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AI Website Builder – useful or just a gimmick?

Artificial Intelligence is now implemented into website builders. Modern technology is now used to help anyone make custom, alluring websites with no web development skill required. Does the idea of AI simply and quickly building a website interest you?

Having AI implemented into your website builder means that there’s no need for coding or, in some cases, building your website from the ground up – you start making changes to the existing nice foundation, making your job easier and less time-consuming.

Here are the 5 best AI website builders I could find. I hope you like it – if not, I might be replaced by a robot. No pressure.

AI Website Builder: overview

  1. Wix – easy to use AI website builder
  2. Zyro – experimental AI features
  3. SITE123 – quick and easy AI website builder
  4. Jimdo – simple AI website builder
  5. Websitebuilder.com – elemental AI features

1. Wix – renowned for its easy-to-use AI website editor

Setup time3 minutes
AI toolsGenerate a website + editing
Free versionYes
Best forDesign and editing freedom

Wix has been around for ages and is one of the most popular and functional website builders in the market. It has an entire AI-based editing interface (which designs your website in minutes!), over 800 templates, and lots of cool features – I can see why it’s such a stalwart of the website-building industry.

Using Wix

Wix is one of these website builders I find myself putting in almost every suggestion list because it is just so versatile.

When I first signed into my newly created and totally not used before account, Wix asked me: “Hey, you like websites? I got plenty, what kind of thing are you looking for?”.

wix starter question

Okay, maybe I’m paraphrasing. But you get the idea. It’s interesting approaching things with an AI state of mind for this piece – as I started to notice the small things. Sure, this isn’t really an example of an advanced piece of Artificial Intelligence, but Artificial Intelligence it is.

Since I have been ‘learning’ to play ukulele for about 5 years now and I needed to choose a niche for my website, naturally, I chose the Music option.

Moving on, taking the usual approach of building websites and turning it into a multiple-choice exam may sound like a bad idea, but Wix makes it work. 2 options are given, Wix Classic, and most importantly for this article, Wix ADI.

ADI stands for Artificial Design Intelligence. So, AI but slightly more complicated. Whatever it is named, it is a novel and interesting way to build websites.

wix choose an editor

I was asked a lot of questions. I guess AI needs a lot of info to do its best work, so it makes sense.

wix adi musician website
wix adi musician website 2

After inputting all of my information, I was asked to pick a theme. Now, this is somewhere that Wix ADI differs, quite drastically, from Wix Classic with its hundreds of design options. There are just 6 choices of themes, but don’t get this confused with templates. The theme is just that: fonts, colors, styles.

wix adi pick a theme

I chose ‘Emerge’ as it looked like a nice balanced and clean color palette. Boy, was I a fool.

wix adi homepage design

It turns out that Wix ADI gave me the choice of a theme to feel like I have power, but in reality, the robot overlords were in control the whole time. I should’ve known better, really.

So, after choosing a theme I was asked to pick my favorite homepage design...none of which were similar to the color palette in the theme I picked. Nevertheless, they were all quite attractive – I ended up going for the one in the middle.

Moving swiftly on, the next part of the process was adding pages to the site I’d created but still not seen. Patience is a virtue, isn’t it? I didn’t bother adding anything at this point, as I already chose the main pages I wanted earlier on in the setup.

wix adi add pages

In addition to generating a design for me, Wix ADI automatically created content for my site and put in some relevant, royalty-free images. Using my business info and anything it can find about me online, ADI pre-filled the pages so I don’t have to do a thing – your website is literally ready to launch in 3 minutes, as is.

Well, that is how it works in theory, at least.

