Walmart shoppers will soon be able to purchase directly in ChatGPT

Walmart said on Tuesday it was partnering with OpenAI to enable customers and Sam's Club members to shop directly within ChatGPT, using the AI chatbot's Instant Checkout feature.

The new “Instant Checkout” feature, expected to launch this fall, will allow shoppers to purchase all sorts of products, including "apparel, entertainment, and packaged food," using a new “buy” button within the AI chatbot, Bloomberg reports.

“We view this as an opportunity to deliver convenience in a way that meets customers where they are,” Daniel Danker, Walmart’s executive vice president of AI, product, and design, told Bloomberg in an interview.

Although fresh food items are not part of the offering, products from third-party sellers will be included.

The tie-up follows a similar partnership OpenAI announced last month with Etsy and Shopify, which sent the online sellers' shares soaring.

Built using the Stripe online payment processing platform, the new checkout function is powered by OpenAI’s new open-source Agentic Commerce Protocol, the AI start-up revealed last month.

ChatGPT already helps millions of people find what to buy. Now it can help them buy it too.

We’re introducing Instant Checkout in ChatGPT with @Etsy and @Shopify, and open-sourcing the Agentic Commerce Protocol that powers it, built with @Stripe, so more merchants and developers… pic.twitter.com/9miGZr1Yn7

undefined OpenAI (@OpenAI) September 29, 2025

Current Walmart and Sam’s Club account holders will be automatically linked to ChatGPT when the feature launches, according to Bloomberg.

Walmart, the world's largest retailer, is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs.

Earlier this year, Walmart laid out plans to roll out a suite of AI-powered "super agents" to improve the shopping experience and streamline operations.

Walmart shares were up about 3% in early trading on Tuesday.