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Best AI website builders: use AI to generate sites (2023)

Creating a website has never been easier, thanks to website builders. These online tools serve both beginners and veterans alike, simplifying the process to a few effortless steps. They provide the ultimate foundation, allowing you to channel your creativity into design and content. AI tools that are being implemented while using a website builder makes the process even easier.

Yet, not all AI website builders are created equal. Many fall short in customization, struggle with complex web requirements, lack uniqueness, or come with a hefty price tag.

In this comprehensive guide, we look into the world of AI-generated websites, overviewing their generation process, user-friendliness, feature sets, end results, and pricing.

By the end of this guide, you'll be equipped with the 7 best AI website builders that truly stand out and the knowledge needed to make an informed decision. Read on to find the best AI website builder for your needs and leave behind limited customization and boring designs.

5 best AI website builders (2023)

  1. Hostinger Website Builder – best AI website builder overall with experimental features
  2. Wix – easy-to-use AI website builder with affordable plans
  3. SITE123 – beginner-friendly AI website builder
  4. Shopify – Ecommerce-focused AI website builder
  5. Jimdo – simple AI website builder with basic features

📢 Limited offer: Get Hostinger Website Builder, now 75% OFF + 3 months FREE!

What makes the website builder the best?

Here are the criteria you should take into consideration when choosing the best AI website builder:

AI website building process:
Fast, 2-5 step process
Editor:Drag-and-drop, intuitive, flexible
Features:Website generator, AI heatmap, AI content writer, AI logo maker
Money-back guarantee:14 days or more
  • AI features. The best website builders often include main and supplementary AI features. These may encompass heatmaps for tracking visitor engagement, AI-driven content generators for speedy content creation, and even AI logo generators to establish a professional brand identity swiftly.
  • Customization flexibility. Look for platforms that offer extensive design customization options without limitations. This flexibility enables you to unlock your site's full potential and tailor it to your needs. Following the AI-generated site, the editor should be user-friendly, ensuring easy navigation. Drag-and-drop functionality enhances the editing experience, making it accessible for all users.
  • Customer reviews. Consider checking customer reviews and feedback to evaluate the platform's performance. Real-world experiences can offer valuable insights into the builder's strengths and weaknesses.
  • Price-to-quality ratio. Check the price-to-quality ratio to ensure you are getting the best value for your investment. Evaluate the features, performance, and pricing to make an informed decision. You shouldn’t be breaking the bank to find a reliable provider.
  • Additional features. Explore other aspects like customer support, marketing features, and complimentary offerings. These may include freebies, templates, or resources that enhance your website-building experience.

Best AI website builders – our detailed review:

AI website builders should provide you with fast yet high-quality results and still leave space for your own design edits. So, we tested the usability of the AI tools, editors, and features. Then, we listed the best options based on their AI tools and features, customization price-to-quality ratio, customer reviews, any additional features the provider may have, and more.

1. Hostinger Website Builder – best AI website builder overall

hostinger website builder banner
Setup time:1 minute
Top AI tools:AI website generator, AI writer, AI logo maker
Best for:Personal projects, blogs, small businesses
Current deal:🔥Get Hostinger Website Builder, now 75% OFF + 3 months FREE!🔥

Hostinger Website Builder is the best AI website builder overall. The provider, while relatively new to the market, offers an impressive set of business AI features. Plus, the price is very affordable and the provider offers really great value for money.

AI features. Hostinger Website Builder provides a website generator, AI writer, logo maker, heatmap, and a business name generator. These AI features are still under development, but they’re very useful and can save you a lot of time and effort. What we noticed during our testing is that Hostinger’s AI features are generally more user-friendly and easier to use than the AI features offered by other website builders like Wix ADI or SITE123. However, Hostinger Website Builder AI tools could be improved by making them more accurate and comprehensive, and by adding new features that can help users create more sophisticated and engaging websites.