And finally, after about 5 minutes of playing with setups, I was in.

wix adi editor

It’s a little barebone once everything loads up, I could tell that this builder is aimed at those with little-to-none website-building experience. But for that demographic, it is genuinely great. Simple, clean, and efficient use of space, clearly defined areas that the user can edit. Good stuff. A nice touch that I believe is recently added to Wix’s ADI is the ability to customize a lot more deeply than before.

wix adi deeper customization

This is most easily noticed in the ‘Design’ tab, where I could change the colors, fonts, animations, and plenty more of my website. This customization goes even deeper than usual, allowing me to pick the exact HEX color I wanted, and mix and match fonts until my heart was content.

wix adi colors

But within the template, customizing won’t be as simple. Sure, colors and fonts can be changed, and that’s neat. And you can get everything automatically matched to your logo, as well as add some animations to make your website more...animated. Move away from that though, and you’ll encounter some things that are unnecessarily complicated.

In comparison, you get a lot more flexibility with regular Wix templates, which is one of the biggest reasons why lots of people prefer the Classic Wix Editor over Wix ADI. But if you don’t need to obsess over every little detail to make it uniquely yours, Wix ADI will be perfect. It’s simple, and it gets the job done.

If I did ever find myself lacking customization options, however, Wix has an ace up its sleeve. You can move from ADI to the classic editor at just the push of a button. So, if you’ve decided that you want more options, more control over your website, Wix has you covered.

There is a key point to remember though – once you go classic, you can’t go back to ADI. If you want to know more about the classic editor, feel free to check out our Wix review.


Wix’s pricing is pretty well thought out, with most price ranges well-catered for. Wix offers 7 paid plans. Four of them have no eCommerce functionality, three do – depending on what type of website you’d like to have, be prepared to pay a little extra.

  • Combo ($16.00 a month) – 2 GB of storage, 0.5 video hours, no Wix ads on your site
  • Unlimited ($22.00 a month) – 5 GB of storage, 1 video hours, site booster app
  • Pro ($27.00 a month) – 50 GB of storage, 2 video hours, site booster app, visitor analytics app, events calendar app, and priority customer care
  • VIP ($45.00 a month) – 100 GB of storage, 5 video hours, professional logo, priority customer care
  • Business Basic ($27.00 a month) – 50 GB of storage, 5 video hours, customer accounts, secure online payments
  • Business Unlimited ($32.00 a month) – 100 GB of storage, 10 video hours, $300 ad voucher
  • Business VIP ($59.00 a month) – unlimited storage, unlimited video hours, customized reports

Wix does offer a free website, but it doesn’t come with all the bells and whistles. Things like a free domain for the first year, no Wix ads, and free SSL certificates you’ll find in the paid plans.

Overall, Wix ADI is the best website builder in terms of AI functions. It has clear structures, good design & customization options, and generally, the answers you give will lead to the results you want.

If you’re just starting with your websites, or just want a website done very quickly, Wix ADI is a great platform. You don’t need to try and guess what to do with all the elements or where something’s supposed to be. And if you happen to need more flexibility, you can always switch to a more hands-on Wix Editor.

2. Zyro – looking for experimental AI features?

Zyro user interface
Setup time1 minute
AI toolsGenerate a website + business oriented tools
Free versionNo
Best forUnique AI tools

Zyro is definitely a newbie to website building, but I was really quite pleasantly surprised by the quality on offer – it offers plenty of experimental AI features, that could make growing and advertising your business a piece of cake.

Using Zyro

Zyro is fresh, really fresh. While the other builders that offer any kind of AI functionality save it only for the set-up, Zyro goes the other way. It offers an AI website generator in the beginning of your website building process and additional AI tools for your site's content – not only does Zyro offer one or two gimmicky features of the AI variety, it offers six of them.

But we’ll discuss them a bit later.

Now, when you decide to build a website with Zyro you're given two options – to let AI generate your website or to use the regular editor. For the sake of this article, I went with the AI option:

zyro select building option

Then, you'll have to choose a theme. The number of themes available from Zyro is growing every day – right now it's over 130. Not too long ago, this number was in the low 20's, so it’s clear that Zyro is in the game of rapidly releasing new, high-quality templates.

zyro templates examples

The themes can fit a range of different websites, including portfolios, personal sites, online stores, events, businesses, etc. They cover a range of industries and can work for most users and companies.

And after you select one as well as input some information about what kind of site you're making, your site is generated in one minute.

