Dua Lipa sues Samsung for using her likeness to advertise TVs
British pop star Dua Lipa has sued technology giant Samsung, claiming that the company used her likeness to sell TVs without her permission or compensation.
The complaint accuses the Korea-based technology company of “copyright infringement, trademark infringement, and violation” of Dua Lipa’s right of publicity after Samsung featured her face on cardboard television boxes.
The lawsuit says the copyrighted image was used without “authority or license.”
The cardboard boxes feature an image of a Samsung TV screen displaying what appears to be a streaming service, with Dua Lipa’s image occupying most of it. The screen also features icons of CBS News and Fox News.
According to the complaint, Samsung refused to comply with demands to stop using Dua Lipa’s image and provided a “dismissive and callous” response.
The lawsuit claims that a significant portion of Samsung TVs sold in the US in 2025 and to date bear Dua Lupa’s image on their boxes, contributing to “the enormous revenue” generated by Samsung from the sale of these TVs.
Court documents cite posts on the social media platform X, where users say seeing Dua Lipa’s image on a box influenced their purchasing decisions.
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“I wasn’t even planning on buying a TV, but I saw the box, so I decided to get it,” a user said.
The plaintiff demands “no less than $15 million” in damages, with the final amount to be determined by a trial.
The lawsuit is only part of Samsung’s legal problems in the US. The company recently reached a settlement with Texas in a lawsuit accusing the TV manufacturer of unlawfully collecting personal data through automated content recognition.
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