Flexibility. Hostinger’s editor is really functional – it uses the drag-and-drop structure and lets you add different elements, and sections, change website styles, add a blog, set up an online store, and use analytics. Plus, you won’t have trouble finding all available AI tools since they’re on the left menu bar of the editor. However, we noticed that the AI functionalities may not be suitable for complex websites or websites with specific requirements since it’s focused more on personal blogs or small businesses.

Pricing. Hostinger Website Builder currently offers a single plan priced at $2.99/month. You can try out the builder's demo version before making the commitment. Plus, there’s a 30-day money-back guarantee too. This is the cheapest AI website builder out of the providers we tested that brings along such a broad spectrum of quality features.

To learn more, read our in-depth Hostinger Website Builder review.

2. Wix ADI – renowned for its easy-to-use AI website editor

Setup time:3 minutes
Top AI tools:ADI, AI text creator, Wix Ascend (AI-powered marketing tools)
Best for:Small to big businesses (from beginner to advanced user)
Current deal:🔥Get an additional 10% OFF Premium Wix plans using code 'CyberNews10!'🔥

Wix ADI is a great AI website builder considering it generates a site in less than a few minutes and leaves lots of design choices up to you. It has an entire AI-based editing interface (which designs your website in minutes!) and lots of useful features.

AI features. Wix offers a website builder generator, logo maker, text generator, image optimizer, and SEO optimization. We were surprised by how fast it can generate and customize any website. However, Wix's AI features are still under development and may not be as robust or sophisticated as the AI features offered by other website builders, such as Hostinger Website Builder.

Flexibility. Wix ADI is very intuitive. It’s a drag-and-drop solution that lets you customize everything from buttons, contact forms, lists, design, and color schemes to adding new elements, sections, or a content manager. We have found Wix ADI to be a very flexible builder that allows you to create custom websites for a wide range of clients. We have been able to create everything from simple websites to complex online stores.

Pricing. Wix offers one free plan for testing, but it doesn’t even let you connect a domain. To connect a custom domain to a Wix website, users must upgrade to a premium plan. The premium plan prices start from $16.00/month, and there’s a 14-day money-back guarantee included. This is quite pricey compared to other AI website builders like Hostinger ($2.99/month), so if you’re tight on a budget, it’d be a better option.

To learn more, read our in-depth Wix review.

3. SITE123 – when you want a quick and easy AI website builder

Setup time:2 minutes
Top AI tools:AI editor, logo maker, image optimizer, AI-powered chatbots
Best for:Small business sites (beginner to advanced)
Current deal:🔥SITE123 coupon 40% OFF!🔥

SITE123 is an AI website builder known for its ease of use and simplistic approach. It focuses on the user experience by using an AI website generator, which gives a well-rounded website that you'll only need to do some minor edits to.

AI features. We tested the main SITE123 Artificial Intelligence feature – its automated site generator. It created us a custom site in a few minutes after answering a few questions. While SITE123 isn’t rich in other AI tools, it has a plugin section with plenty of helpful additions to your site. We also tested and really liked the AI email subject line generator Mailmunch. Plus, there’s an app market full of helpful features such as form builders and shopping carts. Some improvements that could be made are making SITE123's AI tools more collaborative, users could get more help from the AI and create more professional and polished websites.

Flexibility. The SITE123’s editor is a straightforward solution with all customization options displayed on the top section of the editor. We discovered that you can choose different design colors, fonts, display options, which was really useful.

Pricing. SITE123 offers 1 free plan and 5 paid plans, with the Basic plan retailing for $12.80/month. And if you end up not enjoying the services, there’s a 14-day money-back guarantee. Even though it’s more expensive than Hostinger AI website builder ($2.99/month), the functionalities of SITE123 are worth the price, especially if you’re a more advanced user.

To learn more, read our in-depth SITE123 review.

