23 best digital marketing tools in 2025
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Marketing success isn’t just about great ideas – it’s about having the right tools to automate campaigns, optimize performance, and boost ROI. Whether you’re managing projects, automating emails, tracking SEO rankings, or engaging with customers on social media, top marketing software can maximize those results.
As a Cybernews insider, I and the research team spent over 3 weeks analyzing 30+ providers across 20+ marketing categories. We compared features, pricing, and real-world performance to spot the best tools. Our research focused on what works based on industry insights, user reviews, and provider data, helping you choose the most effective tools.
In this guide, I’ll break down the 23 best digital marketing tools by category and highlight their strengths, pricing, and various use cases. If you’re looking for a CRM, a powerful SEO tool, or want to create a whole marketing software stack, you’ll find the best options for 2025 right here.
The best digital marketing tools
- For optimized marketing project management: Monday, ClickUp, Zoho
- For powerful CRM and lead management: Pipedrive, HoneyBook, Insider
- For high-converting email marketing: GetResponse, Omnisend
- For effective SMS marketing: EZ Texting, Textmagic
- For efficient social media management: Hootsuite, Sprout Social
- For data-driven SEO strategies: BuzzStream, SE Ranking, Similarweb, SEMrush
- For advanced marketing analytics: Mixpanel, AlphaSense, Adobe Analytics
- For impactful digital PR campaigns: Prowly, Newswire
- For smart marketing automation: Brevo, Klaviyo
Our experienced team of researchers, writers, editors, and technical support thoroughly tests digital marketing products working by clearly outlined and structured processes. We provide you with a big picture by combining in-depth, hands-on testing with insights from acknowledged industry research. Our purpose is to support you in selecting apps and tools that will meet your marketing objectives. Learn how we test digital marketing tools.
The best digital marketing tools compared
I’ve stacked all 23 most popular marketing platforms against each other below, so you can see how they compare:
| Tool | Category | Standout features | Starting price |
| Monday | Marketing project management | Custom workflows and intuitive interface | Free (2 seats); $15.00/seat/month |
| ClickUp | Marketing project management | Comprehensive task management with time tracking | Free |
| Zoho | Marketing project management | Integrated project planning with Gantt charts | Free (up to 3 users); $19.00/seat/month |
| Pipedrive | CRM and lead management | Visual sales pipeline with sales assistance | $24.00/month |
| HoneyBook | CRM and lead management | All-in-one client management with invoicing | $19.00/month |
| Insider | CRM and lead management | Cross-channel customer engagement with predictive segmentation | Custom |
| GetResponse | Email marketing | Segmentation with AI-driven email timing optimization | $19.00/month |
| Omnisend | Email marketing | E-commerce-focused automation | Free; $16.00/month |
| EZ Texting | SMS marketing | User-friendly platform with MMS support and text-to-landline capabilities | $25.00/month |
| Textmagic | SMS marketing | Pay-as-you-go SMS | $24.50/500 texts |
| Hootsuite | Social media management | Multiple social networks with comprehensive analytics | $99.00/month |
| Sprout Social | Social media management | Social listening and reporting features | $249.00/seat/month |
| BuzzStream | SEO | Outreach management with link-building tools | $24.00/month |
| SE Ranking | SEO | SEO audit and keyword tracking | $65.00/month |
| Similarweb | SEO | Website traffic analysis and competitor insights | $199.00/month |
| SEMrush | SEO | Extensive keyword research | $139.50/month |
| Mixpanel | Analytics and insights | User behavior analytics with real-time data | Free |
| AlphaSense | Analytics and insights | AI-driven market intelligence | Custom |
| Adobe Analytics | Analytics and insights | Deep customer journey insights | Custom |
| Prowly | Digital PR | Media database with press release creator and distribution | $369.00/month |
| Newswire | Digital PR | Media monitoring services | $349.00/month |
| Brevo | Marketing automation | Multi-channel automation with transactional email | Free |
| Klaviyo | Marketing automation | Personalized email and SMS campaigns | Free |
Best digital marketing tools by category
Our team of researchers spent two weeks analyzing 20 different categories of marketing tools. Together we evaluated 30+ digital marketing platforms and picked only the best ones. Functionality, scalability, integrations, and pricing – explore the list of categories and what each tool has to offer below.
