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Aura vs Bark (2026): features, pricing, and best parental controls choice for kids


Final verdict

Aura is a better parental control app than Bark. While Bark offers advantages in social media monitoring and location tracking, it doesn’t match Aura’s comprehensive protection suite. Aura costs slightly more, but the extra investment is worthwhile because it combines solid parental controls with advanced security features, including identity theft protection and data removal tools.

Aura parental control vs Bark at a glance

The table below provides an overview of some key features of Bark and Aura:

AuraBark
Rating:4.84.3
Starting price:$8.33/month for the Kids plan$14/month for Bark Premium
Free trial:✅ Yes✅ Yes
Number of protected devices:UnlimitedUnlimited
Web filtering:✅ Yes✅ Yes
Conversation monitoring:✅ (in-game voice and chat monitoring)✅ Yes
Screentime limits:✅ Yes✅ Yes
Location tracking:❌ No✅ Yes
Activity reports:✅ Yes✅ (only internet activity insights)
Remote lock:❌ No❌ No
Supported devices:iOS and Android (a few new features in the Kids plan are available only on iOS)iOS and Android

How we test parental control apps

To determine the best parental control app in this Aura vs Bark comparison, the Cybernews team and I thoroughly assessed expert reviews, user testimonials, and comments with a focus on the following criteria.

  • Design and features (25%). I checked each parental control app for features like monitoring tools, content filtering, screen time controls, alerts, and reporting capabilities.
  • Security capabilities (25%). I reviewed documentation and reports to determine the level of security coverage each parental control app provides. I also paid attention to how well these features work overall.
  • User reviews (20%). I checked what current and former users are saying about Aura and Bark to determine how they perform in everyday use.
  • Ease of use (15%). I assessed user feedback to identify how intuitive each app is, from initial setup to daily use. This includes researching installation complexity, dashboard clarity, and how easy it is for parents to access and manage controls without technical expertise.
  • Customization options (15%). I researched how much control parents have over app settings.

Aura parental controls pros and cons

Aura is a security powerhouse, but it offers less flexibility when it comes to parental control.

Bark pros and cons

Bark is a strong option for parental control, offering the following advantages:

Aura vs Bark: features overview

Aura and Bark offer a robust set of features, but their focus slightly differs. Below is a quick overview of how their features compare:

AuraBark
Screen time management:YesYes
Monitoring and alerts:Yes, but no email and text monitoring Yes (includes email and text monitoring)
Web and content filtering:Yes, over 25 content categories monitoredYes, based on machine learning to detect threats
Social media monitoring:NoYes
Location tracking:NoYes

Monitoring & alerts

Both Aura and Bark parental control apps offer around-the-clock monitoring for unlimited devices, but the former takes a more integrative approach. It offers insights into your children's online behavior while safeguarding them from online threats like viruses, spyware, identity theft, and data leaks, which Bark lacks.

Aura also creates comprehensive reports on your kid’s online activity, including their voice, volume, and engagement in social interactions. Even though it doesn't feature Bark’s social media monitoring that spans over 30 platforms, it makes it easier to catch unhealthy habits and patterns early on and offers personalized recommendations.

“Insights” vs message monitoring: how Aura and Bark differ

Aura tracks your kids’ online activity using a new AI feature called Balance. It monitors things like time spent on social media, gaming, and overall behavioral trends. The AI then analyzes this information and generates a detailed wellness report for you.

This helps you spot and prevent potential risks your kids might face online, such as encountering inappropriate content, getting involved in cyberbullying, or developing unhealthy digital habits. Aura does all of this without reading the actual text messages your kids send or receive, making it a less intrusive option for you as a parent.

Bark, by contrast, scans the actual text messages your kids send and receive. It checks for 29 types of content red flags, including bullying, sexual content, self-harm, drug or alcohol references, hate speech, and more. The AI sends you alerts only when it detects something that needs your attention.

If you want a tool that tracks your kids’ online activity while respecting their privacy, Aura is the ideal choice. Bark is better if you want to see exactly what your kids are saying and receiving on social media.

Screentime & filters

Bark’s app offers slightly more customizable screentime controls than Aura. It allows you to tailor watching schedules for every account individually, so it’s more convenient if you’re monitoring multiple children with different habits and interests.

