more meaningful savings than what Apple itself typically provides.

Which retailers often have Apple products on sale?

The best Apple Black Friday deals rarely come directly from Apple. That’s why knowing where to shop is just as important as knowing when, since different stores specialize in different kinds of offers.

Here are the top retailers to keep an eye on:

• Amazon. Frequently beats Apple Store prices and runs limited-time lightning deals. Inventory moves quickly, but the variety of models available is usually broader than Apple itself.
• Best Buy. A go-to for MacBooks and iPads, with deeper discounts than most competitors. They also offer open-box options for even bigger savings.
• Walmart and Target. Focus heavily on bundles, such as pairing iPads or AirPods with store gift cards. These promotions can stretch your dollars further if you plan to shop for other holiday items.
• B&H and Adorama. Popular among professionals and creatives. They’re known for competitive pricing on MacBooks and iPads, especially higher-spec versions tailored for photo and video work.

When is the best time to buy Apple products?

The best time to buy Apple products is usually during Black Friday week. This event sees the best deals due to retailers competing to offer the biggest discounts of the year. It’s important to note that major stores start rolling out early deals about a week before Black Friday, giving shoppers a head start on savings.

If you miss out, don’t worry – many promotions carry through Cyber Monday, and some even reappear during holiday clearance events in December. While Apple itself doesn’t cut prices drastically, third-party retailers often slash hundreds off popular products during these sales windows, making late November the prime time to buy.

What did previous Apple Black Friday deals look like?

Looking back at past Black Friday events gives us a clear picture of what to expect in 2025. While Apple itself rarely cuts prices directly, major retailers have delivered some of the best Apple savings of the year during this period.

For example, AirPods Pro regularly dropped below $200, making them one of the hottest-selling Apple items on Black Friday. The MacBook Air often saw discounts of $100-$200, with higher-spec versions occasionally reduced even further. iPads were typically discounted by $50 or more, and bundles with gift cards were common at Target and Walmart. Meanwhile, Apple Watch models hit all-time low prices, especially for Series 8 and SE versions.

These past deals show that while discounts aren’t usually massive, they’re significant for Apple products – and they set realistic expectations for shoppers planning ahead for 2025.

Best Apple Black Friday 2025 products compared

Here’s a closer look at the best Apple Black Friday 2025 deals and how they stack up against each other in terms of value for money:

How we choose Apple Black Friday deals at Cybernews

I worked with the Cybernews research team to make sure every Apple Black Friday deal listed here is both genuine and worth your money. Here’s the criteria we use:

1. Price tracking (35%). We monitor price history across the year to confirm that a deal is truly a discount. This helps us filter out inflated “was/now” prices that retailers sometimes use to make sales look bigger than they are.
2. Retailer reputation (25%). Only trusted, authorized Apple sellers make the cut, such as Amazon, Best Buy, Walmart, and Apple itself. This ensures safe shopping, reliable shipping, and legitimate warranty coverage.
3. Product popularity (20%). We focus on Apple devices that matter most to readers, like iPhones, AirPods, and MacBooks, while also including iPads and Apple Watches when discounts are strong.
4. Timing (20%). We prioritize short-term, high-value offers that are likely to sell out quickly. Black Friday lightning deals and Cyber Monday flash sales often provide the steepest discounts, so we highlight these first.

Final thoughts

Apple Black Friday deals are some of the best opportunities of the year to save on premium tech. Whether you’re shopping for an iPhone, MacBook, AirPods, or iPad, these discounts stand out because Apple products rarely drop in price outside of major holiday sales.

To make the most of it, bookmark your favorite retailers and check their deals regularly. Signing up for alerts can also help you spot discounts before the stock runs out. When you see a genuine price cut, act quickly – the best Apple deals often sell out in hours, not days.

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Other Black Friday deals you might be interested in:

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