Best digital marketing tools for marketing project management
1. Monday – best project management tool for beginners
| Starting price: | Free (2 seats); $15.00/seat/month |
| Free trial: | Yes |
| Best for: | Small teams, startups |
| Learning curve: | Easy to moderate |
Monday is a work operating system (Work OS) that helps you plan, organize, and monitor projects. Its engaging dashboards and drag-and-drop interface are great for beginners, and the pre-built templates make setting up task boards easy.
The free version supports 2 users, while the paid plan at $15.00/user/month offers automation, timeline views, and more features. I also love how it integrates with tools I already use – Slack, Google Drive, and social media.
2. ClickUp – most flexible project management tool for marketing specialists
| Starting price: | Free (personal use); $10.00/seat/month |
| Free trial: | Yes |
| Best for: | Marketing teams |
| Learning curve: | Moderate |
ClickUp is a project management platform made for marketing teams that put flexibility and collaboration first. I like how its list, board, and calendar views make project tracking easy. With features like custom automation, goal tracking, and real-time collaboration, teams can stay organized without rigid workflows.
The free plan includes unlimited tasks, while the $10.00/seat/month plan adds time tracking, advanced automation, and integrations with tools like Slack, HubSpot, and Google Drive.
3. Zoho – best budget-friendly project management software
| Starting price: | Free (up to 3 users); $19.00/seat/month |
| Free trial: | Yes |
| Best for: | Small businesses |
| Learning curve: | Moderate |
If you’re looking for an affordable project management platform, Zoho is one of them. I found it to be great for small teams looking for strong features without breaking the bank. I really like its task automation, Gantt charts, and collaboration tools, which help keep everything organized.
While the free plan is limited to 3 users, the premium one starts at $19.00/user/month – it has time tracking, automation, and integrations with Zoho’s suite and other apps.
Best digital marketing tools for CRM and lead management
4. Pipedrive – best CRM for small businesses
| Starting price: | $24.00/month |
| Free trial: | Yes |
| Best for: | Sales teams, startups |
| Learning curve: | Easy |
Pipedrive is a CRM that’s all about sales, perfect for startups and small teams looking to keep tabs on leads, manage their sales pipelines, and seal the deal effectively. I really dig the visual sales pipeline – it’s super easy to see the status of each deal, and the drag-and-drop feature makes updating progress a breeze.
For just $24.00/seat/month, you get customizable pipelines, plus integrations with Slack and Zoom, along with automation tools that cut out the repetitive stuff. It offers a 14-day free trial, too.
5. HoneyBook – best client management tool for freelancers
| Starting price: | $19.00/month |
| Free trial: | Yes |
| Best for: | Freelancers, small businesses |
| Learning curve: | Easy |
HoneyBook is a client management tool designed for freelancers and small businesses, automating all from invoicing, contracts, and scheduling to payments. During my analysis, I liked how it automates follow-ups and payment reminders, so you don’t need to chase clients.
With customizable workflows, you can manage project timelines, proposals, and bookings in one place. The cheapest plan (Starter) starts at $19.00/month and if you want to test it out – there’s a 7-day free trial.
6. Insider – best AI-powered customer data platform
| Starting price: | Custom |
| Free trial: | No |
| Best for: | Enterprises |
| Learning curve: | Moderate |
Insider is a customer data platform powered by AI that lets you customize marketing campaigns with real-time insights. I found its predictive analytics pretty impressive, as it can pinpoint customer behavior and recommend the most effective engagement tactics.
This tool is a centralized software for web, app, email, WhatsApp, and SMS marketing management and allows to personalize customer experiences across various channels. Insider doesn’t disclose its pricing but that suggests it’s for enterprises that require sophisticated AI-driven marketing automation.
Best digital marketing tools for email marketing
7. GetResponse – best all-in-one email marketing platform
| Starting price: | $19.00/month |
| Free trial: | Yes |
| Best for: | eCommerce |
| Learning curve: | Easy |
GetResponse is an all-in-one email marketing platform. It combines automation, landing pages, and webinar capabilities. What I found useful was its integration of email campaigns with lead generation tools like popups and signup forms, as it makes it perfect for small eCommerce brands.
