Amazon is adding a new personalization-focused feature to its AI assistant, Alexa+.

The company has added three new personalities or tones: Brief, Chill, and Sweet. This way, users can receive answers “to fit their personal preferences,” states Amazon.

Users who choose the “Brief” tone will receive more direct and shorter answers. According to the company, the assistant will skip “small talk” and additional niceties and will provide straightforward answers to questions.

“Like chatting with a laid-back friend,” Amazon describes its second offered personality, called “Chill.” This tone is supposed to be chill and relaxed.

Meanwhile, “Sweet” is considered an option that fosters a positive, uplifting interaction.

There are a few ways in which users can change their Alexa+ personality. They can do that directly through their Eco device by asking “Alexa, change your personality style,” or via the Amazon app in Device Settings.

The company shared that users can return to the “original” Alexa or switch between the personalities at any time. The new personalities are also available to all Alexa+ users, with Amazon saying that “there’s more to come.”

For quite a while now, AI assistants have been used for more than just answering questions or performing simple requests. There have been multiple instances of consumers bonding with their AI assistants.

This year, OpenAI announced that it’s removing several of its ChatGPT models. The news came as a heads-up for users who still use it, following an outcry from some users after the company removed ChatGPT-40 without notifying users after releasing ChatGPT-5.

The Cybernews community is talking about this. Be a part of the conversation.

The decision was met with resistance by some ChatGPT users who preferred ChatGPT-40 over ChatGPT-5.

As ChatGPT-40 was put to rest, it also turned out that some users took it hard because they had romantic relationships with their AI assistant.

Perhaps what makes it easier to “maintain” a relationship with AI is when it becomes responsive in a way that resembles human interaction.

An Alexa+ user shared that they got into an argument with their Amazon assistant, which started gaslighting them due to a glitch or hallucination.

Unlock more exclusive Cybernews content on YouTube.