Apple users can already pre-order the latest Macbook Air for $100 cheaper than its predecessor.
Apple on Wednesday unveiled a new range of MacBook Air models. The devices run on the M4 chip, bringing Apple Intelligence features at a lower price point, as the company looks to persuade customers to upgrade their devices and spur sales.
The base model of the new laptops will be priced at $999, which is $100 cheaper than the outgoing generation of the devices. Pre-orders will begin on Wednesday and the devices would be available in-store from March 12th.
The introduction of artificial intelligence-enabled personal computers is expected to help drive a recovery in the PC market this year after a post-pandemic slump.
Apple's Mac sales hit $8.99 billion in the holiday quarter, above analysts' estimate of $7.96 billion, according to data compiled by LSEG.
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