What is the “Special Apple Experience” to be held next month?

Apple has revealed the date of its upcoming product launch, but left users guessing about what the new products will be.

According to the invite, the event will take place on March 4th, 9 a.m. ET.

This year’s “special Apple Experience” will take place in New York, London, and Shanghai.

The company announced that this presentation will be held in person, so it’s unclear whether the event will also be streamed live, as is the case with its annual event, usually held in autumn when Apple launches its latest iPhone model.

During the first half of 2026, Apple is expected to launch new MacBook Airs, MacBook Pros, and iPad models, Bloomberg reports.

The company may also release an addition to its more affordable smartphone line with the launch of the iPhone 17e.

It has been previously reported that the new smartphone may include an A19 chip, a Center Stage front camera, and a Dynamic Island, and be priced at $600.

The official invite soon started circulating online, with users trying to “read” more from the information provided.

“Budget MacBook colors?” wrote one user, with many others agreeing that the invite image of the Apple logo may hint at new laptops.

“Can’t wait to see how much this ‘low cost’ macbook will cost,” wrote another user.

“Something big is coming. They don’t pick NYC for no reason,” noted another X user.

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