How to watch Now TV in the US in 2026

If you’ve tried to stream Now in the US, you’ve probably run into the same problem – it simply won’t load the full library because the service checks your location and blocks non-supported countries. Now (the streaming platform from Sky, formerly Now TV) is built for viewers in places like the UK and Ireland, so a US IP address is instantly blocked.

But there is a way: use a VPN to switch your IP address to the UK, then stream the same way you would at home. In this guide, I’ll show you exactly how to watch Now in the US with a VPN, step by step, plus the common fixes if you encounter errors.

Why do you need a VPN to watch Now TV in the USA?

Now TV is one of the best places to find the UK’s top entertainment.

But all this excellent content is bound by licensing agreements and international restrictions, which means Now can only stream its entertainment in the UK, Ireland, Germany, and Italy. It checks your IP address when you visit the website, and if you don't show up as a UK (or other supported country) resident, you’re getting geo-blocked.

So if you want to watch Now TV in the US, you might be left frustrated. It’s not just US citizens who need assistance. Now TV was previously available in Europe, but since the UK officially left the EU in December 2020, Now TV’s UK content cannot be streamed in European countries either.

Luckily, you can get around geo-blocks by using a VPN. A VPN with UK servers can give you a UK-based IP address, thus unlocking access. That said, note that you still need a valid Now account and a UK-based payment method to sign up.

While a VPN is the most reliable method I've tested, there are a few alternatives worth considering:

• Proxies. Like a VPN, a proxy can give you a UK IP address, but it doesn't encrypt your internet traffic. Free web proxies are generally unreliable for streaming, while residential proxies tend to work better. However, they're usually much more expensive than a VPN.
• Smart DNS. A Smart DNS service reroutes your DNS requests to help bypass geo-restrictions without changing your IP address. It's often included as a free feature with some VPNs, like NordVPN. However, support for streaming services is usually limited, so access to NOW can be inconsistent.
• Using a US streaming service instead. Many of the movies and TV shows available on NOW can also be found on US streaming platforms, although the library varies because of regional licensing agreements.

What you actually need to watch Now TV in the US

A VPN can help you access Now TV by giving you a UK IP address, but that's only one part of the process. To create an account and subscribe, you'll also need UK-based registration and payment details that a VPN can't provide. Here's what you need:

What you need to watch	What it requires	Can a VPN help?
UK-based connection	A UK IP address to access the storefront and streaming player	✅ Yes
Account registration location	A valid UK address and residential postcode	❌ No
UK payment method	A UK-issued Visa, Mastercard, American Express, or UK PayPal account	❌ No

How to watch Now TV with a VPN on your device

You can watch Now TV on most devices, whether it’s a smartphone, PC, streaming stick, or tablet. Whatever device you’re using, you will need a VPN to bypass geo-blocks.

How to watch Now TV on your PC (Windows, macOS)

Some people like Windows, others love Macs. Either way, unblocking Now TV follows the same method. Check out these simple VPN steps to get access:

1. Download a VPN, NordVPN is best for unblocking Now TV
2. Install the VPN app on your PC
3. Launch the VPN and create your account
4. Connect to a UK server
5. If you don’t have a Now TV subscription: create a new account on Now TV. Note that you need a UK address and payment method to sign up.
6. Head to the Now TV site, log in to your account, and get full access

How to watch Now TV on your smartphone (Android, iOS)

Streaming Now TV on your mobile is ideal for catching up on shows while you're on the go. However, the process is more complicated than on a desktop.

The apps available in the Google Play Store and Apple App Store depend on your account's country or region. If possible, it's best to set up and download the Now TV app while you're in the UK.

If that's not an option, you'll need to change your App Store or Google Play region to the UK before you can download the app. This usually requires a valid UK payment method and billing address.

Keep in mind that Apple lets you change your App Store region only once every 90 days, while Google Play lets you change your country only once every 12 months.

1. Download a VPN with great mobile apps; NordVPN’s apps are optimized for iOS and Android
2. Install the VPN on your smartphone or tablet
3. Connect to a server in the UK
4. Disable location services
5. Go to the Now TV app and stream

How to stream Now TV on streaming devices

Now TV is available to stream on streaming devices, including Firestick, smart TV, and AppleTV. With a VPN connected to your router, you can bypass geo-blocks on these devices too.