It’s worth putting some thought into picking a theme as soon as you start with the Zyro web builder. This is because you can’t change the theme later without losing progress—which, admittedly, is kind of limiting.

This builder offers some really nice features like a grid for dragging and dropping items into the correct place, and a really nice mobile editing option, but overall you are a little limited with what you can place on the page.

zyro editor example

The design of the Zyro is smooth and uncluttered. All the options are easy to find, for one. Menus, as in the image above, can be collapsed, which enhances the feeling of modernity and cleanliness. Plus, it gives the user a better view of the web page they are editing – see our Zyro review for a great demonstration of the Zyro editor.

Zyro website builder doesn’t really display any tooltips, which can be tricky for beginners, but almost every key function is available by clicking on the buttons at the top of the dashboard. The dashboard doesn’t confuse users with options, so you’ll likely find whatever you need pretty quickly.

Zyro AI business tools

Now, the moment you’ve been waiting for – remember in the beginning when I called the AI features gimmicks? That isn’t really fair, because the features aren’t gimmicks. In fact, many of them are really quite useful.

zyro ai business tools

While Zyro offers six AI tools, I want to start with the two I find the most ground-breaking. The first of which is the AI Writer tool.

zyro ai writer

AI Writer is really a quite fascinating thing – you choose a topic, a category, and a paragraph type (usually ‘About’ or ‘Bio’), then you let the AI do its thing – for example, here it created a short 'about' text for a photographer.

zyro ai writer example text

How cool is that? If you’re a videographer, for example, creating your website to show off your videos, you want to let the visuals do the talking for you, but having interesting and engaging text is essential. That can be hard to come up with when you’re not a writer, so having an AI engine do it for you is just one less thing to worry about.

The second impressive AI tool by Zyro is the AI Heatmap. This tool scanned my website and found the area of the page most likely to attract the user's attention.

zyro ai heatmap

The AI Heatmap is pretty easy to understand since after finding those attractive places it then highlights them using a color scale. This is an incredibly useful feature for eCommerce – as I can easily find out which areas are most likely to capture attention and place my most profitable products there.

zyro ai heatmap example

And now, other tools that are also pretty good – starting a new business is stressful for plenty of reasons, especially if you can’t think of a nice, catchy name. Zyro has us covered though, with its AI Business Name Generator.

zyro ai business name generator

All I needed to do was throw in a few keywords that were relevant to my ideas and what my company was about, and then hit ‘generate name’. The tool then gave me a list of company name ideas to select. If I wasn’t happy with any or they didn’t quite pop in the way I wanted, changing the keywords for more suggestions was a pretty easy solution.

zyro ai business name generator example

Sure, some of the options are, well, interesting, to say the least; but overall it’s a cool tool to use and can help you out if you’re getting stuck for ideas.

Another AI option from Zyro is the AI Logo Maker.

zyro ai logo generator

I would have loved to give this a go, since seeing some examples on Zyro’s website got me intrigued.

It was fairly simple – I received a sample logo, which I could then edit. The Logo Generator let me change all elements individually – such as fonts, size, and the icon according to what my vision for the logo was.

zyro ai logo generator

This logo generator did its job pretty well and left me with a simple logo that I could then download for free. I genuinely like this tool, it's easy to understand and navigate, and it leaves you with a pretty well-rounded logo that you can confidently place on your site or a business card.


Pricing is where things get even better. Zyro is known for two things – experimental AI tools and low low prices. Here’s what the plans can offer you:

  • Website ($2.33 a month) – unlimited storage, visitor live chat, embed code
  • Business ($3.23 a month) – unlimited storage, visitor live chat, embed code, 100 products, 1% commission fee
  • Advanced Store ($14.39 a month) – unlimited storage, unlimited products, 0% commission fee

You only get eCommerce functionality with the more expensive plans, creatively named eCommerce and eCommerce +. But honestly, you get all the AI tools with the cheapest plan, and if you’re looking into building a simple website, the dirt-cheap pricing plan should really sell Zyro for you.

