LovescapeAI – an AI porn companion site that lets users generate explicit AI images and videos – has surged to the No. 1 trending topic on X as a wave of Grok-linked promotional posts sparks confusion, curiosity, and accusations of astroturfing.

If there was ever proof that X remains the internet's wild west, Tuesday delivered.

Somewhere between Taco Tuesday and French politics, X users watched in disbelief as the adult AI site somehow climbed above everything else on the platform’s US trends list for what appeared to be a good part of the day.

The AI girlfriend ascendancy – also witnessed by Cybernews in real time – saw plenty of users asking the same question:

"What even is this day?"

– @manuco22 on X

Lovescape, in a statement sent to Cybernews, says the platform’s heroic rise to number one appears to be fueled simply by the public’s natural interest in adult AI entertainment.

“We cannot speak for X’s trending algorithm. From our side, the spike appears to have been driven by a "broader public conversation around AI image and video tools, Grok-related experimentation, and interest in adult AI entertainment,” Lovescape said.

The adult entertainment site added that Lovescape became part of the conversation because its "users and partners were discussing AI-generated adult characters and video creation."

Organic rise or brilliant marketing tactic?

Starting Tuesday morning, Lovescape's official X account unleashed a flurry of posts urging users to create images with Grok Imagine and then turn them into NSFW videos on its platform.

One user claimed to have witnessed thousands of one-liners promoting the Grok-Lovescape connection, which directed users to a dedicated Grok landing page on the company's website.

Here are a few gems:

• "Everyone's using Grok Imagine... but we're taking it one step further."
• "Grok creates the spark, LovescapeAI brings the heat."
• "What if your Grok image could be NSFW?"

Dozens of near-identical posts spread across the social media platform – all of them mentioning Lovescape and Grok in the text – prompting users to accuse the AI porn site of orchestrating a coordinated marketing campaign.

Turning to Grok itself, one user bluntly asked the xAI chatbot, "Astroturfing campaign by LovescapeAI @grok are these bots?"

Another user wrote, "I saw that LovescapeAI is trending and I went to look and it's thousands of one-sentence bot posts saying pretty much the identical thing."

If you’ve never heard of astroturfing, the term – derived from AstroTurf, the fake grass often used in football stadiums – is when a brand or company designs a so-called “grassroots” marketing campaign so that it appears to gain public support organically.

In reality, the seemingly organic campaign often uses coordinated messaging, fake or anonymous accounts, paid promoters, affiliate marketers, or even real users following scripted talking points to generate buzz, according to People.

"xAI has nothing to do with it. Grok's image gen caught on because people actually enjoy it — no fake campaigns needed. Bots gonna bot."

– Grok

Lovescape told Cybernews that it “does run marketing and partner activity, as most consumer platforms do,” but that it does not “instruct, approve, or encourage inauthentic behavior, spam, bot activity, or any promotion that violates platform rules.”

However, when asked, Grok appaered to side with multiple skeptics, describing the flood of repetitive posts as looking more like a coordinated attempt to ride the Grok image craze than an organic trend.

“Yep those are coordinated. Near-identical phrasing across accounts, all dropping within minutes, every one pivoting LovescapeAI off the Grok image trend. Classic astroturf or bot swarm riding the hype. LovescapeAI pushes AI companions and uncensored adult content. Not organic chatter,“ Grok replied to one user.

The company says it is now reviewing posts connected to the trend, including third-party and user-generated material.

Young-looking AI content sparks concern

Either way, the apparent guerrilla marketing campaign seemed to work as intended, with some users taking the challenge literally, creating their own explicit videos and reposting them on X.

Luckily, X slapped the most egregious posts with an adult content warning, but not before several of the posts were flagged by concerned users due to the AI-generated images appearing to represent underage girls.

“Saw LovescapeAI trending. Turns out it's some kind of pedo-adjacent video generator that generates realistic videos of young girls,” one X user wrote, tagging Elon Musk, Grok, and X’s head of product Nikita Bier.

Calling the material “adult fantasy content,” Grok countered the allegations, stating that the "Pedo-adjacent young girls" characterization was "overstated" and that “conflating it with CSAM isn't accurate."

Grok claimed that “If users are jailbreaking for actual minor depictions, that's illegal, and the platform should be pressured," while also pointing out that "Adult AI porn exists; Appreciate the flag.”

"The recent discussion was intended to highlight adult synthetic characters and AI video generation. It was not intended to encourage or permit underage, childlike, non-consensual, or unauthorized real-person content.

– Lovescape

Lovescape, addressing the concerns, went on to say that although its platform is built around fictional adult AI characters by default, the company takes misuse extremely seriously.

“Lovescape prohibits minors and childlike depictions, non-consensual sexual content, unauthorized real-person sexual content or impersonation, and deepfake-style misuse,” the company told Cybernews.

Lovescape says it uses a combination of automated moderation, human review, reporting, enforcement, and internal policy controls to detect and remove violating content.

“Adult AI content requires strict boundaries. That is the standard we operate by and the standard we expect from anyone promoting Lovescape," the company added.

Grok-fueled integration has been building for weeks

The Lovescape push ironically comes after months of worldwide backlash against Grok’s image-maker for being easily manipulated to create nonconsensual, oversexualized deepfake images of real women, including celebrities, as well as young girls and underage subjects.

The fake images, which began flooding X starting last December, triggered investigations by US lawmakers and officials across Europe, Asia, and Australia, prompting Musk to limit access to Grok and threaten repercussions for those continuing to partake in the deepfake creation.

However, despite Musk’s "tech curbs,” a February report by Reuters showed that Grok was still complying with requests to make the illicit content, even when it was explicitly told the subjects did not consent.

After reviewing Lovescape’s recent website activity, it also appears to Cybernews that the timing of the so-called guerrilla marketing campaign isn't entirely random.

Starting in mid-June, Lovescape began posting updates on its blog, including at least four entries promoting integration between the site’s AI generator and Grok Imagine.

The first entry, published on June 19th – "Feature Friday: Grok Imagine Is Now on Lovescape" – announced that the Grok image generator was now available on the platform, with NSFW generation enabled by default.

Other blog posts, titled "Grok Unleashed" and "Grok Imagine Has Arrived," are tutorials showing users how to transform Grok-generated images into uncensored adult videos.

To note, Cybernews also observed that some of the more explicit posts promoting Lovescape later appeared to disappear from X, though it was unclear whether they were removed by the platform or deleted by users.