Paris Saint Germain partner with Google on AI assistant and smartphones
Google Pixel is the club’s official smartphone.
Luis Enrique, PSG head coach, lifts the UEFA Champions League trophy. Carl Recine/Getty.
- Google Gemini becomes PSG's official AI assistant, while Google Pixel becomes the official smartphone for creating content.
- The club will use Google Pixel smartphones to create social media content "from the pitch to behind the scenes."
- A dedicated area at PSG's Paris stadium will showcase Google's AI innovations for partners, creators, and guests.
- The deal mirrors the English Premier League's 2025 partnership with Microsoft Copilot for match statistics and digital content.
Key Takeaways by nexos.ai, reviewed by Cybernews staff.
Paris Saint Germain (PSG), the reigning French football champions and last season’s Champions League winners, has partnered with Google to make Gemini its official assistant and Google Pixel the official smartphone.
The phone, according to the club, will be used to create social media content “from the pitch to behind the scenes.”
“By combining Google's technological expertise with the global strength of the Paris Saint-Germain brand, we will explore new ways to create, innovate and express our Parisian identity through content that resonates with fans around the world,"said Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain.
The deal also includes a dedicated Google space at the Parc des Princes stadium, in Paris. As per the club, the space should welcome “partners, creators and guests to experience Google's latest innovations, with a particular focus on artificial intelligence.”
Moreover, PSG briefly mentions that Google will also support some club departments in integrating the company’s tech across the club’s ecosystem.
As per Reuters, this deal follows a growing trend of sports teams using AI to analyze performance data and create social media content, mirroring the English Premier League's 2025 partnership with Microsoft Copilot for match statistics and facts.
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