Best broadband deals in London, UK April 2024


If you’re looking for the best broadband deals in London for 2024, look no further! We've extensively researched and tested internet providers in the UK market, evaluating performance, pricing, and customer satisfaction.

Whether you work remotely, stream content, or browse online casually, our guide ensures you make informed decisions on London's top broadband offerings.

Our goal is to help you make the best decision for your internet needs. Whether you're a dedicated remote worker, a binge-watcher of streaming content, or simply enjoy browsing the web, our comprehensive guide is here to make it easier for you.

Best broadband deals in London, UK 2024 - provider’s list

Below, we’ve handpicked the top broadband deals in London, UK for 2024. Compare providers' offerings, including speeds, pricing, and contract terms, to find the best fit for your needs. Whether you prioritize speed, reliability, or affordability, this list has you covered with the latest offerings in the London broadband market.

Begin your broadband journey with Vodafone's unbeatable value offers, boasting lightning-fast connections of 38Mbps or 72Mbps download speeds. Enjoy the flexibility of a 12-month contract without early termination fees. Sign up now for as low as £12/month, with no setup charges!"
Sign up to gain access to BT's premium Fibre 2 Broadband plan for lightning-fast speeds averaging 67Mb, plus complimentary access to BT Wi-Fi hotspots. Plans kick off at just £29.99/month for a 24-month contract, with no initial expenses required!
Experience high-speed connectivity with Virgin Media's M125 Fibre Broadband plan, offering an average speed of 132Mbps and unlimited downloads. With an 18-month contract, you'll receive the reliable Virgin Media Wi-Fi Hub and exclusive perks, all for just £26.50 per month, without any upfront costs.
NOW Broadband's Super Fibre plan offers an average download speed of 63 Mbps, £0 activation, and a £10 delivery fee. Enjoy unlimited downloads, line rental, and more, all starting at £24/month for a 12-month contract. Speeds may vary depending on your location.
Plusnet delivers impressive speeds reaching up to 900Mb for households across the UK. Tailored to accommodate various homes and multiple devices, starting at an affordable £24.99 per month, complete with cost-saving benefits. Enroll today for a 12, 18, or 24-month contract and enjoy a complimentary setup.
Secure unlimited Full Fibre 150 broadband with Fibrus Broadband, catering to those who download large files, stream content, or have multiple users. This plan ensures no fair usage policy or traffic management, providing uninterrupted connectivity. For just £19.99/month, customers enjoy reliable internet access with an 18-month contract.
Discover Sky Broadband's Superfast 35 plan, featuring average speeds of 36Mb. New customers benefit from an 18-month contract with £0 setup fees, ensuring seamless connectivity. Prices start at £29.50/month, making it an affordable choice for reliable internet access.
Enhance your internet experience with TalkTalk's varied packages, including different speeds and useful extras. Enjoy unlimited usage and a reliable Wi-Fi Hub that's easy to set up on your own. Packages start at just £26.95/month for an 18-month contract, ensuring affordability and convenience.
Experience and enjoy reliable connectivity with EE's Fibre 36 Essentials Broadband plan, offering a 30Mbps speed guarantee, a Smart Hub router, and hassle-free setup with no upfront costs. Enjoy the convenience of a 24-month contract for £28/month, without the need for a home phone service, ensuring affordability and flexibility.

How to find the best broadband deals in London?

If you want to find the best broadband deal in London, there are a few factors to look out for:

  • Check broadband availability in the London area. Utilise online tools such as broadband comparison websites or check directly with broadband providers to ascertain coverage in specific London neighbourhoods. Consider factors like fibre optic availability, ADSL, cable, or satellite options depending on the area's infrastructure.
  • Determine your internet usage needs. Assess your typical internet activities such as streaming, gaming, video conferencing, or remote work. Calculate the number of connected devices and users to determine bandwidth requirements. Opt for unlimited data plans or higher data caps if you engage in data-intensive activities regularly.
  • Compare deals from several broadband providers. Research major broadband providers in London, such as BT, Virgin Media, Sky, TalkTalk, and others. Compare package options, including broadband-only, broadband and phone, or bundled deals with TV services. Take advantage of promotional offers, discounts, and cashback deals to maximize savings.
  • Check broadband speeds. Look for broadband packages with advertised speeds that meet or exceed your usage demands. Consider factors like download and upload speeds, latency, and connection stability. Check independent broadband speed tests and customer reviews to verify the provider's performance claims.
  • Check contract length. Review contract terms carefully, including minimum contract lengths and early termination fees. Evaluate the trade-offs between shorter contracts for flexibility and longer contracts for potentially lower monthly rates. Consider providers offering no-contract or short-term contract options for greater flexibility.
  • Consider data limits. Determine whether you require unlimited data or can manage with capped data plans. Be mindful of fair usage policies and additional charges for exceeding data allowances. Factor in data-heavy activities like HD streaming, online gaming, or large file downloads when choosing a data plan.
  • Read customer reviews. Consult online reviews, forums, and social media platforms for insights into the quality of service, customer support, and overall satisfaction with broadband providers in London. Pay attention to recurring issues such as network reliability, billing disputes, or customer service responsiveness. Consider recommendations from friends, family, or colleagues who have firsthand experience with broadband providers in London.