Aura’s screentime limits are built-in, which makes it less flexible. Still, the app comes with a similar Pause the Internet feature and content filters as Bark. Users praise it for curbing adult and violent content and restricting access to certain apps, websites, and even channels on platforms like YouTube or TikTok.

Location & geo-fencing

Real-time location tracking is one of Bark’s main selling points. It offers a map for better visibility and also pushes personalized alerts based on when your children arrive at or leave a pre-set location. With it, you can stay current with their routine and always be sure of their safety.

Aura lacks location tracking, keeping its focus on the online world, like most modern parental control apps.

Wrapping up
Aura’s multi-faceted parental control app lets you manage your child’s screen time and online activity while protecting them from cyber threats and offering identity theft insurance and personalized suggestions.

Who is Aura or Bark best for? (by child’s age)

Aura and Bark are both top-rated parental control apps, but they have different strengths and focuses. This section will help you determine which one to use for your kids and when to use it.

Best for younger kids (strict blocking) Aura

If you want to introduce effective parental controls for kids between the ages of 6 and 12, I recommend using Aura. This is because Aura comes with a comprehensive suite of features for setting strict boundaries for children early on. For example, Aura supports app blocking, so you can use it to filter out inappropriate content and websites.

In addition, the wellness reports you’ll get from Aura will alert you to any present danger signals, so you can quickly step in and take corrective action. This, in turn, makes the monitoring process simpler, easier to manage, and less invasive.

Then there is the fact that Aura has built-in security tools like VPN and malware protection, which help ensure that your children can browse the internet safely. I particularly like the fact that Aura makes the parental control experience quite seamless. The setup process is also pretty easy.

I should mention that Aura has a screen-time enforcement feature you can use to help your kids build healthy digital habits. You can also use it to manage multiple devices simultaneously.

Best for teens (social + location): Bark

For parents of teens (especially those between the ages of 13 and 18), I recommend using Bark as your parental control tool. Bark is specifically designed to help you monitor and protect your teen. It acts like a specialized content monitor that helps you scan your teen’s messages, texts, and emails for warning signs, such as potential bullying, self-harm, or explicit content.

In addition, Bark offers location tracking so you always know where your teens are. Bark also has a geofencing feature you can use to designate “safe areas,” and you can set up alerts that notify you when your teens leave those areas.

Using Bark allows you to closely monitor your teens while still giving them some freedom. However, note that it only works best when teens use supported apps and platforms. Right now, Bark supports over 30 social media apps, web browsers, and email services. This includes popular options like YouTube, Snapchat, Instagram, and even Spotify.

By balancing oversight with respect for growing independence, Bark helps families navigate adolescence safely and proactively, making it the top pick for teens.

Aura vs Bark: plans and pricing

AuraBark
Starting monthly pricing:$8.33/month for the Kids plan$14/month for Bark Premium
Starting annual pricing:$99.99/month for the Kids plan$99/month for Bark Premium
Family plan:Unlimited devicesUnlimited devices
Free trial:14 days7 days
Money-back guarantee:60 daysOn case-by-case basis
Discounts:Available for annual plansAvailable for annual plans

Aura has 2 plans with parental control features. It has a Kids plan for $8.33/month and a more extensive Family plan at $32/month (if billed yearly). Aura’s Kids plan sticks to basic content monitoring and blocking tools as well as the Safe Gaming feature. In contrast, the Family plan offers additional safety solutions, like VPN and identity theft protection.

Both monthly and annual prices are pretty high due to the app’s extensive security services. However, most of these safety features may be unnecessary for parents who need a simple parental control solution.

Bark offers users two pricing options: Bark Premium and Bark Jr. Premium is available at $14/month or $99/year and provides comprehensive coverage, including monitoring social media, phones, tablets, and computers, along with alerts for concerning activity. It also allows parents to manage screen time, block websites and apps, and track their child's location.

Bark Jr, priced at $5/month or $49/year, focuses on screen time management, website and app blocking, content filtering, and location tracking with live GPS and check-in features.

Wrapping up
Both Bark and Aura are among the pricier parental control solutions. However, out of the two, Aura offers more robust capabilities at a lower price.