The platform offers pre-built automation workflows, AI-powered email recommendations, and insightful analytics to track the performance of your projects. The $19.00/month Starter plan unlocks advanced automation, webinars, and segmentation options. However, you can try all plans with a 30-day free trial.
8. Omnisend – top email marketing tool for eCommerce
| Starting price: | Free (up to 250 contacts); $16.00/month |
| Free trial: | No |
| Best for: | eCommerce businesses |
| Learning curve: | Easy |
Omnisend is a marketing platform for eCommerce brands, focusing on email and SMS outreach. During my analysis of Omnisend, I highlighted these functionalities: its ability to automate tailored emails, cart recovery notifications, and product suggestions, which significantly boost sales for online retailers.
This tool makes the process of targeting shoppers based on their purchasing habits easier. The free plan allows up to 250 contacts, while the $16.00/month Standard plan unlocks advanced automation features and SMS marketing options.
Best digital marketing tools for SMS marketing
9. EZ Texting – leading SMS marketing software for small companies
| Starting price: | $25.00/month |
| Free trial: | Yes |
| Best for: | Local services, event organizers |
| Learning curve: | Easy |
I chose the EZ Texting tool as it’s an easy-to-use yet effective SMS marketing platform for small businesses. It‘s best for bulk messaging, automation, and audience segmentation which simplifies campaign management. I personally found features such as text-to-join, link tracking, and MMS capabilities most useful.
The $25.00/month plan comes with text-to-join features, link tracking, and autoresponders. Additionally, analytics give insights to help improve messaging and customer interactions without a hitch.
10. Textmagic – best pay-as-you-go SMS marketing tool
| Starting price: | $24.50/500 texts |
| Free trial: | Yes |
| Best for: | Businesses with occasional SMS needs |
| Learning curve: | Easy |
Textmagic is a flexible SMS marketing platform that operates on a pay-as-you-go model, so it’s best if you want to avoid monthly subscriptions. It offers features like bulk messaging, two-way communication, and automated replies without long-term contracts, which I found practical.
Great for occasional promotions, appointment reminders, or customer support, you pay only $0.049 per SMS, keeping costs manageable. It also integrates easily with CRMs and email services for seamless use.
Best digital marketing tools for social media management
11. Hootsuite – all-in-one social media management tool with easy post scheduling
| Starting price: | $99.00/month |
| Free trial: | Yes |
| Best for: | Social media managers |
| Learning curve: | Easy |
Hootsuite is a popular social media management platform that does scheduling, monitoring, and engagement across multiple channels. I’ve been using its unified dashboard and it’s really easy to organize posts for Facebook, Instagram, Twitter, LinkedIn, and more.
Additionally, its social listening and analytics tools provide valuable audience insights. The $99.00/month plan supports up to 10 social accounts and includes team collaboration and ad management features.
12. Sprout Social – best social media platform for analytics and reporting
| Starting price: | $249.00/month |
| Free trial: | Yes |
| Best for: | Brands and agencies |
| Learning curve: | Steep |
Unlike Hootsuite, which is best for solopreneurs and is comparatively affordable, Sprou Social is another more advanced social media platform best for brands and enterprises. Unlike other tools, I found its advanced engagement reports, audience demographics, and competitor analysis extremely useful for tracking performance.
It integrates with Facebook, Instagram, LinkedIn, Twitter, and TikTok and offers AI-powered social listening. The Standard $249.00/month plan includes custom reports, sentiment analysis, and CRM integrations.
Best digital marketing tools for SEO
13. BuzzStream – best tool for link building and outreach
| Starting price: | $24.00/month |
| Free trial: | Yes |
| Best for: | SEO professionals |
| Learning curve: | Moderate |
BuzzStream is a specialized outreach tool for link building, influencer marketing, and PR campaigns. The main points I highlighted during my analysis were its prospect discovery, email tracking, and relationship management, reducing manual tasks. With features like automated follow-ups, bulk email outreach, and integrated CRM, it boosts link-building efficiency.
