OpenAI is discontinuing its video generation tool Sora in a surprise move announced on Tuesday, as the ChatGPT maker ramps up focus on enterprise offerings amid plans for a potential market debut later this year.

"We're saying goodbye to Sora... we know this news is disappointing. We'll share more soon, including timelines for the app and API and details on preserving your work," the Sora team said in a post on social media site X.

OpenAI first introduced Sora in early 2024, stunning the world with a software that could generate feature film-like quality videos based on text prompts.

The launch prompted AI companies across the US, as well as China, to ramp up releases of their own AI video generation models.

Sora was launched as a standalone app in September 2025, letting users create and share AI videos that can be spun from copyrighted content and shared to social media-like streams.

The Wall Street Journal, which first reported the discontinuation of Sora earlier on Tuesday, said OpenAI CEO Sam Altman announced the changes to staff, saying the company would wind down products that use its video models.

In addition to the consumer app, OpenAI is also discontinuing a version of Sora for developers and will not support video functionality inside ChatGPT either, the report added.

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