L’Oreal attempts to hack aging with new device

The French multinational beauty company L’Oreal has just revealed a new device that might help you beat the visible signs of aging.

The ‘L’Oreal Cell BioPrint’ is a tabletop gadget that provides personal skin analysis in five minutes. It supposedly studies the composition of your body’s proteins that affect skin aging.

L’Oreal’s Cell BioPrint can tell you your biological skin age, aka, how fast your skin is aging, while providing personalized advice on how to slow the aging process.

According to the beauty giant, the device will also show you how responsive your skin is to certain ingredients.

The Cell BioPrint device can also turn your skincare routine from reactive to proactive by identifying skin-related issues before they arise.

The process is supposedly non-invasive, and all a user has to do is place a facial strip on their skin and then place the strip into a specific solution provided in the kit.

From there, the user loads the solution into the BioPrint cartridge, which is then inserted into the device.

While that’s processing, the person can take pictures of their skin and fill in a questionnaire for comprehensive results.

L’Oreal has partnered with the Korean developer NanoEnTek to bring the Cell BioPrint to CES 2025.

The beauty giant has leveraged NanoEnTek’s 100-plus patents and its microfluidic lab-on-a-chip technology to measure L’Oreal’s protein biomarkers in just five minutes.

While L’Oreal didn’t explicitly state whether the product would be available to buy, it did say that this device will “enable consumers to understand their skin’s aging trajectory and gain insights into the skincare that works best for their needs.”

L’Oreal didn’t release any further details, nor did they say how much the device will cost.