Omnisend vs Mailchimp

Omnisend and Mailchimp are marketing platforms that help you automate workflows, build outreach campaigns, centralize data, and track performance. Omnisend is popular thanks to its easy onboarding and powerful eCommerce tools, while Mailchimp is a well-established leader known for its diverse feature range and advanced analytics.

With so much in common, choosing between the two can be challenging. Make the right choice, and you enhance your campaign efforts, improve customer engagement, and drive sales. Make the wrong choice, and you may struggle with feature restrictions, experience higher costs, and limit the performance of your campaigns.

So, which is better, Omnisend or Mailchimp? With assistance from the Cybernews research team, I thoroughly analyzed Omnisend vs Mailchimp using product specifications, contract terms, and third-party review sites to find out.

This guide compares Omnisend and Mailchimp’s interface, navigation capabilities, key features, prices, customer support, and overall user experience to ensure you make the correct decision.

Overview Omnisend vs Mailchimp

Save time using this brief overview to quickly identify the key differences between Omnisend and Mailchimp.

	Omnisend	Mailchimp
Rating	4.7 ★ ★ ★ ★ ★	4 ★ ★ ★ ★ ☆
Overall rank	#1 out of 8 email marketing platforms	#8 out of 8 email marketing platforms
Price	Free: $0 (500 emails/month) Standard: $11.20 (6,000 emails/month) Pro: $41.30 (unlimited emails)	Free: $0 (1,000 emails/month) Essentials: $13 (500,000 emails/month) Standard: $20 (1,200,000 emails/month)
Automation	Multi-step automation is available in all paid plans with many eCommerce features	Single-step automation in free and essentials, multi-step in Standard and Pro
SMS marketing	Included in all plans	Limited to paid plans
Segmentation	Advanced segmentation in all paid plans	Basic segmentation in free, better, advanced segmentation in paid
Integrations	Shopify, WooCommerce, BigCommerce, and more	Shopify, WooCommerce, Magento, and more
Support	24/7 live chat and email support on all plans	24/7 live chat on paid plans only and phone support during business hours

Omnisend vs Mailchimp similarities

Omnisend and Mailchimp are powerful marketing tools that are well-loved among various business types. On the surface, the pair are pretty similar, sharing many features to help users create, optimize, and track campaigns, including:

• A/B testing: With either Omnisend or Mailchimp, it’s possible to test different email styles, subject lines, content, and send times. Using the results, you can find what works best for your audience and optimize your campaign accordingly.
• Scalability: Both offer flexible plans with pricing based on the number of contracts you have and email volume. As your business grows, scaling up is easy with advanced features and fair usage limitations on premium plans.
• Reporting and analytics: The pair tracks metrics, including open rates, click-throughs, and conversions. With these insights, you can measure success, quickly identify issues, and optimize your future marketing efforts to improve customer engagement and sales.
• Landing pages and signup forms: Both provide tools for creating and managing landing pages and sign-up forms. With these tools, you can improve engagement, grow your audience, and capture leads to boost your marketing efforts.

Omnisend vs Mailchimp differences

Omnisend and Mailchimp also differ in many ways, offering features, usability, and pricing variations to suit unique target audiences. To ensure you pick the right marketing tool for your needs, consider:

• eCommerce integration: Omnisend caters to eCommerce with simplified integrations and comprehensive support for Shopify, WooCommerce, BigCommerce, and Wix. While Mailchimp caters to a broader audience with some online retail integrations but fewer industry-specific tools.
• SMS marketing: Omnisend includes SMS marketing on all packages for an additional fee based on text volume, which suits businesses on a budget. On the other hand, Mailchimp only supports SMS features on paid plans, limiting options for smaller companies and start-ups.
• Form builders: Omnisend’s form builder offers a drag-and-drop editor, simplified popup-to-landing page conversion, and engaging form options for a user-friendly and interactive experience. In contrast, Mailchimp’s form builder is more structured, with fewer customizations and features but added simplicity.
• Automation: Omnisend combines email, SMS, and web notification automation with segmentation and behavioral targeting in all packages. In comparison, Mailchimp restricts SMS and paid advertising automation to premium plans with restrictive access on its free plan.

Omnisend vs Mailchimp: key features comparison

Marketing success starts with choosing the right marketing tool. Both Omnisend and Mailchimp are excellent choices. However, the pair offer different functions for email building, eCommerce, reporting, analysis, pricing, and customer support. Moreover, if you already have Mailchimp, for example, you should know that Omnisend is one of the top Mailchimp alternatives.

You must understand these key features, identify the benefits each brings to your business, and note the core differences between Omnisend and Mailchimp. This knowledge will ensure that your provider delivers all the necessary capabilities for your company to thrive.