3. SITE123 – when you want a quick and easy AI website builder

Setup time2 minutes
AI toolsGenerate a website + limited customization
Free versionYes
Best forSimple website building

SITE123 has always been a website builder known for its ease of use and simplistic approach. It focuses on the client, especially one looking to get a foothold in the website building industry. SITE123 does that by utilizing its AI tools in the beginning to give a well-rounded website that you'll only need to do some minor edits to.

Using SITE123

SITE123 focuses on the ease of use for the customer, and it does that by shifting its focus from extensive customization to a simplified website building process which carries a little more limitations.

After sign-up, I was quickly taken to a grid-style page, asking which website type I’d be creating.

site123 choosing a type of website

I like planes, so I went for Hospitality & Tourism. I’m running out of things to like though, by the end of this article I’ll be telling you how I love plumbing so much that I chose Handyman Services…

Moving on – I was then asked to name my website and choose the language I would be using.

site123 website name

And that was it, just two questions and I was into the builder itself, where I was greeted by a little pop-up.

site123 new website

If you end up going with the generated content added by SITE123, your site will be ready to launch in 2 minutes. That is, if you don't do any additional tweaks to it.

SITE123 doesn’t really use templates in the way other website builders do. You can easily find the templates tab in the editor. However, this name is quite misleading, since it just is a layout selector. That’s actually quite a nice thing, though, as for people unfamiliar with this whole website building thing, it can sometimes be overwhelming seeing all the options a provider like Wix has.

site123 example templates

In addition to the templates, there is another tab called ‘Website Structure’ – which is much more useful. It allows you to quickly change your entire page layout at once.

site123 website structure

The percentage of the page you can edit is low, with just basic tools like fonts, colors, and toggles for what you’d like in your header/footer. But that’s about it.

It seems like a negative, and for some people, it definitely is one, but for those looking to get started in website building, or those who simply want to set up their site quickly and never bother with it again, it’s probably perfect.

For more experienced users, this focus on ease-of-use leads to an experience that is a little too simplistic.

For example, if you want to change your header fonts, for your menu items, etc; you can do that through the ‘Font’ tab, naturally. However, when you select a font, it changes the entire website. Not just the text or area you’ve selected, not just the page, but the entire website.

site123 font options

It does change the font weight and size automatically to fit your selected layout. This type of customization is the same for many ‘options’ on SITE123, like choosing your color palette.

One thing that SITE123 does well is pages.

site123 pages

There are so many options for users to check out here, with many categories and interesting layouts for the pages themselves. SITE123 actually does something cool here with how they present the page options.

You are given two options – creating a single page for your website or multiple pages.

If you are a small business that just wants to get its name and information out there, just keep all your pages on one homepage.

If you have a blog, a portfolio, a menu, etc, then you can easily switch to multiple pages. It is so simple that it just makes sense, and is something other website builders should implement, too. Curious about the simplicity? Check out our SITE123 review.

Another great feature about SITE123 is that it truly focuses on its customers. SITE123 provides 24/7 support and plenty of contact options including a live chat, email, and a phone line, so any questions you may have will be answered immediately.

SITE123 isn’t a drag-and-drop kind of website builder – it’s more pick-and-deal-with-it. I was given a certain number of layouts for each page, maybe 25, and they are the only options available. This is pretty great for users who are new to website building or those who simply want to pick a template and leave it. However, for those who like to really customize, they’ll be left wanting more.


In terms of pricing – SITE123 is neither cheap nor expensive; it’s very middle of the road. SITE123 offers one free plan and five paid ones:

  • Basic ($12.80 a month) – 10 GB of storage, eCommerce functionality
  • Advanced ($11.88 a month) – 30 GB of storage, no ads, mailbox
  • Professional ($17.28 a month) – 90 GB of storage, 5 mailboxes
  • Gold ($20.88 a month) – 270 GB of storage, 10 mailboxes
  • Platinum ($45.00 a month) – 1000GB of storage, 25 mailboxes

There’s one weird thing about the pricing though: to get the ability to choose Advanced, Professional, or Gold, you have to be an existing customer of SITE123. And while I want to recommend you to try out the Advanced plan, you’d have to purchase Basic first.