At $24.00/month (Starter plan), BuzzStream includes email tracking, campaign oversight, and contact management, so the SEO and content marketing team could really benefit from this platform.
14. SE Ranking – all-around SEO platform for small companies
| Starting price: | $65.00/month |
| Free trial: | Yes |
| Best for: | SEO professionals, agencies |
| Learning curve: | Easy to moderate |
SE Ranking is a flexible SEO tool with a range of features like rank tracking, keyword research, website audits, and backlink monitoring, all at a reasonable cost. During my demo, I really appreciated the real-time ranking updates and in-depth competitor analysis, which was super helpful for keeping tabs on SEO performance.
The cheapest SE Ranking plan is $65.00/month (Essential). It’s a great pick for small-scale companies that want a professional SEO tool at an affordable price.
15. Similarweb – top-ranking competitive analysis tool for marketers
| Starting price: | $199.00/month |
| Free trial: | Yes |
| Best for: | Digital strategists |
| Learning curve: | Moderate |
Similarweb is a powerful competitive analysis tool with traffic insights, audience demographics, and industry benchmarks. When analyzing this tool, I could see where competitors' traffic comes from, which keywords drive results, and which marketing channels they rely on, so it’s an incredibly powerful tool for strategy planning.
Similarweb’s cheapest plan is $199.00/month – it unlocks extensive competitor tracking, ad intelligence, and keyword research – fundamentals for serious marketers.
16. SEMrush – best overall SEO and keyword research tool
| Starting price: | $139.50/month |
| Free trial: | Yes |
| Best for: | SEO professionals |
| Learning curve: | Moderate |
SEMrush, unlike SEO-focused tools, is a digital marketing suite with tools for SEO, advertising, content marketing, and social media analysis. I was impressed by its extensive keyword database, which includes search volume, keyword difficulty, and SERP features for easy ranking opportunities.
The standout feature is the SEO writing assistant, which evaluates content in real-time for readability, tone, and keyword optimization. While the $139.50/month price may seem steep, its features like advertising research make it valuable for digital marketers.
Best digital marketing tools for marketing analytics
17. Mixpanel – best analytics tool for tracking user behavior
| Starting price: | Free (limited); $24.00/month |
| Free trial: | Yes |
| Best for: | Product teams |
| Learning curve: | Moderate |
Mixpanel is an advanced analytics tool designed to help you track user interactions, analyze customer behavior, and optimize conversion funnels. I found its real-time event tracking invaluable for understanding user engagement.
Mixpanel emphasizes behavior-based tracking and lets marketers segment users, create funnels, and monitor retention rates. The free version suits startups, while the $24.00/month plan has features like A/B testing, cohort analysis, and predictive analytics.
18. AlphaSense – best AI-powered market intelligence tool
| Starting price: | Custom |
| Free trial: | Yes |
| Best for: | Analysts & researchers |
| Learning curve: | Steep |
AlphaSense is an AI-powered market intelligence platform, which helps companies analyze industry trends, competitor strategies, and financial documents using advanced natural language processing (NLP). I was really impressed by its capability to quickly sift through millions of documents to extract key insights.
Popular among investment firms, Fortune 500 companies, and research teams, AlphaSense monitors market shifts, earnings call transcripts, and analyst reports. However, its pricing is undisclosed and it doesn’t offer any free plans.
19. Adobe Analytics – enterprise-level marketing analytics platform
| Starting price: | Custom pricing |
| Free trial: | No |
| Best for: | Large businesses |
| Learning curve: | Steep |
Adobe Analytics is a top-tier analytics platform with deep insights into customer interactions, traffic sources, and marketing effectiveness. I was particularly impressed by its AI-driven predictive analytics and real-time data tracking, which can help you make an informed decision.
Adobe Analytics offers 3 plans: Select, Prime, and Ultimate, however, the pricing is undisclosed. Its custom pricing structure is useful for bigger companies requiring detailed data analysis and integration with other Adobe solutions.