4. Shopify – AI website builder for eye-catching online stores

Shopifybanner with website layout
Setup time:4 minutes 20 seconds
Top AI tools:Shopify Magic (suite), AI product recommendations, fraud protection
Best for:Ecommerce, small online stores (beginners)

Shopify is one of the most popular no code AI website builders for merchants. Thanks to it, you will receive insights about analyzed customer behavior and create targeted marketing campaigns that will help you boost your revenue and rank higher.

AI features. Shopify provides a simplistic website generator setup and – a highlight feature – the Shopify Magic text generator. It’s an AI text generator that analyzes heaps of data through books, websites, articles, and blogs to detect patterns and effects between words and sentences. With it, we were able to generate product descriptions, headings, email subject lines, text summaries, and answer burning questions. However, we discovered that it’s not developed enough to always provide sensical results. Shopify AI tools could be improved by making them more accessible to users of all skill levels and by adding new features that can help users automate more tasks and make better and more accurate business decisions.

Flexibility. Shopify is a drag-and-drop website builder that makes difficult tasks easy by giving you a clear and intuitive interface. While testing the editor, we found that its flexibility is fairly limited but you still have all the essentials covered, such as customizing text, columns, images, making collages, and more.

Pricing. The starting price of Shopify is $29.00/month. You get a 3-day free trial to play around with the website builder and see if you like it. That’s a shorter period than some of the market-leading AI website builders provide. Moreover, It’s not the most budget-friendly option and caters more for small businesses.

Find out more about the performance in our Shopify review.

5. Jimdo – simple AI website builder for small businesses and freelancers

Setup time:4 minutes
Top AI tools:Jimdo Dolphin (generator), AI logo maker, AI SEO optimization
Best for:Small businesses, Ecommerce, freelancers (beginner)

Jimdo website builder talks about is its ease of use. With the help of its AI editor, this website builder removes all the fluff and extra stuff from the equation. To put the customer front and center, Jimdo adds specific questions to give a personalized building experience and fills the website with pre-made content.

AI features. Similarly to Wix, Jimdo also offers a functional ADI website builder called Dolphin. It includes responsive designs, search engine optimizations, and image library integration. Plus, we tried to use external tools for setting up live chat, customizing forms, translating the site into foreign languages, and others. We personally enjoyed playing around with the Dolphin generator. However, there’s a lack of support for complex websites. Jimdo AI tools can be improved by making them more comprehensive and versatile, and by adding new features that can help users create more sophisticated and engaging websites.

Flexibility. Jimdo’s editor is a drag-and-drop type of editor where you can easily figure everything out. Adding sections, pages, or domains is as simple as changing the text, alignment, or page design. Even though it’s similar to other editors, we noticed the customization options are still quite limited. No surprise, as Jjimdo's AI features are still under development. For example, you cannot change the size of images in pixels or percentages, and you cannot choose specific fonts.

Pricing. Jimdo comes with 1 free and 4 paid plans (2 for personal sites and 2 for Ecommerce), where prices start at $9.00/month. Additionally, it’s worth noting that the provider offers a 14-day money-back guarantee. It’s not the cheapest option and what it brings to the table – simplistic and basic AI features – might not be worth your money if you’re looking for something more advanced.

6. WebsiteBuilder.com – website builder with all the key AI features

Setup time:3 minutes 30 seconds
Top AI tools:Website generator, AI image optimizer, logo maker, chatbots
Best for:Personal blog, portfolio (beginner)
Current deal:🔥Get up to 60% OFF WebsiteBuilder!🔥

WebsiteBuilder.com offers a minimalistic building process, giving its users functionality and AI tools that ask questions and make sure you like what you’re building every step of the way.

