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Serena coach launches NFT club


All 2000 NFT cards will be sold at $550 each and become available for purchase on March 26.

The collection is divided into three levels - warm-up, match, and celebration. NFT owners will have the opportunity to attend one-on-one coaching sessions with Mouratoglou and be entitled to more real-life benefits.

Serena Williams’ coach believes that the club is bridging the gap between tennis and NFTs to form a united community.

“For years, I’ve been dreaming of a club that would gather the world’s biggest tennis fans and web3 enthusiasts to continue building the future of tennis,” Patrick said.

He hopes to bring together people who share the same passion for tennis and the next generation internet.

“My goal is to improve fan engagement by leveraging web3 technology,” Patrick added.

NFT explained

Much like cryptocurrencies, NFTs are cryptographic tokens that are recorded on a blockchain. Non-fungible refers to the unique digital token that can prove the authenticity and ownership of almost anything digital. But it cannot be duplicated or swapped for anything else. From here, things get a little complicated.

Sure, anyone can take a screenshot, download a copy of a tweet or piece of digital art for free. But only the NFT owner will hold the digital contract of ownership rights. Content can be broken, deleted, lost, or destroyed, but the NFT stating ownership will always be safe on a blockchain that ultimately stores an immutable record of transactions.

One of the hardest things for many to get their head around is that users are not buying the artwork, but the token representing it, and that token represents ownership. In short, it's the token that is rare rather than the artwork itself.


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