Best digital marketing tools for digital PR
20. Prowly – best PR and media outreach platform in 2025
| Starting price: | $369.00/month |
| Free trial: | Yes |
| Best for: | Startups and agencies |
| Learning curve: | Moderate |
Prowly is a useful platform for PR and media outreach which companies create press releases, manage journalist contacts, and share news efficiently. My analysis showed that Prowly is effective for organizing PR campaigns and following up with journalists.
It includes a media contact database, a newsroom builder, and press release distribution tools. At $369.00/month, Prowly is an excellent choice for startups, agencies, and PR pros. It also offers a 7-day free trial.
21. Newswire – top-quality press release distribution service
| Starting price: | $349.00/month |
| Free trial: | No |
| Best for: | PR agencies |
| Learning curve: | Easy |
Newswire is a top-tier service for distributing press releases that help companies improve their media presence and improve brand recognition. When I was researching it, I loved its ability to share content with leading news organizations, which significantly raises visibility on digital channels.
The service includes features like SEO optimization and focused distribution to connect with the appropriate audience. Priced at $349 per release, it’s a high-quality tool if you want to get press coverage quickly.
Best digital marketing tools for marketing automation
22. Brevo – best email and SMS marketing automation software
| Starting price: | Free (up to 300 emails/day); $9.00/month |
| Free trial: | Yes |
| Best for: | eCommerce businesses |
| Learning curve: | Easy |
Brevo (formerly Sendinblue) is a budget-friendly marketing automation tool that covers email and SMS campaigns, automation workflows, and CRM features. It lets you create automated sequences and segment contacts easily – no technical skills are needed.
The free plan lets you send up to 300 emails per day. The cheapest premium plan starts at $9.00/month. It includes advanced automation, A/B testing, and unlimited email sending, so for those who need a simple all-in-one tool, I’d recommend Brevo.
23. Klaviyo – top marketing automation tool for eCommerce
| Starting price: | Free (up to 250 contacts); $20.00/month |
| Free trial: | Yes |
| Best for: | eCommerce brands |
| Learning curve: | Moderate |
Klaviyo is a data-driven marketing automation platform built specifically for eCommerce brands. When I used it, some of the features I highlighted were its deep customer segmentation, abandoned cart recovery, and predictive analytics – all made with online sales in mind.
This platform integrates with Shopify, WooCommerce, and Magento, this way allowing you to send personalized email and SMS campaigns based on shopping behavior. The free plan allows up to 250 active profiles. The premium plan starts at $20.00/month.
How did we select these marketing tools for small business?
Every recommendation you’ll find here is based on independent research. Our goal is to give you honest, well-researched insights so you can make informed decisions about these online platforms.
If you're wondering how we test digital marketing tools, we follow a structured approach – together with the research team, we spent 400+ hours checking out 30+ providers across 20+ categories analyzing features, performance, pricing, and real-world scenarios to make sure our recommendations are useful. I’ll give you an inside look at how we investigated these tools:
- Availability and ease of use. We looked for cloud-based, accessible platforms that work across devices so teams can collaborate from anywhere. The tools also had to be intuitive, with a dashboard that doesn’t require hours of tutorials just to get started. If we found ourselves stuck on step one, we knew small businesses wouldn’t have time for that either.
- Reliability and performance. A platform should also work smoothly when you need it most. We checked uptime reports, speed tests, and real user reviews to make certain each tool handles automation, data, and integrations without frustrating slowdowns or crashes.
- Cost and scalability options. You might not always have a big budget, so we prioritized tools that offer solid free trials, fair pricing, and plans that grow with you. We selected the options that start affordable but don’t limit you as your business expands.
- Use cases. Reliable marketing platforms actually help you get results. We looked for tools that automate workflows, tasks, and provide valuable insights – be it SEO, email, social media, or CRM – without unnecessary features.
What are digital marketing tools?
I define digital marketing tools as software that helps businesses run, optimize, and measure their marketing efforts more efficiently. When I started working in marketing, it felt too much juggling various platforms – email, social media, SEO, and analytics. However, with the right tools, tasks that once took me hours, such as tracking campaign performance, can now be completed in minutes.