If your VPN has an app for your streaming device, the process is very simple:

1. Get a VPN with UK servers
2. Download the VPN from the app store
3. Log in to your VPN account
4. Select a server in the UK
5. Change your app store region to the UK (you’ll need a valid UK payment method and address)
6. Download the Now TV app, launch it, and stream the content

If your streaming box doesn’t support VPNs, you can set up a VPN connection on your router:

1. Pick a VPN with UK servers
2. Download the configuration files from your VPN’s dashboard, choosing a UK server
3. Open router settings by typing your router’s Default Gateway IP address in your browser (usually 192.168.0.1)
4. Log in with your router's admin credentials
5. Find the VPN settings and choose to add a VPN connection
6. Input details, including your VPN credentials and the VPN credentials you downloaded earlier.
7. Activate the VPN and connect to a UK server
8. Switch your app store account to the UK region (you may need a valid UK payment method and billing address)
9. Install the Now TV app, sign in to your account, and start watching

How to watch Now TV on Roku

Now TV is only available in the UK, so if you're in the US, Canada, Australia, the Netherlands, or most other countries, you won't be able to access it unless you change your virtual location with a VPN.

Furthermore, since Roku devices don’t support VPN apps, you’ll need to set up a VPN on your router.

1. Get a VPN with servers in the UK
2. Set up the VPN on your router, since Roku doesn't support VPN apps
3. Connect the VPN to a UK server
4. Create a new Roku account (you’ll need a UK payment method and address)
5. Factory reset your Roku device
6. Log in with the new Roku account
7. Download the Now TV app from the Roku Channel Store
8. Sign in to your Now TV account and start streaming

If the problem is simply that your VPN isn’t up to the task, then all you have to do is upgrade to a premium provider.

Best VPNs to watch Now TV from anywhere

You’ll only be able to unblock Now TV with a capable VPN. The features you need include UK servers, fast connection speeds, and robust security. I’ve taken the hassle out of searching for the right provider by compiling a list of top options.

1. NordVPN – the best VPN for streaming Now TV online
2. Surfshark – the ideal cheap VPN provider for multiple users
3. IPVanish – a top VPN with dependable servers

What can you watch on Now TV?

Now (formerly known as Now TV) is the UK’s premier streaming platform. It’s a branch of Sky, so you know it shows A-list content.

From global hits like House of the Dragon and Wicked to the world’s most exciting sporting competitions – the English Premier League and Formula 1 – Now’s content is truly top-tier. Now TV offers the full range of programming – live sports, addictive box sets, insightful documentaries, and kids' TV.

There’s genuinely something for everyone. You can also use it to watch live Sky TV channels such as Sky Showcase, Sky Atlantic, Sky Movies, Sky Sports, and also access the Sky Go app.

Here’s a snapshot of some of the content you can currently watch on Now TV:

Title	Genre
House of the Dragon (S1-3)	Fantasy drama
The Last of Us (2023-present)	Sci-fi
The Wire (2002-2008)	Crime drama
Game Of Thrones (2011 – 2019)	Fantasy drama
Last Week Tonight with John Oliver (2014-present)	Satyrical news
English Premier League	Live elite sports
Formula 1	Live elite sports

Unblock Now with NordVPN

For all the latest news on Now TV, give their official Facebook and Twitter accounts a follow.

Summary

Now has everything you could want to watch on one platform – big-budget box sets, blockbuster movies, thought-provoking documentaries, live sports, reality TV, and kids’ favorites.

However, Now is only available in the UK, Ireland, Italy, and Germany. If you're in the US, you'll need a workaround to access it. While you can use a proxy, Smart DNS, or another streaming service that offers the same content, a VPN is one of the most flexible options.

There are a few things to keep in mind, though. If you didn't create your Now account and install the app while in the UK, the setup is more complicated. You'll likely need to switch your device's app store to the UK and sign up for a Now subscription, which typically requires a UK payment method and address.

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