This is why Selena Gomez added you to her “Secret Friends” list on Instagram

Selena Gomez is experimenting with a potential new Instagram feature, leaving her fans wondering whether the “Good for You” singer accidentally added them to her “Close Friends” list.

Instagram users are aware of the “Close Friends” feature, where you can select a small group of your followers who get to see content that you wouldn’t usually share on your main profile.

This feature is often associated with exclusivity and the feeling that you’re looking into the more personal side of the user's life.

So, if a celebrity added you to their select group of followers on Instagram, that would demonstrate a kind of closeness, as you’d see things they wouldn’t want other followers to see.

When Selena Gomez seemed to add certain followers to a list of “Secret Friends,” the internet went wild.

On Instagram, Gomez’s fans will see a yellow ring around one of her stories, indicating they’re on the list.

Fans rejoiced on X, believing that they had been added to Gomez’s close friends.

“Ya’ll, I’m on Selena Gomez’s secret friends story,” said an X user triumphantly.

“I’M ON SELENA GOMEZ’S SECRET FRIENDS LIST ON INSTAGRAM,” said another excited X user.

“Oh, no big deal, I’m just on Selena Gomez’s Secret Friends story,” said another unknowing X user.

Little do these users know that they’re not in an exclusive club with Gomez. Instead, this is a novel marketing tactic to promote her husband, Benny Blanco’s podcast, Friends Keep Secrets.

It’s unknown whether the “Secret Friends” feature will live on Instagram or is just a temporary tool to create hype around Blanco’s podcast.

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