Aura vs Bark: setup and ease of use

According to experts, Aura is quite simple to set up and use. A complete setup takes about 5 to 10 minutes, and the protection works passively. This means you won’t need to constantly tweak and adjust settings, just set and forget. The app also has a user-friendly interface and a minimalist design, so you won’t get overwhelmed by too much information.

Comparatively, Bark is more complex to set up, and the initial configuration is more time-consuming, too. When you’re trying to set up your Bark app for the first time, you will need to go through extra setup steps that aren’t necessary with Aura. For example, there is a separate web setup and Android installation process you will need to complete.

Documentation also reveals that the total time you will spend setting up your Bark app depends on how many kids you want to monitor and which online services you want to track.

Wrapping up
Although getting started with both Aura and Bark is straightforward, Aura has a slight advantage because it skips the extra web setup and Android installation steps required by Bark.

Aura vs Bark: compatibility and customer support

Before I delve into details, here’s a quick comparison of Aura and Bark compatibility and support.

AuraBark
iOS:✅ Yes✅ Yes
Android:✅ Yes✅ Yes
MacOS:❌ No✅ Yes
Windows:❌ No✅ Yes
24-hour customer support:✅ Yes❌ No
Customer support options:Live chat, telephone, email, and guidesEmail and AI-powered live chat + guides

Compatibility

Both Bark and Aura are compatible with iOS and Android devices. However, Bark supports a wider range of platforms: it is also available for Windows, MacOS, Chromebooks, and Amazon Fire tablets.

Aura, on the other side, integrates better with security features on compatible operating systems.

Customer support

Aura offers 24/7 support via chatbot, email, and phone. It also has an extensive FAQ database. While the chatbot’s resources are limited, it’s useful for basic inquiries, and the system connects you to a real person quickly when needed.

Meanwhile, Bark’s options are more limited. There is no 24/7 support or live chat. Instead, you can email or submit a request for a phone call, which is more time-consuming.

Wrapping up
Bark may be compatible with two extra devices, but it lags far behind Aura in terms of customer support availability and communication channels.

Top alternatives

Apart from Aura and Bark, there are several other notable parental control tools on the market. These include options like Qustodio, Norton Family, and Google Family Link. Here’s a breakdown of how they compare with each other.

AuraBarkQustodioNorton FamilyGoogle Family Link
Rating:4.84.34.24.24.0
Starting price:$8.33/month for the Kids plan$14/month for Bark Premium$4.58/month for Basic or $8.33/month for the Best Value plan$49.99/yearFree
Free trial:✅ Yes✅ Yes✅ Yes✅ Yes❌No
Number of protected devices:UnlimitedUnlimitedUnlimited1, 5, or unlimited6 devices
Web filtering:✅ Yes✅ Yes✅ Yes✅ Yes✅ Yes
Conversation monitoring:✅ (in-game voice and chat monitoring)✅ Yes✅ Yes❌ No❌ No
Screentime limits:✅ Yes✅ Yes✅ Yes✅ Yes✅ Yes
Location tracking:❌ No✅ Yes✅ Yes❌ No✅ Yes
Activity reports:✅ Yes✅ (only internet activity insights)✅ Yes✅ Yes✅ Yes
Remote lock:❌ No❌ No✅ Yes✅ Yes✅ Yes
Supported devices:iOS and Android (a few new features in the Kids plan are available only on iOS)iOS and AndroidWindows, Android, iOS, Mac, and Kindle.Windows (excluding Windows in S mode), Mac, iOS, and AndroidiOS and Android

Final verdict: Aura vs Bark – which is the better parental control app?

Aura and Bark are favorites among parental control apps for a reason, offering an easy setup, great monitoring features, and consistency. That said, my team and I’ve found Aura to be a more comprehensive solution without a hefty price.

It can help you keep tabs on your child’s online activity, blocking specific apps and websites, pausing their internet access, scheduling their downtime, and keeping them safe through sophisticated security protocols.

You can take advantage of Aura’s free trial and money-back policy to verify these claims risk-free. If you don’t like it, you can always come back to explore the other parental control app reviews my team at Cybernews has prepared for you.

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