1. Email builder

An email builder is crucial for designing, customizing, and sending emails. With the right builder, launching professional campaigns is quick and easy.

Omnisend supports beginners with a user-friendly drag-and-drop editor, which requires minimal training. Omnisend’s email builder:

• Enables efficient campaign launches with an excellent pre-built template library for email creation
• Helps smaller businesses build well-designed emails with easy customization options that don’t require an expert designer
• Personalizes emails based on custom data and user behavior with dynamic content block support
• Uses automated workflows for welcoming new subscribers, cart abandonment, and follow-ups, saving companies time

Mailchimp caters to businesses with complex branding needs with a diverse range of flexible templates. Mailchimp’s email builder:

• Delivers a highly customizable email builder with more detailed design control suitable for advanced users
• Includes custom fonts, background editing, spacing controls, and layout adjustments for comprehensive style management
• Ensures personalized email campaigns with conditional content capabilities based on customer segmentation
• Optimizes content with AI-driven suggestions for subject lines, content, and send times to maximize conversions

2. eCommerce features

eCommerce features are beneficial when you sell products or services online. The best online marketing tools automate campaigns, recover lost sales, improve customer engagement, and track performance.

Omnisend focuses on eCommerce solutions with advanced automation, cart recovery, and upselling tools to boost revenue. Through its eCommerce features, Omnisend:

• Simplifies store connectivity with easy integrations for online platforms, including Shopify, WooCommerce, and BigCommerce
• Automates workflows such as follow-ups, email confirmations, order updates, and customer reminders
• Drives engagement and sales with personalized product recommendations based on browsing and purchase history
• Delivers an omnichannel experience for your customers with push notifications and SMS marketing available on all plans

Mailchimp offers some eCommerce functions, although it mainly focuses on general marketing solutions to support a wider variety of business needs. Mailchimp will:

• Integrate effortlessly with many eCommerce platforms such as Shopify, WooCommerce, BigCommerce, and Magento
• Support welcome, abandoned cart, and order confirmation emails but lacks Omnisend’s advanced eCommerce features
• Feature personalized recommendations, but its suggestions aren’t as focused on customer behavior
• Include SMS, landing page, and social media marketing tools for a complete omnichannel solution (available on premium packages only)

3. Reporting and analytics

Analytics and reporting features involve tracking, analyzing, and visualizing data related to your marketing efforts. Clear, comprehensive insights simplify data-driven decisions, enhancing your business efficiency.

Omnisend tracks basic metrics, including opens, clicks, and conversions, for essential campaign insights. More specifically Omnisend:

• Delivers audience segmentation reports to help you target specific customer groups more effectively
• Includes automation workflow analytics so you can accurately measure your campaign success
• Makes it easy to interpret performance metrics with clear data visualizations like graphs and charts
• Links campaigns to sale transactions automatically for simplified and seamless performance monitoring

Mailchimp uses cohort analysis, sales attribution, device tracking, and other advanced reports for deeper marketing insights. Looking at Mailchimp more closely, it:

• Monitors engagement history, subscriber activity, and open rates for transparent displays of customer interactions
• Suggests helpful optimization strategies with AI-powered reviews on past campaign performance
• Boosts campaign conversions with clear visual reports, including heatmaps and dynamic content previews
• Connects with Google Analytics, Facebook, Shopify, and other platforms for smooth cross-platform analysis

4. Customer support

Customer support resolves issues, answers questions, and provides valuable user guidance. A marketing tool with expert customer service prevents disruption, ensures quick resolutions, and enhances the overall user experience.

Omnisend responds quickly, even to free users, and is known for its helpful replies and friendly team. Omnisends customer support:

• Suits businesses globally with 24/7 live chat and email assistance to prevent timezone issues
• Offers a detailed knowledge base with clear step-by-step guides to assist in troubleshooting common issues
• Provides a personalized onboarding experience for premium users to keep setups straightforward
• Delivers multilingual tool support, allowing you to switch your preferred language for its tools

Mailchimp supplies an expert support team for a pleasant user experience, though response times aren’t as fast as Omnisend. More specifically, Mailchimp:

• Includes an extensive resource library with well-written guides and video tutorials to help users get started
• Supplies 24/7 live chat and phone support during business hours, but only on premium plans
• Features a helpful community forum where you can seek advice from other Mailchimp users
• Assists you in avoiding support for minor issues with AI-powered troubleshooting suggestions

5. Pricing

Pricing varies between marketing tools with different feature limitations, access restrictions, and contract terms. An appropriately priced tool helps you avoid resource waste, stay on budget, and ensure your business has all the necessary tools.

