Hip-hop mogul Sean “Diddy” Combs invested in various technology companies before facing federal charges.
Sean “Diddy” Combs (P Diddy) has been accused of various offenses, including sex trafficking, rape, and racketeering.
The hip-hop star is currently standing trial and has pleaded not guilty to these offenses.
This high-profile case has been reported all over the media, so we’re sure you’ve heard about it.
But what you might not know is that prior to the trial, Combs invested in technology companies, including the holographic communications platform Proto, and even Elon Musk’s X corporation.
Media reports that Combs was named as an investor in Musk’s X, which acquired Twitter in 2022.
Following the federal courts' involvement in X after Twitter employees accused Musk of not paying them, a document relating to investors was unsealed.
Within the 100 groups that were involved in X Corp, Sean “Diddy” Combs’ company, Sean Combs Capital, was named as one of the investors.
X is a social media platform that has replaced Twitter. Since its acquisition, the platform, its management, and its CEO, Musk, have come under scrutiny.
Musk faced criticism following comments about Combs as he supposedly regarded the hip-hop icon as an investor and a “friend,” according to The Independent.
While it wasn’t disclosed how much Combs invested in X, this highlights the trend of Combs investing in various organizations across different industries.
One includes the holographic communications start-up Proto, previously known as PORTL, which used holograms to bring various celebrities back from the dead, including Frank Zappa, Whitney Houston, and Tupac.
Combs participated in the $12 million investment and was also named as an advisor back in 2022, Music Business Worldwide reports.
The start-up said the artist introduced Proto’s technology when he beamed a holographic version of himself to sing to his son during his birthday event. The spectacle received millions of views across social media.
David Nussbaum, CEO and Founder of Proto, said in 2022 that “Sean Combs has always been an inspiring pioneer in music and business – constantly changing the game with whatever he does.”
The company said it was “so excited to be working with him as we continue to make the future a reality now.”
Unlike other companies and celebrities, Proto hasn’t commented on distancing itself from the hip-hop mogul following his arrest.
Combs also launched his own e-commerce company called “Empower Global,” a marketplace exclusively for black-owned businesses.
The platform was developed and designed by TechSparq, a black-owned design and development company, according to Forbes.
Sean “Diddy” Combs: What is he accused of?
Combs, 55, was arrested in September 2024 and has been charged with racketeering, two counts of sex trafficking, and two counts of transportation for prostitution.
The allegations launched against him include sexual abuse and coercion, engagement in “freak-offs,” and bribery and obstruction.
“Freak-offs” are described as drug-fueled sexual encounters that include various women and escorts.
Media reports that during the trial, information was released on Combs’ former girlfriend, Cassandra “Cassie” Ventura, revealing that she was involved in one of these “freak-offs,” where Combs made a sex worker urinate in her mouth.
The trial, which started on May 12th, 2025, is expected to continue for eight weeks.
Your email address will not be published. Required fields are markedmarked