Mega-influencers sued $20m each for what the lawsuit says was a sham lottery they promoted in 2020.
Keeping Up With The Kardashians stars are being sued for allegedly holding a lottery but failing to deliver any prizes, according to a report by TMZ.
An Instagram giveaway winner was promised two first-class tickets to Los Angeles, a 3-night stay in Beverly Hills, and $100,000 to "shop like Kim Kardashian," according to the class action lawsuit that TMZ said it had obtained.
Curated, an Australian company behind the giveaway, is also being sued. The lawsuit says that the real purpose of the lottery was for Kardashian and Disick to work with the company to sell personal information to advertisers.
"Just a short 20 years ago, Oprah was giving away cars and cash. But today's entertainment tycoons seem to only care about becoming richer and living an even more opulent lifestyle, while duping their fans and followers," the lawsuit reportedly claims.
According to TMZ, the suit says that people who entered the contest are getting "invaded" by hundreds of advertisers, some of whom are "soliciting the plaintiffs with potentially offensive and unwanted content."
The lawsuit suggests that announced lottery winners were fake, noting that their Instagram accounts went private shortly after the giveaway was over. It says that Disick organized the lottery on his Instagram, while Kim Kardashian, as well as her family members, including Kendall Jenner, Kris Jenner, and Khloe Kardashian, among others, promoted it.
Neither Kardashian nor Disick commented on the allegations. Citing sources in the company, TMZ says that Curated rejects the claims. The firm contends that every winner was legitimate and was awarded prizes. It had paperwork to prove it, according to sources quoted by TMZ.
Kardashian faced backlash earlier this year for promoting a $100,000 fan giveaway just after Russia invaded Ukraine. Some critics said she was "tone-deaf," calling her to donate the money to Ukraine instead.
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