Omnisend supports small to medium-sized businesses with affordable and scalable plans to handle growth. Looking more closely at Omnisend’s pricing structure, it:

• Includes a free plan with a generous range of essential features, perfect for companies on a tight budget
• Bases pricing mainly on the number of contracts and doesn’t charge extra for most eCommerce features
• Saves you money with email automation, customer segmentation, and performance reports available on low-priced plans
• Offers SMS, Facebook, Google, and email marketing on all packages for convenient omnichannel support

Mailchimp delivers advanced functions in premium packages, making it ideal for scaling enterprises. Looking at Mailchimp’s price plans, you can see that it:

• Provides a free tier, but it has restrictive functions with advanced features limited to paid plans
• Requires higher spending from users for automation features, including advanced segmentation, dynamic content, and AI insights
• Limits omnichannel features such as SMS and MMS marketing to paid packages, reducing access for small businesses
• Delivers complex pricing with many features specific to certain plans, making it challenging to select the right package

Consider your business size, requirements, and goals to pick the provider with all the necessary features for marketing success. You should:

• Choose Omnisend if you run an eCommerce business that needs convenient marketing automation, user-friendly navigation, responsive customer support, and cost-effective pricing
• Choose Mailchimp if you have a larger business looking for a highly customizable email builder, advanced reporting, and a broader range of marketing features

User experience

Omnisend is easy to set up thanks to its focus on eCommerce with precise, industry-specific features to minimize campaign effort and prevent confusion. Mailchimp feels more complicated, supporting a wider range of industries with more complex functions.

Omnisend delivers expert customer service, including 24/7 live chat and email support on all plans for fast and helpful responses in any time zone. Mailchimp offers great support, though 24/7 live chat is only available for paid users.

Omnisend’s dashboard is user-friendly, with an intuitive layout and simplified navigation for online retailers. Mailchimp’s interface is clean and well-designed, but there is a higher learning curve due to the many options it offers.

Omnisend’s pre-built templates and automation are optimized for eCommerce, helping users launch campaigns quickly. Mailchimp’s automatic workflows and pre-made designs are less tailored, requiring more manual configurations and customizations.

Omnisend free and low-tier plans are unrestrictive, all including omnichannel support, making it a convenient choice for any budget. Mailchimp limits many features to its premium plans, causing frustration for some smaller businesses and startups.

Plans and pricing

Compare Omnisend and Mailchimp’s various plans, costs, and usage limitations to find the most budget-appropriate solution for your company. In the table below, I include the Mailchimp and Omnisend pricing plans to help you compare both more easily.

Plan	Omnisend Free	Mailchimp Free	Omnisend Standard	Mailchimp Essentials	Omnisend Pro	Mailchimp Standard
Maximum contacts	250	500	500	50,000	2,500	100,000
Monthly email sends	500	1,000	6,000	500,000	Unlimited	1,200,000
Email campaigns	✅Yes	✅Yes	✅Yes	✅Yes	✅Yes	✅Yes
SMS/MMS	✅Yes	❌No	✅Yes	✅Yes	✅Yes	✅Yes
Web push notifications	✅500	❌No	✅Unlimited	❌No	✅Unlimited	❌No
Facebook custom audiences	✅Yes	❌No	✅Yes	❌No	✅Yes	✅Yes
Google customer match	✅Yes	❌No	✅Yes	❌No	✅Yes	✅Yes
Email automation	✅Multi-step	✅Single-step	✅Multi-step	✅Single-step	✅Multi-step	✅Multi-step
SMS automation	✅Yes	❌No	✅Yes	❌No	✅Yes	✅Yes
A/B testing	✅Yes	❌No	✅Yes	✅Yes	✅Yes	✅Yes
Advanced reporting	❌No	❌No	❌No	❌No	✅Yes	✅Yes
Monthly starting price	$0	$0	$11.20	$13	$41.30	$20

It’s important to note that:

• Omnisend’s free plan is more generous, with fewer feature restrictions and full customer support
• Mailchimp’s pricing plans, more specifically the premium ones, are more expensive but provide many advanced and flexible features for larger businesses
• Omnisend supports high-volume sending for less, making it ideal for growing businesses and start-ups

The final word on the Omnisend vs Mailchimp comparison

Omnisend is affordable, easy to use, and offers strong eCommerce features at a low price, making it perfect for small to mid-sized online retailers. Its 24/7 customer support is helpful, and it offers a generous free plan, which adds to its appeal.

Mailchimp offers excellent customization, advanced analytics, and powerful AI-driven insights. However, because it’s so feature-rich, it’s also higher-priced and more complicated to configure. Its priority customer support is also limited to premium users, resulting in slower responses for budget-conscious users.

Mailchimp is still an excellent choice for larger businesses with fewer IT and financial restrictions that need extensive customization control and powerful reporting. However, Omnisend is the clear winner overall, thanks to its simplicity, fair pricing, and tailored feature range.

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