The ad, which might cost millions of dollars, included a discrepancy that some viewers believe was left on purpose.
The Super Bowl is one of the most anticipated television events in the US, attracting millions of viewers and offering companies an opportunity to advertise their products.
Considering this, OpenAI released an ad promoting the Codex app, an AI-powered, cloud-based software engineering agent.
Since the agent was initially available only to macOS users, the ad, which aired during the Super Bowl, revealed that it is now also available on Windows devices.
However, those who are more vigilant noticed one discrepancy in the ad.
The video briefly shows Codex in action on what’s supposed to be a Windows laptop.
However, its screen included three “traffic light”-like buttons on the top left. Buttons like these are used to manage application windows on Macs, reports Numerama.
Aaron Perris, Analyst at MacRumors, noted this discrepancy and shared it on X, starting a discussion online, with some stating that this could’ve been done “on purpose, so people talk about their ad more.”
Nevertheless, many found this quite ironic, considering that no one from the company noticed the error.
“If only they had an AI where they could ask if there are any mistakes,” wrote Josh Herzberg, the creator of TorahApp.
It isn’t the first time OpenAI has been mentioned in the context of the Super Bowl.
Recently, Anthropic released a series of ads scheduled to be shown during the event.
In one of these ads, Anthropic takes a dig at OpenAI, which announced that it would show ads in ChatGPT’s free and cheaper tiers. Meanwhile, in their ad Anthropic states: “Ads are coming to AI. But not to Claude.”
Sam Altman, the CEO of OpenAI, called these ads “funny,” but “dishonest.”
It was previously reported that last year, the ad price for a 30-second spot at the Super Bowl was around $8 million, according to Adweek. This sum might even be higher depending on the client (company).
OpenAI’s GPT-5.3-Codex was released on February 5th.
Codex came to prominence for its capability “to “effortlessly manage multiple agents at once, run work in parallel, and collaborate with agents over long-running tasks,” noted OpenAI.
Unlock more exclusive Cybernews content on YouTube.
Your email address will not be published. Required fields are markedmarked