Netflix launches “add a home” feature to fight freeloaders

Updated on: 20 July 2022

Jurgita Lapienytė
Chief Editor

To tackle the “widespread account sharing between households,” Netflix introduced the “add a home” feature in Latin America.

In April, Netflix announced its first subscriber decline in a decade and blamed password sharing for its losses.

The streaming giant suggested that 30 million families in Canada and the US and over 100 million households worldwide violate their policy by sharing accounts.

“Widespread account sharing between households undermines our long-term ability to invest in and improve our service,” Chengyi Long, Product Innovation Director at Netflix, said.

To turn the tide, Netflix “has been carefully exploring different ways for people who want to share their account to pay a bit more.”

This March, the company launched an “add extra member” feature in Chile, Costa Rica, and Peru.

In August, Netflix will launch an alternative “add a home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.

Each Netflix account will include one home. To use the account in additional homes, users will need to pay approximately $3 per month in addition to their monthly subscription price.