SITE123 is mainly adjusted towards simple one-page websites. But it does that pretty well – implementing the AI tools in the beginning that guarantee a quick and easy setup, you can create a great website in no time.

4. Jimdo – simple AI website builder... that's all

Setup time4 minutes
AI toolsGenerate a website + editing + some content
Free versionYes
Best forPersonalized experience

One of the main features that Jimdo talks about is its ease of use. With the help of its AI editor, Jimdo removes all the fluff and extra stuff from the equation. To put the customer front and center Jimdo adds specific questions to give a personalized building experience and fills the website with pre-made content.

Using Jimdo

Jimdo goes down a similar path to Wix, offering two ways to build your website. There is the traditional site builder that most alternatives offer, and there is the new Dolphin AI site builder. Jimdo claims you can make a website with Dolphin in just 3 minutes (if you checked out the table in the beginning, I made my site in 4).

jimdo choose a website type

The first thing I was asked was not what kind of website I’d like to create, but what I’d like to create – website, shop, or blog. Now, personally, I think these are all technically types of websites, but nevermind.

I chose the website option, because, well, it’s a website builder. The next question made me smile.

jimdo choose an editor

I really like the way this copy is written. It’s almost like “make a beautiful website with our AI or make something absolutely dreadful yourself.” Interesting choice.

I, naturally, want a beautiful website, so I went for the option on the left.

Next up, I’m asked if the website is going to be managed just for me, or by a group, maybe colleagues or staff. I haven’t really seen this being asked by any of the other website builders. And this tool ends up creating a copy about your team throughout your website based on your answer.

jimdo website management question

The rest of the setup is quite long, so here is a collection of screenshots, demonstrating that the setup is based on questions:

jimdo website goals
jimdo website type
jimdo website style

Okay, after all of that, I was about 10 minutes into the process and I finally got to see the website that Dolphin AI built for me. Let me tell you, I was pleasantly surprised.

jimdo website with dolphin ai

Sure, it isn’t the most off-the-wall or inspiring website, but to get a clean, modern site like this with no customization from myself, well it was a nice surprise.

The problems begin once you’re into the builder itself. Jimdo reminds me of Zyro a little. One, it’s a really nice and clean setup, but once you get into the actual building process, there is a lot to be desired. Two, once you have a template chosen (or have one created for you by the AI builder), you’re pretty much strapped into the provided layout.

jimdo website editing

The DIY website builder is a good classic drag and drop, but despite that, it doesn’t just let you drag anything and drop it anywhere. You can insert certain elements to the page, but you’ll need to neatly follow the provided structure.

While I was given a ton of options for customizing fonts and colors, actually changing blocks and elements was not possible. I could replace blocks, but I couldn’t change the ones I currently had. For instance, you can see here that to add a feature I can only add a block in a specific, predetermined space:

jimdo adding elements to site

Jimdo is simple to use, which makes it pretty hard to mess up your website in a way that can't be fixed. Well, for me anyway, I don't know what you're planning to do...

When using the AI builder, you’re given even more structure (with that comes limitations). With this option, you have less ‘drag-and-drop’ and more 'get-what-you're-given'. You ARE able to customize the styles on the page (like colors, fonts, etc), and you can add a section or widget, but you definitely are not able to add elements wherever and whenever you like.

Coming back to setting up your website – if you selected that a team will be working on this website together, Jimdo makes sure to include several copies that clearly aim to demonstrate that to your site visitors:

jimdo copy for teams

All in all, I like Jimdo – it’s a fun process and has lots of potential. It creates really beautiful designs and the setup is incredible for someone who is new to this field.

It has some teething problems, as expected, but I believe that in the future if it gets to grips with the nitty-gritty stuff a little more, it could be a real powerhouse.