Main internet providers in London

  1. Vodafone – best overall value for broadband deals
  2. BT Broadband – reliable internet with comprehensive packages
  3. Virgin Media – high-speed broadband with premium entertainment
  4. NOW Broadband – affordable broadband packages with flexibility
  5. Plusnet – competitive prices and excellent customer support
  6. Fibrus Broadband – best for seamless streaming and gaming
  7. Sky Broadband – comprehensive packages with bonus features
  8. TalkTalk – budget-friendly options with flexible contracts
  9. EE Fibre Broadband – best for speed and seamless connectivity

What types of broadband are available in London?

In London, various broadband types cater to diverse needs. From traditional ADSL to cutting-edge full-fibre, options abound. Understanding each type's features helps choose the most suitable broadband for your lifestyle and requirements.

Standard Broadband (ADSL)

Standard broadband, also known as ADSL (Asymmetric Digital Subscriber Line), operates through existing copper telephone lines. It offers relatively lower speeds compared to fibre options. With average speeds ranging from 10-20 Mbps, it's suitable for light internet users. Providers like BT, Sky, and TalkTalk offer ADSL broadband in London.

Fibre-To-The-Cabinet (FTTC)

This type of broadband involves fibre optic cables running to street cabinets, with the final connection to homes made via copper wires. This allows for faster speeds compared to ADSL, with average speeds ranging from 30-70 Mbps. BT Openreach provides FTTC services in London, with providers like BT, Sky, and TalkTalk offering packages.

Fibre-To-The-Premises (FTTP)

This is a popular broadband that delivers the fastest and most reliable internet connection by running fibre optic cables directly to homes. This eliminates the need for copper wires, resulting in significantly higher speeds. FTTP can offer speeds exceeding 1000 Mbps, making it ideal for heavy internet users and businesses. Providers like Hyperoptic and Virgin Media offer FTTP services in London, providing ultra-fast connections for residents and businesses alike.

What broadband speed can you expect in London?

If you prioritize broadband speed, this table lists the average download and upload speeds provided by London providers. Vodafone offers the best overall deal in the list, so make sure to check it out.

ProviderAverage download speedAverage upload speed
Vodafone75 Mbps40 Mbps
BT67 Mbps17 Mbps
Virgin Media132 Mbps6 Mbps
Sky36 Mbps6 Mbps
EE53 Mbps13 Mbps
TalkTalk76 Mbps15 Mbps

How can you improve broadband speed in London?

You have a role to play when it comes to improving broadband speed in your area, in this case London. Let’s explore four effective strategies and tips to improve broadband speed in London.

Place the router in an open space. Ensure your router is positioned in a central location within your home or office, away from obstructions like walls or furniture. This allows for better signal propagation throughout the space, resulting in improved coverage and faster speeds for all connected devices.

Secure your network. Protect your broadband connection by setting up a strong and unique password for your Wi-Fi network. Enable encryption protocols such as WPA2 to prevent unauthorized access and ensure that only authorized users can utilize your bandwidth, reducing the risk of network congestion and potential security breaches.

Turn off unnecessary devices. Identify and power down any devices that are not in use or do not require an internet connection. This includes smartphones, tablets, smart home devices, and computers that may be running background processes or consuming bandwidth unnecessarily. By reducing the number of active connections, you can free up bandwidth for essential tasks and improve overall network performance.

Use Ethernet cable. For devices that require a stable and high-speed internet connection, consider connecting them to your router or modem via Ethernet cable instead of relying solely on Wi-Fi. Ethernet connections offer lower latency and higher data transfer rates compared to wireless connections, especially over long distances or in areas with interference, resulting in a more reliable and faster internet experience.

FAQ