These tools are not exclusive to large companies. They also benefit freelancers and solo entrepreneurs, allowing them to save time and connect with their target audience. For instance, rather than posting on social media every day, platforms like Hootsuite allow you to plan and schedule content weeks ahead, and SEO tools such as SEMrush assist in monitoring rankings.
At the end of the day, digital marketing tools help you work smarter (not harder) and allow you to dedicate more time to strategy and creativity instead of repetitive tasks.
Benefits of using digital marketing tools
Over the years, I've learned that the right marketing tools not only save time but also improve your workflow. Whether you're a solo entrepreneur or managing a growing company, these tools simplify processes, improve decision-making, and boost engagement. Here’s how they achieve this:
- Improved efficiency. In the beginning, I spent the majority of my day manually tracking campaigns and posting content. With tools like Hootsuite, I can now schedule social media posts ahead of time, and Brevo automates my email sequences, turning hours of effort into mere minutes.
- Data-driven decision making. In marketing, there's no room for guesswork. Platforms such as SEMrush and Similarweb provide real-time data on website traffic, competitor tactics, and keyword performance. I leverage these insights to refine my campaigns and focus on what truly drives results.
- Cost-effectiveness. Building a full-fledged marketing team can be costly, but automation tools bridge that gap. For instance, Klaviyo manages my email marketing without needing a dedicated expert, while Prowly provides PR and media outreach tools without the need for an expensive agency.
- Enhanced customer engagement. Today’s customers want quick, personalized responses. Marketing tools like Omnisend allows that. You can send targeted messages based on customer actions, and chatbots on platforms like HubSpot make sure that conversations continue without a hitch, even after hours.
- Scalability. As my projects expanded, so did my marketing requirements. Rather than switching tools, I turned to ClickUp for managing larger campaigns and Pipedrive to accommodate a growing customer base. The right tools scale alongside your needs.
How to choose the best digital marketing tools
I’ve discovered that the top digital marketing tools are not just about their features – they should simplify your work. Some platforms may seem impressive at first but can be difficult to use or lack important integrations. Here’s what I consider when selecting the right tool:
- Ease of use. A tool should be straightforward from the start. If I need to sift through countless tutorials just to begin, it’s a no-go. In our research, we favored platforms like ClickUp and Pipedrive, which have user-friendly dashboards and minimal setup time.
- Growth potential. As marketing demands increase, tools should adapt accordingly. I prefer platforms like Brevo and Klaviyo that offer budget-friendly plans but also provide advanced features when necessary, so you won’t need to change software later.
- Connectivity. Marketing is most effective when everything is linked. I looked into whether tools like SEMrush, HoneyBook, and Sprout Social can easily connect with CRMs, analytics, and automation tools, which helps cut down on manual tasks.
- Data and insights. Relying on guesswork isn’t effective. The best tools, such as Mixpanel and Adobe Analytics, deliver clear, actionable insights without overwhelming you with data – so you can see what’s actually working.
Conclusion
Here it is – 23 top digital marketing tools that can help you make your workflow smoother, automate your tasks, and supercharge your results. By now, you should have a good understanding of what to consider when looking for these platforms and which ones might suit you best.
With so many choices out there, picking the right tools can really impact how effectively you work. Whether you're handling social media, improving SEO, or automating your emails, the right software can save you time and increase your productivity.
I suggest you give a few of these tools a try, check out their features, and see how they can help you simplify and grow your marketing efforts.
FAQ
Which tool is best for digital marketing?
There isn’t a single best tool that works for everyone. Some tools are better for SEO, while others focus on automation, social media, or CRM. The best choice is one that integrates with your workflow and helps you achieve measurable results.
Are free marketing tools reliable?
Yes. Some free tools are useful but often limited. Free plans can cover basics and be good for 1 user but for advanced features, consider upgrading to a paid version.
Which tools are best for beginners?
Most tools on this list are beginner-friendly but ClickUp, Omnisend, and HoneyBook stand out for beginners. They have simple designs and quick setup, which help you start without a lot of difficulty.
How to measure ROI from digital marketing tools?
Focus on key metrics like lead conversions, engagement rates, and revenue growth. Tools like Adobe Analytics and Mixpanel offer reports to help you track performance and check if your marketing investments are effective.
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