A recent impromptu photoshoot with Kim Kardashian caught the media’s attention after speculation that the reality star was paid to pose with Tesla’s latest products surfaced.
The photos show Kim Kardashian posing with Tesla’s new and improved Optimus bot while the robot is seated inside the new autonomous Cybercab.
The shapewear CEO is wearing tights, a cropped bomber jacket, and black heels in the bizarre photoshoot with Tesla’s futuristic products, prompting questions about whether this was a paid gig.
undefined Kim Kardashian (@KimKardashian) November 20, 2024
The New York Times reported that Ms. Kardashian’s publicist dispelled the rumors, saying that this wasn’t a paid job. However, this representative has said that certain content wasn’t sponsored when it was in the past.
Nevertheless, Kim Kardashian’s rep denies reports that she was paid to pose in front of Tesla’s Cybercab or sit on Optimus’ lap.
Prior to this shoot, Ms. Kardashian tested out Tesla’s Optimus robot.
The social media influencer posted a clip captioned “Meet my new friend” to her 75 million followers on X, referring to the AI android.
In the video, Optimus makes a range of dynamic gestures that astonish Ms. Kardashian.
It seems that she was potentially invited to do some free advertising for one of her favorite brands, as prominent Tesla investor Sawyer Merritt suggested to his 774,000 X followers.
Merritt said, "Considering Kim Kardashian makes about $2M per sponsored post, she did about $10M+ worth of free advertising for Tesla today to her 435 million followers between X and Instagram.”
So, as it stands, Kim Kardashian didn’t get paid a single cent for posting Tesla-related content on her Instagram and X accounts, which both accumulated millions of likes and impressions.
But should we be mindful that social media stars like Kim Kardashian are cozying up to tech moguls like Elon Musk?
The New York Times reports on the curious timing of these posts in more detail.
After all, $30,000 for multiple posts on X and Instagram seems a bit cheap for this reality TV star, whose supposed rate is millions of dollars for a single post.
The New York Times didn’t specifically say how much Ms. Kardashian was or wasn’t paid, as this figure came from a report by the New York Post’s gossip collum, Page Six.
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