Smart products know quite a bit about us. Most of us enjoy them because they make our lives easier. However, many are concerned that these devices might be gathering too much of our data. Now, the UK authorities are reacting.
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The ICO has issued its first guidance on how people’s personal information should be handled after receiving complaints that smart products collect too much personal information.
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Companies should tell people clearly how their personal data is being used and only to collect the necessary information. Users should also be able to easily delete their data from the product.
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It’s highly doubtful that manufacturers based abroad could be forced to follow the new ICO guidelines.
The UK’s data protection regulator, the Information Commissioner’s Office (ICO), has issued its first guidance on how people’s personal information should be handled after receiving complaints that smart products collect too much personal information.
Users also told the ICO they feel powerless to control how their data is used and shared when they use devices like smart air fryers, speakers, WiFi fridges, or fitness trackers. In other words, people would like it if their data, collected on personal devices, weren’t shared around.
According to the agency, developers and manufacturers of smart products will now know exactly how people’s personal data should be collected, used, and shared responsibly.
“Smart products know a lot about us: who we live with, what music we like, what medication we are taking, and much more. They are designed to make our lives easier, but that doesn’t mean they should be collecting an excessive amount of information,” said Stephen Almond, executive director for regulatory risk at the ICO.
“In our increasingly connected world, we shouldn’t have to choose between enjoying the benefits of smart products and our own privacy.”
According to Almond, we all rightly expect more privacy in our homes, so we must be able to “trust that smart products are respecting our privacy, using our personal information responsibly and only in ways we would expect.”
For example, the ICO wants companies to tell people clearly how their personal data is being used and only to collect the necessary information. Users should also be able to easily delete their data from the product.
Last November, an investigation by “Which?,” the largest consumer body in the UK, found that smart products were able to collect excessive data from users, often without being transparent.
For instance, in the air fryer category, products, mostly manufactured abroad, wanted permission to record audio on the user’s phone, for no specified reason.
“Researchers found data collection often went well beyond what was necessary for the functionality of the product – suggesting data could, in some cases, be shared with third parties for marketing purposes,” said the organization before calling for firms to prioritize privacy over profits.
It’s highly doubtful that manufacturers based abroad could be forced to follow the new ICO guidelines. Still, the agency wants UK consumers to make privacy-conscious purchases.
People should, of course, do their research, check their permissions, protect their devices with strong passwords, regularly update software to the latest version, and remove their data when it’s no longer needed, said the ICO.
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