AI features. The AI website generator is very straightforward – it asks what your site is about and whether it’s a blog or a store. Then, it lets you choose a cover image, pick fonts, and choose a color scheme and navigation style. This builder also comes with an additional free AI tool – a functional AI logo maker, which we quite liked while building our mock-up site. It streamlines the process of logo creation for people who aren’t very design-savvy. However, by using more data, WebsiteBuilder.com AI could be used to generate more personalized and relevant results for each user. For example, AI could be used to generate website designs based on the user's industry, target audience, and website traffic data.

Flexibility. While WebsiteBuilder’s design customizability is very limited, it allows you to add sections, pages, edit themes, manage store, blog, and booking settings. We didn’t encounter any issues, however, it’s not for complex websites.

Pricing. The price for premium WebsiteBuilder options starts at $7.58month. Now, if you don’t think that the builder is for you, you can get your money back within 14 days of the purchase. It’s very simple and certainly enough to quickly make a functional website – on a budget, however, for this price, we expected a little bit more.

Read more about the builder in our WebsiteBuilder.com review.

7. Gator – user-friendly and automatic AI website builder

Setup time:3 minutes 30 seconds
Top AI toolsWebsite generator, AI logo maker, image optimizer
Best for:Portfolio, blog (beginner)
Current deal:🔥Get Gator at 55% off, for just $3.46/month!🔥

Gator is another simple yet functional AI website generator that lets you easily create a site in a few steps using its automatic Express mode.

AI features. With Gator’s Express mode, you’ll be asked a few questions to generate the site. Gator isn’t rich in AI features specifically, but it does include an AI logo maker. It generates loads of logos based on your brand and even lets you customize it further according to your needs. We tested this feature and discovered that it’s pretty basic, and suited for blogs or portfolios. Gator website builder AI tools could also be improved by expanding their capabilities and making them more accessible to users of all skill levels, for example, more advanced users focusing on businesses or Ecommerce.

Flexibility. When using the Express mode to generate a site, you get the new Gator editor with more customization options than with the traditional editor. You can add sections and pages, or change themes. Plus, you can even manage your online store settings as well as the blog or booking section. One thing that we didn’t like was that Gator's AI features offer limited customization options, making it difficult to create a unique and personalized website. For example, you cannot change the size or color of the fonts used in the AI-generated content.

Pricing. The prices of Gator start from $3.46/month. In case you change your mind, you can get a refund thanks to the generous 45-day money-back guarantee. Even though Gator doesn’t offer a free plan, these prices are genuinely low for the quality Gator offers.

You can learn more about this builder in our Gator review.

Best AI website builders compared

See how each AI website generator compares in terms of AI tools, free options, and other features:

Hostinger Website BuilderWixSITE123ShopifyJimdoWebsiteBuilder.comGator
Notable AI toolsAI writer, AI heatmap, AI logo makerADI website generatorAI website generatorAI text generator Dolphin ADI website generatorAI website generator and AI logo makerAI website generator
Best forSmall to big businesses (from beginner to advanced user)Personal projects, blogs, small businessesSmall business sites (beginner to advanced)Ecommerce, small online stores (beginners)Small businesses, Ecommerce, freelancers (beginner)Personal blog, portfolio (beginner)Portfolio, blog (beginner)
Free plan✅ (Free with Wix watermark and domain)✅ (free trial)
Free domain name
Price starts from$2.99/month$16.00/month$11.88/month$29.00/month$9.00/month$7.58/month$3.46/month
Money-back guaranteeYes, 14 daysYes, 30 daysYes, 14 daysYes, 30 daysYes, 14 daysYes, 14 daysYes, 45 days

How we tested and ranked AI website builders

We tested dozens of website builders to see which ones offer the best AI tools. We first generated sites, tested the editors, their functionality, and other AI features. Here’s exactly how we researched and tested these AI website builders:

  • Setup and AI website generation. Our testing began with setting up a standard website using AI. We closely examined how efficiently and effectively each website builder's AI tools could generate a complete website with attention to detail, ensuring a fast process.
  • Editor customization. After the initial website generation, we tested the flexibility of each website builder's editor. Our team of researchers looked at whether the builder allowed us to customize and add elements to the generated website. Additionally, we looked at whether AI features, such as text generation and content enhancement, were available for use even after the website had been generated.
  • Additional features. Beyond website creation, we tested other essential features, such as SSL certificate integration. A secure website is crucial, and we ensured that each builder could fulfill this requirement.
  • Customer reviews. In addition to our hands-on testing, we also considered the feedback and reviews from customers on platforms like Trustpilot and similar sites. This allowed us to gather insights into real user experiences and satisfaction with each website builder.
  • Comprehensive evaluation. Finally, we conducted a comprehensive evaluation of each website builder, taking into account various criteria, including features, pricing, customer support, and any additional benefits or drawbacks. Our goal was to provide a well-rounded assessment of both cheap website builders as well as options for bigger budgets.

What is an AI web builder?

AI website builder is a site creation platform that allows you to generate a website using artificial intelligence. This lets you skip the tedious process of building a project from scratch and lets you focus on the site’s content as well as further customizations. AI website builders usually include:

  • AI website generator. The AI website generator is the core feature of an AI web builder. It uses artificial intelligence to generate a custom website for you based on your preferences.
  • AI logo maker. An AI logo maker can help you create a professional-looking logo for your business in seconds.
  • Text generator. A text generator helps generate high-quality content for your website, such as product descriptions, blog posts, and landing pages.
  • Other features. AI web builders may also offer other features, such as SEO optimization, image optimization, and security features.

Of course, generating a website first requires you to fill in some information regarding your project. This includes your brand or company name, type of the project, and maybe even goal or intention. Then, the website is created in a matter of minutes if not seconds.

Some AI website builders come with additional AI-powered tools. This may be an AI writer for generating content fast or an AI logo maker to save some money on a professional designer or simply give your designer ideas.

Do you need an AI website builder?

In short: it depends. The main selling point of AI is automation; i.e. making our lives easier. As such, it comes with pros and cons when building a website.

AI website builder pros:

  • Ease of use. An AI website is primarily meant to make users' lives simpler by streamlining the website-building process. With an AI website, generator users are simply asked a few questions and in just under 5 min they get a custom-made website.
  • Innovative tools. Some AI features might significantly improve your site creation, content production, and even branding processes. Hostinger Website Builder is a good example of that since the builder offers an AI writer, which can generate new content on the guidelines you provide. Plus, there’s a functional and free logo maker that enables you to create a professional-looking logo.

AI website builder cons:

  • Design and editing limitations. While AI is an ever-changing technology that is getting more advanced daily, currently it has its imitations. These can be seen either in the slightly basic design of generated websites or in the editor itself which allows you to make fairly minimal design customizations.
  • AI functionality isn't extensive. AI is primarily meant to help you get online fast. The drawback of that is that there are very few base things that you get to choose from and no extensive features or elements in sight.

Best free AI website builder

While we do not suggest a free website of any sort, if you're looking to build a professional website, there are still a couple of good and functional free AI website builders that you can test out before committing to one.

Our top free AI website builder option is Wix ADI. It is entirely free for as long as you need it. And best of all, the AI site generator is available on the free version too. So you can use it as your playground and see whether you like the builder, before making a purchase.

Video review

Check out the best AI website builders reviewed in our video guide and find out the best deals:

Bottom line

As a whole, with AI popularity rising daily, the selection of AI website builders in the market is getting larger and larger. However, not all builders are equally good at what they do.

So if you’re looking for a flexible, customizable, and highly visual AI website generator our top #1 suggestion would be Hostinger Website Builder. The builder comes with a beautiful website generator that in just a couple of minutes will present you with a responsive website that showcases your chosen design style and further allows you to apply even more customization options.

4.5 /5
Special deal
-37% OFF
4.6 /5
Special deal
-75% OFF
4.3 /5
Special deal
-40% OFF


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