Jimdo offers 1 free and 4 premium plans for your website:

  • Play (Free) – basic website building, .jimdosite.com subdomain
  • Start ($9 a month) – free domain, ad-free website
  • Grow ($15 a month) – Search Engine Optimization, social marketing
  • Basic ($15 a month) – all basic shop features
  • Business ($19 a month) – product variants, social selling, discount codes

Jimdo isn’t the cheapest AI website builder, with the ‘Start’ plan only offering two things more than the free option – a free domain and an ad-free site. Personally, I don’t think that is worth $9 per month, but maybe I’m cheap.

Interestingly, users are only able to utilize SEO (Search Engine Optimization) and visitor analytics after purchasing the $15 per month ‘Grow’ plan. Quite a strange decision, but hey, if it works for them, then who am I to judge.

Jimdo certainly makes creating websites quite easy, especially if you need something that’s done for you and requires little customization (as long as you choose the AI builder, of course). It is a straightforward and easy-to-use editor which means getting yourself up and running is really easy.

5. WebsiteBuilder.com – all the key AI features

Setup time3 minutes 30 seconds
CustomizationGenerate a website + simple editing
Free versionYes
Best forPesonalized experience

WebsiteBuilder.com pretty much does what it says on the tin. It offers a minimalistic building process, giving its users functionality and AI tools that ask questions and make sure you like what you’re building every step of the way.

Using WebsiteBuilder

Containing many of the basic tools needed to build a website, WebsiteBuilder.com will enable you to do the simple stuff with relative ease.

The setup process is really easy, in fact, I didn’t even need to create an account to start making a website.

The first question, as is usual, is asking what kind of site I am planning to create. The usual suspects are shown, and you can simply type in whatever you desire in the search box, and the AI will use that to create a new web page.

website builder start page

It’s pretty simple and subtle, but it works surprisingly quickly and effectively.

Next up, I had the opportunity to pick in between color schemes, font pairs, and navigation style options.

website builder setup questions

A simple setup, then. I actually quite enjoyed it though, as this simplicity and quick flow allowed me to get into actually building the website sooner.

Once I got in, I was then asked to sign up for a free account. The entire website building process along with the signing up took me 3 minutes 30 seconds. Bear in mind, at this point most providers are showing their plans front and center, in an attempt to push for a sale. Not WebsiteBuilder.com; I haven’t seen an ‘upgrade here’ button yet.

website builder editor

The issues begin with the builder itself. It is a bit, well, cluttered. Everything is kind of in your face all at once, and it can be quite distracting, especially on a smaller display.

In terms of functionality, I’d say it’s quite a fresh approach to website building.

website builder intuitive editor

Take, for example, the layout for pages. Instead of simply listing all the layout types, or showing some vague iconography symbolizing how my page could look, instead, there is a simple and intuitive carousel menu. All I do is click the arrows on the right menu, and I’m shown exactly what option I’ll be left with. Pretty neat, in my opinion.

If you don’t have a logo for your company yet, WebsiteBuilder.com makes it possible to create one, supposedly unique and personalized.

The integrated AI Logo Maker is supposed to simplify the process of logo creation for people who aren’t very design-savvy. All I needed to do was type in my company name and let the AI do the rest.

websitebuilder logo maker

And it works….surprisingly well? A nice selection with multiple design styles available. I did enjoy how it took into account my website's color palette. And while the logos aren’t the most original designs ever, but for a free tool? It wasn't half bad.

Whatever else can be said about WebsiteBuilder.com, it’s indisputable that the editor itself is now both modern and easy-to-use. The tools it provides are simple and convenient, and the learning curve is very low.

Psst… you can read more about the efficiency of this builder in our WebsiteBuilder.com review...

It is straightforward enough to allow a novice to learn it in its entirety in just half an hour or so. As with most modern website builders, individual content elements are designed into blocks or sections.


WebsiteBuilder.com has a few plans available, starting from a basic free site, and going all the way up to a massive $11.18 per month. Riiiight, so just a couple dollars more than Jimdo’s entry-level plan… Well, here’s what the plans can offer you:

  • Free – option for testing out the platform
  • Premium ($7.58 a month) – free domain, sell up to 5 products, start email campaigns
  • Business ($7.98 a month) – sell up to 10 products and do more email marketing
  • eCommerce ($11.18 a month) – no eCommerce transaction fees, bigger email campaigns

Anyway – as you’d expect, the more you pay, the more you get. In this case, you get more opportunities for successful e-stores.

