LG unveils stretchable display that could soon be everywhere

Twist it, fold it, stretch it – put it on a plane. LG, a South Korean multinational, has announced a high-resolution elastic screen that it said can withstand it all.

Originally a 12-inch sized display, it can be stretched by 20%, which makes it the first such high-resolution, full-color screen in the world, the conglomerate said.

“Based on a highly resilient film-type substrate made of special silicon used in contact lenses, this 12-inch display boasts a rubber band-like flexibility that allows it to be stretched up to 14 inches,” LG said in a statement.

According to the company, the display is equipped with free-form technology that prevents distortion or damage when it’s stretched or twisted. It also surpasses the existing foldable and rollable technology, LG said.

“Its high flexibility, durability, and reliability maximize its potential for commercialization,” the company said of the screen, which was developed as part of the South Korean government initiative.

The stretchable nature of the screen means it can easily hug curved surfaces ranging from human skin, clothing, and furniture to car and airplane exteriors.

“This unique innovation expands the potential of the display in various industries including fashion, wearables, mobility, and gaming,” LG said.

And, of course, advertising. Expect ads around every corner, quite literally.