Do you need an AI website builder?

In short: it depends. AI Website builders are very rarely, actually, never, solely reliant on AI, it’s usually just an extra feature to throw out as a cool marketing term. Some website builders, as we’ve seen, can and do utilize AI in a useful and sometimes even cool way.

The main selling point of AI is automation; i.e. making our lives easier. As such, it comes with pros and cons when building a website.

AI website builder pros:

  • Innovative tools
  • Time management
  • Ease of use

If the name of the game for you is simplicity, ease-of-use, and time management, AI website builders can help you tremendously. As I’ve seen from the website builders tested in this article, sometimes the ability to simply enter keywords or choose your ideal business area and receive templates, colors, and design suggestions can make the whole process of getting started much easier.

While it is a pity, most AI Website builders here have their automation and intelligence levels restricted to the setup and intro areas, and that’s fine by me, as this is usually the part of the process that new users could struggle with.

But, some do take it to the next level. Zyro, for example, doesn’t use much automation in the setup, but once you’re into the builder itself, there are plenty of AI features available. Is this the future of website builders? Well, yes and no.

Indeed, it can be the future. Experimental features like AI writers and AI heatmaps, I can certainly see these tools becoming more and more useful as AI becomes more intelligent. A whole heap of websites use the AI heatmap technology already as it helps them determine the most appealing and eye-focussed areas on their page. This can help as a sales tool, it can help with user-purchase funnel flows, too.

However, the whole premise of AI taking over the website building arena is more fiction than fact. Maybe someday this will be the case, but we’re plenty of years away from that right now.

AI website builder cons:

  • Design and editing limitations
  • AI functionality isn't extensive
  • Restrictions when moving a website

With every pro, there is usually a con, and as usual, that is also the case here. Websites are complicated. Over the years, website building technology has allowed something that previously only the very tech-literate and skilled could do to become so mainstream that even my grandmother could do.

However, with that comes restrictions. Sure, if you really want to and you have the know-how, creating a website totally from scratch, writing the code, self-hosting, etc; is still possible. But for the majority of us, being able to create something functional, beautiful, and easy-to-build is probably more attainable.

Unfortunately, calling some of the features offered AI is a bit misleading, as Artificial Intelligence (in website builders) is mostly sales talk, as there is very little actual intelligence here. Most of the time, AI is used for helping users get started with a website they can then edit later if they want to. It’s not a super complicated machine learning situation, it’s more “if user presses option A present them with options B, C, and D”.

It’s not a surprise that website builders restrict everything what is possible with websites. Each builder has a feature set, and while many are similar, most have one thing in common. You have to pay a monthly fee, and you are usually tied to that provider for life.

Best AI website builders: final recommendations

AI, in my opinion, is simply a way of making website builders more appealing for those who don’t have the time, effort, or skills required to build a website from scratch, and that is a big, big market.

There are so many options for an AI website builder, that it still can be pretty difficult to choose the right one. So let’s look over my picks for you one more time:

  • Wix – is one of the best website builder, AI or not. From ADI ease to the complexity (if necessary) of the classic editor, Wix has it all.
  • Zyro – offers some really nice templates and its AI features are pretty functional and easy to use.
  • SITE123 – does things its own way, with its unusual template options and simplistic editing interface.
  • Jimdo – has some interesting AI features, like Dolphin, but overall it feels a little like Wix mini, just more expensive.
  • WebsiteBuilder.com – it’s much improved from a few years ago, with some great AI tools.

If you looked through these options and decided that hey, an automated website builder might not be for you, check out our list of best website builders. Maybe more options would help you choose your pick?

And here you go – these are my top picks for the best AI website builder. Choose the one with the features you love the most and you’ll be making beautiful websites in no time.